Scribd Logo
Upload

Welcome to Scribd!

  • Conclusion Seminar

    Uploaded by

    Muhammad Asrul
    22 views1 page
    This paper summarizes factors that impact purchase intention based on empirical studies, categorizing them into social media marketing, information usefulness, and customer satisfaction. These factors support the dependent variable of purchase intention and can help sellers improve their business and profits. The research maps further study, showing intensely and less analyzed dimensions on purchase intention, with most focusing on consumer qualities and website features, while some study commercial properties and social media effects.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This paper summarizes factors that impact purchase intention based on empirical studies, categorizing them into social media marketing, information usefulness, and customer satisfaction. These factors support the dependent variable of purchase intention and can help sellers improve their business and profits. The research maps further study, showing intensely and less analyzed dimensions on purchase intention, with most focusing on consumer qualities and website features, while some study commercial properties and social media effects.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    22 views1 page

    Conclusion Seminar

    Uploaded by

    Muhammad Asrul
    This paper summarizes factors that impact purchase intention based on empirical studies, categorizing them into social media marketing, information usefulness, and customer satisfaction. These factors support the dependent variable of purchase intention and can help sellers improve their business and profits. The research maps further study, showing intensely and less analyzed dimensions on purchase intention, with most focusing on consumer qualities and website features, while some study commercial properties and social media effects.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Conclusion

    In conclusion, this paper identifies empirical studies about relevant factors having impact on
    purchase intention and categorizes these factors according to their similarities. These
    relevant factors are grouped into social media marketing, attitude towards information
    usefulness and customer satisfaction. This factor are support the dependent variable, it also
    can help the seller to improve their business to have more profit by using this factor.

    The research is a map for further research. It illustrates the intensely and less analysed
    dimensions and effects of purchase intention. Table 1 shows that most studies focus
    intensively on consumer qualities, in particular demographic and general variables. In most
    of the studies, website features are also common. On the other hand, in several studies,
    commercial and product properties and effects of social media are investigated. In further
    research, the impacts of these dimensions can be examined by the other researcher

    You might also like