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The ‘Cloudification’ Of IBC

The Magazine for HD, 3D, 4K And Beyond

Clouds Are Rising At 2012 Event

I
t is clear that IBC 2012 is full of clouds
this year, with at least 70 plus cloud
aware technologies at the show. There
is a noticeable increase in comparison
to last year and this is supplemented by three
conference sessions.

In Adobe’s Pro Video Stratosphere

Drift Eye Up Go Pro’s Market
I B C 2 0 1 2 D AY 4 / 5

Quantel Finish With Pablo RIO

JVC’s 10-Bit Monitor
Micron Small Camera Rigs
LiveU’s Video Via Cellular Uplink
Sony’s 50 Year Guarantee For Your Footage
Case Study: Wolfblood
The Cloud And How To Use It For Video
HOTNEWS CLOUD AWARE
FireCloud is a colour grading finishing software that offers collaborative work, whether on the same or different sites. These collaborative functions are at the moment unique on
the market. It’s main features are conformance, editing, high end colour grading (unlimited secondaries, unlimited shape, simple special effects, cropping and scanning).
The predicable cliché, every cloud has a silver
lining, is so true and apparent here at show. Go to
hall 2, 3, 7 and 14 and you will see every flavour of
cloudification from secure tiered cloud storage, virtu-
alisation, processing, rendering, transcoding, licens-
ing to collaboration and pipeline management tools
designed for production, post-production and broad-
cast. To get an impression of where the latest cloud
technology is being used ‘must see’ companies are
AFrame, Forbidden Technologies, Prime Focus, Tata
Communications, Signiant, Equinix, Front Porch Digi-
tal and Firefly Cinema.
The way we produce, post-produce and deliver is
changing at an unprecedented pace and the only real
way to keep up is to use a technology which is scal-
able, practical, immediate and secure (yes, contrary
to some, most cloud based applications use the same
security as accessing your bank account online). In
addition and probably the most important benefit to
businesses and productions is using cloud services or
products doesn’t require an asset purchase. Business-
es can now closely align themselves to the incoming
projects and this is a general trend going forward.
The “Cloud” provides infrastructure and software
HD MAGAZINE DIGITAL DAILY WWW.DEFINITIONMAGAZINE.COM
extensibility never seen before, from 1GB to 1PB, to
5 to 1,000 licenses/instances for rendering or trans-
coding. The future of the industry and associated
businesses will be supported by some kind of cloud
service, if not many.
The term Cloud has always been a nebulous term
due to the esoteric nature of the technology and
variable perception of the technology and value to
media. The emerging technology could easily be dis-
missed as impractical, unsecure, intangible and just
not ready for the industry. For those who know this
is far from the truth and there is an immense amount
of effort and money been spent on existing and new
products to become “cloud aware” or explicitly using
the cloud technology. This is illustrated with exciting
developments with Adobe Anywhere being the fore-
front of how to adapt mature yet evolving product
lines with true transparent collaboration via a cloud
platform.
Early pioneers like Quantel QTube, AFrame, For-
bidden Technologies are now being complemented
by cloud based/optimised versions of Aspera, Signi-
ant, Digital Rapids, Lacie and many more appearing
on a daily basis.
HOTNEWS CLOUD AWARE
HD MAGAZINE - THE PRO’S CHOICE

The practicalities of using cloud technology are needs the clouds albeit public, private or hybrid to
relatively simple, 1) some degree of sustained ensure the successful development and utilisation in

definition definition
connectivity, the faster the better depending on increased resolution, frame rate, colour depth, storage
application, 2) embedded security through the network and formats (both acquisition and distribution). definitionmagazine.com
definitionmagazine.com
and the cloud resource (user defined access), 3) user
experience (UX) – transparency needs to be key. Ben Dair is a Media and Entertainment
The interesting thing about Cloud technology it is now consultant, specialising in product
all around us and it isn’t going anyway. What seems management, productisation and HIGH HIGH

ISSUE 59
ISSUE 60
like a novelty will soon become the norm. The industry emerging technologies.
The Magazine for HD, 3D, 4K And Beyond The Magazine for HD, 3D, 4K And Beyond

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