TOP 5 LABEL

DESIGN TRENDS
OF 2021
Last year label design was all about the bold; this year,
authentic, simple design is the way to go.

CLEAN &
SIMPLE
Less is more

Instead of busy, design-heavy

patterns and elements, opt for
neutral backgrounds with a few
FINE ART
features like your logo, product FEATURE
type, and product benefits.
A touch of class

If you're itching for bolder

ELEMENTS OF
NATURE
Earthy, natural vibes
People are increasingly
demanding natural products;
what better way to
communicate that your product
is natural than including some
graphics of natural elements like
leaves, flowers, or water drops?
design this year, consider
incorporating some actual art
into your label. This can be
hand-drawn illustrations or
even reproductions of paintings,
but don't underestimate the
power of unique art to tell your
story.
MONOCHROME
An understated statement

While some brands may still find

RETRO &
VINTAGE
Throwback, anyone?
We all get a little nostalgic from
time to time, and using your
label to harken back to a long-
ago decade may be just what
you need to attract customers.
use for vibrant color palettes, if
you're looking for a simple way
to draw attention to your
product, consider monochrome
design. Using only one or two
colors on your label can actually
make more of a statement than
twenty!