July workflow

SIRP starts with individual opportunity space.

This opportunity space is further refined to do Validating
a research to find out a defined persona and value
value hypotheses. hypotheses
and
choosing Concept
Principles scenario,
Opportunity Ethnographic Value to synthesis storyboard, Writing,
mind map interview hypothesis prototype presentation submit
SIRP
July 15 16 17 18 19 20 21 22 23 24 26 27 28 29 30 31 1 2 3 4
Persona GCL Test, Business
definition Persona feedback model
refinement

writing
GCL phase starts with 6 refined opportunities.
These opportunities are evaluated and 3 opportunities
are chosen to select finally, one. This is made into
concept prototypes and tested.
Opportunity mind map
This mindmap helps to map areas of opportunities for innovation.

Persona definition
Defining user personalities for exploring concepts around them

Value hypotheses
To define who are the target users, what are their unmet needs, what are the proposed offers etc.
Ethnographic interview
This mode helps to know the users and their lives and contexts.

Principles to synthesis
This phase helps to explore opportunities based on defined principles.

Concept scenario
Illustrating concepts as real life stories featuring users and context