Market positioning canvas

[Apple Iphone]
Target customer Customer problems Market landscape Differentiators
Medium-High income High prices of the products 14.1% world market share. The operating system IOS,
group. and accessories. cannot be copied, it’s one of
Battery problem. its kind.

Profile of Target
Customer.

Target customers are those Solution Competitors Brand attributes

who belong to Medium-High
income group, who like the
Complex operating Samsung The User Experience is
UI of IOS on the apple
system that cannot be great, and the feel of the
iphones.
hacked easily. Xiomi product is premium and
flagship level.
OnePlus
People with Iphone are
Poco considered to be high class
so that too.