Data Set – 3

Sales - sales in Rs. in the territory,

Potentl - market potential in the territory ,
deakers= no. of dealers of the company in the territory,
people= no. of salespeople in the territory,
Compete= index of competitor activity in the territory on a 5-point scale (1=low, 5=high level
of activity by the competitors),
service= no. of service people in the territory,
custom= no. of existing customers in the country

sales potentl dealers people complet service custom

5 25 1 6 5 2 20
60 150 12 30 4 5 50
20 45 5 15 3 2 25
11 30 2 10 3 2 20
45 75 12 20 2 4 30
6 10 3 8 2 3 16
15 29 5 18 4 5 30
22 43 7 16 3 6 40
29 70 4 15 2 5 39
3 40 1 6 5 2 5
16 40 4 11 4 2 17
8 25 2 9 3 3 10
18 32 7 14 3 4 31
23 73 10 10 4 3 43
81 150 15 35 4 7 70
             

Prof Prabin Panigrahi, prabin@iimidr.ac.in 1