Sports

Tourism

PRESENTED BY:
CHARLES TAN, RND

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Sports Tourism?
Sports tourism includes
travel to participate in a
passive (e.g. sports events
and sports museums) sport
holiday or and active sport
holiday (e.g. scuba diving,
cycling, golf), and it may
involve instances where
either sport or tourism are
the dominant activity or
reason for travel
(Ritchie & Adair 2004).
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 Motivations Behind Sports Tourism
Motivation comes from one’s personal awareness, interest,
desire, ability (financial and physical), life situation and
geographical location.

It’s an
active
lifesyle

It’s like 2 in 1
Offer!!

Travel+Sports

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 Push and Pull factors
Push factors Pull factors
Desire to participate, fitness Notalgia experiences
Socail interations Attractiveness of a destination
Chance to meet opposite sex / Historical locations, cultural places
same sex
Relaxation Status and prestige, high profile
destinations
Cultural experiences and Chance to meet idol palyers,
knowledge celebraties
Education, training, experiences Mega events, veneus, feeling to be
a part of something
Change of climate, antidote to Adventures
boredom
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 Global trend of sports tourists /
tourism
• Active vacationing is a new trend
• Passive sports’ tourists are increasing
faster than active tourists
• Sports’ tourists are highly enthuastic,
understaning,
analytical
• They are strategic and coordinating with
different teams and sports
• Better spending capacity of masses

• Growing number of events world wide

• Decresing travel cost
• More and more media coverage
6
 Benefits / Values of sports tourism
Global
Tourism
Sports
Tourism Global sports toursm market
25
2016 $ 1.41 trillion
% 75 2021, $5.72 trillion
%
Eexpected growth rate is 41%
in 4 years

Others
tourism

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 Characteristics of Sports Tourist
Allocentric Sport Tourist Psychocentric sport Tourist
• More frequent travel  Less travel
• Venturesome  Less Venturesome
• Self confidence  Less Self Confidence
• Less inhibited  More inhibited
• Less Anxious  More anxious in daily life
• Travel by various  Select familiar and safe
means  Spend less
• Spent more money

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 Key Role players in Sports Tourism
• Participants: Role player, team or individuals
• Spectator: No events without fans, buy ticket, souvenirs
• Government: Responsible to develop and maintain
the required infrastructure, imp as sponsor
• Communities: Endure all the inconveniences, silent role player,
tax payer
• Sponsors: Helps for capital investments
• Volunteers: Unseen heroes, major event successor like
Olympics
• Officials: Security personnel, coaches, refrees, managers,
judges
• Organizers: Responsible for sucessful events, they plan
the events, marketing
• Media: Helps to promote the events, great important to
success the events
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Major sports
destinations
Build sports
attractions/destinations
• Rizal Memorial Stadium
• Wembley Stadium-
London, UK
• Bird’s nest- Beijing, China

Nature based sports

attractions/destinations
• Camarines Sur
Watersport Complex
• Siargao Surfing Area
• Tagaytay Highlands
Marathon Grounds
Impacts of Sports tourism on host community
 Economic impacts
Physical/environmental
• Infrastructure development
impacts
• Creates new jobs
• Overcrowded
 Social impacts (Positive)
• Noise
• Entertainment for the
community • pollution
• Family togetherness
 Social impacts
(Negative)
• Violence between host and
visitors

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Marketing of sports tourism
1. Marketing of sports - Advertising of sports and sports association
such as Olympics, Asian Games, SEA Games, FIBA.
2. Marketing through sports- Advertising of various products
through sporting events such as adidas, Nike, banks displaying
add in the stadiums.
3. Grassroots- Promotion of sport to the public in order to increase
participation.
• Sponsorship - Emirates airlines promotes sports sponsoring
Real Madrid club.
• Street marketing of sports – Billboards in the street, street
lighters/sidewalks.

Tourist Behavior / Sport

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tourism