Application of Artificial intelligence to cross screen marketing

This study provides strategies to assist the marketers successfully deliver their goals while
implementing the application of artificial intelligence to cross-screen marketing. It also helps
to integrate the multi-screen marketing platform in a chronological order which is showcased
by a framework. Then there is a mention of AI technology company Appier that helps the
companies to use AI in a cross-screen era. The study consists of neutral networks, pattern
classifications, forecasting, maketing analysis. It helps the companies effectively leverage the
multi-screen advertising opportunity. The motive of this study is to examine that how AI
makes it easy for the businesses to grow in the highly competitive environment

Artificial intelligence in strategic marketing decision-making

This study involves research on the application of AI to strategic marketing decisions. The
gap between humans and computers is narrowing, AI is increasingly used in operational
marketing. One particular thing to note here is that our focus is not replacing the human
decision making in strategic decisions, but creating higher quality decision making
Mechanism. Some salient features of usage of AI in various industries are described, for
example, AI in management decision-making and other industries. The main feature of the
research paper is the description of the evolution of marketing analytics towards AI and its
various concerns in the sector of B2B marketing, public sector marketing, military etc.
Deployment of AI in maketing management is described by marketing area, changes made by
digital maketing and examples of how AI can be used in each of these areas.

How artificial intelligence will change the future of marketing

It is believed that in the upcoming years, AI is likely to change both marketing strategies and
customer behaviours. In the transportation industry, driver less AI-enabled cars are just
around the corner. The researcher provides several examples from all kinds of industries and
the use of AI in these industries. The framework to understand artificial intelligence measures
the level of intelligence and the task to which it is applied. AI in robots is the way to go in the
present as well as in the future. AI also improves the productive ability as it helps firms
predict what customers will buy. There are a few hindrances too in applying AI to each
industry as there is a concern over the data privacy, bias, ethics. To conclude, AI already had
some impact on marketing, it will have more impact in the future and so there is still so much
to learn.