Assignment 1

Google processes two-out-of-three Internet queries made each day. We search for many
things in life – we search for love, happiness, health, and search for answers to the
questions of our times. We all wonder WHY. What did the world wonder “why?” about in
the year 2020? Google tracks searches on an individual country basis as well as globally.
Lists are based on search terms that had the highest spike this year as compared to the
previous year.
a) Which of the topics did you search for in 2020? List at least 10 topics which you
searched the most
Ans) My search result in 2020

Searches
1.Coronavirus
2.Instagram
3.Shushant singh rajput
4.Zoom
5.IPL
6.Among us
7.Mirzapur season 2
8. Dalgona Coffee
9. Virat kholi
10. Khairiyat song

b) Compare your searches with Google results from the given link searches:
https://trends.google.com/trends/yis/2020/GLOBAL/
Ans) My search result in 2020 is quiet similar with top search topics in year 2020 on google
as you can see that out of 10 I got 6 search results which are present on google top
search topics on 2020 that mean the marketing
My Searches
1.Coronavirus
2.Instagram Top search topic on google
3.Shushant singh rajput 1 Coronavirus
4.Zoom 2.Shushant singh rajput
5.IPL 3. Zoom
6.Among us 4. IPL
7.Mirzapur season 2 5.Dalgona cofee
8. Dalgona Coffee 6.Among us
9. Virat kholi
10. Khairiyat song

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 c) Discuss the reasons for the similarities and difference which occur between your
search and top trends.
Ans) The reason for the similarities of these topics are simple, as I am using social media
platforms and all the hot topics discussed there in the form of facts, memes vlogs or vines
like if I am talk about dalgona coffee so I see lots of stories and vlog on dalgona coffee on
Instagram so I search for this, as I like coffee and I believe that majority of people drink
coffee on a average 5 times in a week and some can’t even start their day with having
coffee so the similarity of searching dalgona coffee is liable
On the other hand if I talk about any web series or web shows like Mirzapur or Money
heist than we can understand this, that the people have different taste in term of
entertainment as some people like action related movies, web shows and some people
tend to believe in romance related movies or web shows. It further divided into many
categories like regional and linguistic actor and director preference also varies in this case
d) Why do you think it is important for marketers to study these trends? Discuss any
3 applications of these trends by organizations which have helped them to achieve
better business in current times
Ans) Google Trends is an extremely useful tool for both digital marketers and Marketers.
The tool provides valuable insight into the relative popularity and interest in search
terms/topics over a period of time. It also provides information about the location of
searchers and the types of search that people use (image, video, news articles, and
web.The 3 applications of these trends that helps organisation to helped them to achieve
better business in current time are as follows:-
1.Video Marketing
Video Marketing is also one of the top digital marketing trends in 2021 and likely to be at
the top for more years to come. Here are some stats that will demonstrate the importance of
including a video in your digital marketing current trends list

2.Influencer Marketing
Influencer marketing is more of word-of-mouth marketing that concentrates on using an
important leader or personality to amplify the brand to the market. Influencers could be
famous celebrities or YouTubers, Instagramers with great followings who can help spread the
word about the brand or business by social channels.

3.Hypter local SEO

Hyperlocal SEO is a digital marketing trend that is very helpful for start-ups as well as small
businesses. Never before has it been easier for small business owners to be able to use the
power of digital marketing to get customers. 
Hyperlocal SEO is the new algorithmic push by Google which focuses on a person’s current
NAP (Name, Address, and Phone number) to give very personalized results to daily queries
such as “closest ATM near me” or “where to buy coffee?” 

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