PHARMA COMPETITIVE INTELLIGENCE “Competitive Intelligence is a systematic and ethical program,for gathering the external information,and analyzing those information that can affect company’s plans, its operations and their decisions making process. “In other words I can say like, Competitive Intelligence is a process of,collecting and analyzing 7 the, competitors’ clinical, commercial and regulatory related data, this process helps in. na \ 4 Srotepe strategic decision making forthe Client” thetsion fr the Day by day, there is increasing competition between pharmaceutical companies, for ‘example,patent is expiring for few molecules,companies wants to maintain their pipeline vary strong, and also companies businessmedels,and strategies are keep on changing. Soin order to fulfill these gaps pharmaceutical companies require an efficient Cl strategy Cie precar J vale | vepusstility Usually Cl process will be like: > First we need to establish the scope of the project,and that should be clear Like, sb What are the requirements of the client? + How client requires the data? ‘+ What things has to be covered in the project? > Once the scope is decided, we need to collect the information from various ethical sources either from secondary research or from primary research and even sometimes from the both sources. Those source includes, ¢ ae websites Cl Roe ‘ompany press releases —— + Regulatory sites ‘+ Business magazines and st Conferences etc., > Finally, the obtained data should be analyzed/as per the client requirement,and that should be delivered in a proposed format as pie the timeline Then coming to Benefits of Cl Process: Cl can identify the strategies of competitorsby analyzing products and their market, which can be utilized for business strategy development to the client Cl process can help the companies, to expand their business in to different regions. > > > Many companies are utilizing Cl process, 4 To observe latest trend in the market 4 To find out the gaps and *& Also to develop competitive marketing plan. Scanned with CamScannerCollected data is categorized into 3 levels ~~ 1, Clinical: iF Includes, Clinical trials related changes, data releases of trials (these can be collected from ct.gov, PUBMED, journals, conferences etc.,) 2. Regulatory: ‘a nents Te regulatory submission, acceptance of the applications, approval timelines (these are collected from regulatory websites, company press releases etc.,) 3. Commercial: jHncludes data about collaborations between companies, mergers and acquisitions, launch process, and all company marketing strategies (these data can be collected from company websites, goggle search, company investor presentations, conferences etc.) Scanned with CamScanner