Put your potential employer’s needs first Use Keywords from the job posting Customize your letter for the job for which you are applying Mention your relevant accomplishments Use a personal example if you can
Do Not
Start the letter with “To Whom it May Concern.”
Make your letter longer than one page. Tell your life story. Use coloured text or a fancy font (both can make your letter hard to read.) State your salary expectations Send the letter to the wrong recipient Staple your cover letter and resume together if you are mailing them.