SUMEE FOOD PRODUCTS

NAME: SURENDHAR.S
ID.NO:2017027052
INTRODUCTION:

Established in 2016, Sumee food products has made a name

for itself in the list of top suppliers of in Tamil Nadu. The supplier company
is located in Mannargudi, Tamil Nadu and is one of the leading sellers of
listed products. Sumee food products are listed in trade India’s list of
verified sellers offering supreme quality of etc. Buy in bulk from us for the
best quality products and service.
PROFILE:

Company: Sumee food products Founder: Mr.Vinoth

Address: 27,vanchinathan nagar, VOC road, Mannargudi,Thiruvarur.
Contact:98411 21412

Email: sumeefoods@gmail.com Started:2016

Brand Name: Sri Lakshmi natural foods
Distributing area: Thiruvarur, Thanjavur, Mannargudi, Thiruthuraipoondi,
Nagapattinam, Karaikal, Pondicherry
.
Products: Health mix, porridge mix, kanji mix, Dosa&Idly mix.
Type: Small scale industry

Production Capacity:500kg per month.

Turn over:24 lakhs per annum.

Raw materials: Kumbakonam, Trichy, Nagapattinam,Thiruvarur,Thanjavur.

Working Time:9.30am-5.00pm.

FLOW CHART FOR MILLET HEALTH MIX:

Raw material

Storage
Cleaning

Roasting

Milling

bottling

Labeling

Storage

Marketing
RAW MATERIAL:

Raw materials are substances primarily used in the production or

manufacturing of goods.They are buying raw materials from different
places . The Places are Kumbakonam,
Trichy, Nagapattinam,Thanjavur.

CLEANING:(manually)

Cleaning is a process of removing unwanted substances, such as dirt,

infectious agents, and other impurities ,from an object or environment. Cleaning
occurs in many different contexts and uses many different methods.
ROASTING: :( uruli roaster)

Roasting is a cooking method that uses dry heat where hot air
covers the food , cooking it evenly on all sides with temperature at least 150’c
from an open flame, oven, or other heat source.

MILLING :( pin mill)

A mill that communicates material by the action of pins that

repeatedly moves past each other.

BOTTLING :( manually)

A plastic bottle is a bottle constructed from high density

or low density plastic. Plastic bottles are typically used to store
liquids, solid.

LABELING :( manually)

Product labeling is a part of the packaging of a product.

Labeling is the written information on the packages. These written labels
on the package cover important information which needs to be
communicated to a customer.

MARKETING:
Marketing refers to activities a company undertakes to promote the buying or
selling of a product or service. Marketing includes advertising, selling and
delivering products to consumers or other business.
INGREDIENTS:

• Ragi

• Thinai

• cholam

• Maize

• Kambu

• Sambha wheat

• Red rice

• Barley

• Roasted gram

• Peanut

• Green gram

• Wheat

• Badam

• Cashew

• Cardamon
CUSTOMER SATISFACTION:
A term frequently used in marketing, is a measure of how products
and services supplied by a company meet or surpass customer
expectation. Customer satisfaction is defined as "the number of
customers, or percentage of total customers, whose reported
experience with a firm, its products, or its services (ratings)
exceeds specified satisfaction goals."

It is seen as a key performance indicator within business and is often part of a

Balanced Scorecard. In a competitive marketplace where businesses compete
for customers, customer satisfaction is seen as a key differentiator and
increasingly has become a key element of business strategy.

Within organizations, customer satisfaction ratings can have powerful

Effects. They focus employees on the importance of fulfilling
customers ‘expectations. Furthermore, when these ratings dip, they
warn of problems that can affect sales and profitability. These metrics
quantify an important dynamic. When a brand has loyal customers, it
gains positive word-of-mouth marketing, which is both free and highly
effective.

Therefore, it is essential for businesses to effectively manage customer

satisfaction. To be able do this, firms need reliable and representative
measures of satisfaction. In researching satisfaction, firms generally ask
customers whether their product or service has met or exceeded
expectations. Thus, expectations are a key factor behind satisfaction.
When customers have high expectations and the reality falls short, they
will be disappointed and will likely rate their experience as less than
satisfying. For this reason, a luxury resort, for example, might receive a
lower satisfaction rating than a budget motel even though its facilities and
servicewould be deemed superior in “absolute” terms.

PURPOSE

Customer satisfaction provides a leading indicator of

consumer purchase intentions and loyalty. Customer satisfaction data are
among the most frequently collected indicators of market perceptions.
 Their principal use is twofold.
1. Within organizations, the collection, analysis and dissemination of
these data send a message about the importance of tending to customers
and ensuring that they have a positive experience with the company’s
goods and services.
2. Although sales or market share can indicate how well a firm is
performing currently, satisfaction is an indicator of how likely it is that the
firm’s customers will make further purchases in the future.
Much research has focused on the Relationship between customer satisfaction
and retention.

MEASURING CUSTOMER SATISFACTION:

Measurement of Customer Satisfaction is a new significant
addition to the new ISO9000: 2000 standard. Organizations
certified to this standard are now required to identify parameters
that cause customer satisfaction or dissatisfaction and consciously
measure them.

CUSTOMER EXPECTATIONS:

Customer expectations are a measure of the customer's

anticipation of the quality of a company's products or services.
Expectations represent both prior consumption experience, which includes
some non experiential information like advertising and word-of-mouth, and a
forecast of the company's ability to deliver quality in the future.

PERCEIVED QUALITY:

Perceived quality is a measure of the customer's evaluation

via recent consumption experience of the quality of a company's products or
services. Quality is measured in terms of both customization, which is the
degree to which a product or service meets the customer's individual needs, and
reliability, which is the frequency with which things go wrong with the product
or service.

PERCEIVED VALUE:

Perceived value is a measure of quality relative to price paid.

Although price(value for money) is often very important to the customer's
first purchase, it usually has a somewhat smaller impact on satisfaction for
repeat purchases.

CUSTOMER COMPLAINTS:

Customer complaints are measured as a percentage of

respondents who indicate they have complained to a company directly
about a product or service within a specified time frame. Satisfaction has a
negative relationship with customer complaints, as the more satisfied the
customers, the less likely they are to complain.
CUSTOMER LOYALTY:

Customer loyalty is a combination of the customer's professed likelihood to

repurchase from the same supplier in the future, and the likelihood to
purchase a company’s products or services at various price points (price
tolerance).Customer loyalty is the critical component of the model as it
stands as a proxy for profitability.

CONCLUSION:

Sumee food products, it is one of the successful company in

Thiruvarur district.