1.

The main elements of the control system created by rae kroc is universal rules and regulations
for all the outlet to provide the best and same type of quality all over the world. All the rules and
regulations are all same for franchise owners managers and employees to follow in running each
restaurant. To control the quality system kroc created a aim and objectives to reach the goal.
Kroc planned a training system to train the franchise owner and managers and after the
completion they trained their subordinates. It created a centralized control system where
everyone is trained in the same way and provides service and food and do all the work in same
way in all the outlets. And by this kroc maintained the quality and keep control off all the
outlets.
2. Kroc’s planning and process helps macdonalds global expansion and with krocs way they are
maintaining and controlling the total global outlets. Every where they follow the same rules and
regulations like, cooking burgers, making fries, greeting customers, or cleaning tables all were
written by krocs as rules. Next all the francise owners have to take training from hamburger
university, and they were expected to train the work force and make sure that employees
understand the operating procedures as per the guidelines set by kroc. The main goal is to give
the customer whatever they want, the best quality in both product and service in all the outlets
as same. Also he knew manager of any outlet plays a vital role so a proper reward and incentive
scheme was build to motivate the manager it helped them in expanding. Also day to day sales
and other reports and send to headquarters and the scrutinize the report, and by the help of the
report they easily can monitor and control the outlet. all the outlets trained their employees
accornding to the macdonalds culture, they learn about the concepts of efficiency,quality, and
customer service. Also acknowledge customers satisfaction needs, by providing happy meals,
celebrating birthdays etc. etc. all this helped macdonald to control and and facilitate
macdonalds global expansion.