Gamification as a Service

Apps are Competing for User Attention

80 Average number of apps a person

has downloaded on their phone

9 Average number of apps a person

uses on a daily basis

30 Average number of apps a person

uses in a month

of downloaded apps are only

25%
used once after downloaded
 Gaming is Key on Mobile

World Wide Smart Device Time Global App Store Revenues

Spent per App Category 2015-2020 | Game & Non-Game Revenue Split | 2015-202 CAGR

2015-20
Non-Game Revenues 2
CAGR
Game Revenues $80.6B +17.7%
$70.6B
$61.6B 28%
$53.4B 26%
23% $22.5B +30.2%
$44.8B 20%
$33.8B 18%
17%
74% 72%
77%
80%
82%
83% $58.1B +14.3%

2015 2016 2017 2018 2019 2020

Source: Flurry Source: 2016 Global Mobile Market Report - Newzoo

Partnering with the Largest Super Apps Worldwide

Kazakhstan Russia
Global Partner Bangladesh
Pakistan

China / HK

Vietnam

USA
India
Cambodia
Costa Rica
Mexico Myanmar
Colombia
Philippines
Ecuador Brazil Singapore
Malaysia
Peru
Uruguay
Indonesia
Chile
Argentina
Gamification Made Easy
An easy-to-use platform curated top-tier games for
consumers - hosted on partner channels
Our engine engages users with
competitive casual gaming

With the ability to customize our UI for

our partners, the portal can be
hosted on partner channels to drive
further engagement on a branded
LIGHTWEIGHT GAMIFIED APP gaming platform
EASY INTEGRATION EXPERIENCE
Prizes are customized towards our
partners core service to drive a
stronger value proposition to the end
users

REWARDS WITHIN APP

WHITELABELED
ECOSYSTEM
We Develop High Quality Casual Games
“Casualizing” eSports
What makes it
an e-sport
• Not pay to win
• Skill based
• Fair gameplay
• Balanced mechanics How do we define
• Community backing Casual eSports
• Mobile Hyper-casual Games
• Single Player, Skill Based
• Closed/Open Community
• Pay to Play
• Play anytime, scores updated
real time via leaderboards
What makes it • Frequent Rewards – easy wins
casual
• Anyone can play
• Fun for non-gamers
• Fun first, competitive second
• Can be played by anyone,
anywhere, at any time
 EMA - Engagement, Monetization & Acquisition

Awaken curiosity with A new revenue center to Create a social virality

exciting casual games and execute gamified through a community of
real prizes at stake promotions gamers

Foster competition with Increased spending in other Improve user stickiness

scores featured on a live verticals. On average, 19% with daily return drivers and
leaderboard of our players make a accomplishments
transaction in the host app
Encourage desired Gamified social sharing and
behaviours on your app Additional revenue refer a friend with our
with missions and generated from advertisers loyalty engine
achievements and brand sponsors
Option Optimized for both Mobile & Desktop
1
Option
2
OUR GAMES, YOUR BRAND
Drive further
Feature What Offer your Products
Capture User Data engagement with
Matters as Prizes
configurable CTAs

User Login Page Game Landing Page Leaderboard Post Game Screen
Game Notifications Linked to App/Web Notification
Engine
Leverage on multiple points of communication with your users
 Gamified Elements Within our Platform
Live Leaderboards Post Game Call to Missions & Social Sharing -
& Custom Prizes Action Achievements Refer a friend
 Gamified Elements Within our Platform
Loyalty Points & Daily Return
Spin the Wheel Player vs Player
Redemption Centre Rewards
 Reward Participation with Heroes

Heroes features top players in the region and appeal to the egotistical
nature of players

Players are motivated to be the best and further incentivised with

special rewards
Experience our Platform

Best played on mobile for

optimum experience

https://bit.ly/32saFtY
Gamification Made Easy
We Develop High Quality Casual Games
Build an Immersive Brand Experience through Games

Games are able to capture the undivided attention of players. Our team of skilled
developers will design and build your very own game that best resonates with your
story to create meaningful interactions with your audience.

✔ Multiple levels of customization

✔ Players compete to win rewards
offered by your brand
✔ Drive desired user behaviours with
post game call-to-actions
 An Immersive Experience Delivered
to a Highly Engaged Audience

Access 22+ Minutes of 150mil + Live Across

to Millions of User Attention & Our Potential Asia and
Superfans 25 weekly visits Reach the Americas
 Connect Emotionally with Consumers
Throughout the Campaign

Drive users to your activation using the app partner

1
digital reach

Engage consumers with a game reflecting your

2
mission, values and brand

Achieve your short term and long term KPIs using the
3
multiple features and call-to-action

Keep a long term brand presence by offering users a

4
discount voucher in the reward store
1 Drive Traffic Using the App Reach
2 Games Built for your Brand
3 Achieving Your KPIs

Drive Acquisitions
Drive Education
Drive Awareness
Drive Conversions

Live Leaderboards

Post Game CTAs + Survey

Social Sharing
4 Lasting Brand Presence in the Reward Store

✔ Free access to the reward store

✔ Freedom to reward users with as
many vouchers as you want
✔ Users working to win a reward are 6x
more likely to use it
Partner With
Us
 Business Model
Fixed Fees for
Engagement
Includes portfolio of
games, engagement
features and support
Tiered based on number
of monthly unique users
Revenue share from New Revenue
Streams Generated by our Platform
Paid tournaments - Revenue generated
from players paying to enter prize
tournaments
Branded Sponsorship - Revenue
generated from 3rd Party brands for
campaign activation
Advertising & Performance Marketing
- Revenue generated from Ads and
custom CTAs
 Case Study Super App
Retention Rate Gamers vs Non-Gamers +10.4% for Gamers
On average, 328,571 users per month share their gaming experience with their friends resulting in 142,857 new downloads per month
16,804 new users per month make their first transaction within 24 hours

No.Downloads+Purchases Total Value per

Platform No.Downloads
made
Cost x new user*
plat.
Total value Savings per
month
Android 632,674 70,121 $2.00 $140,242
$520,314
$65,039
iOS 367,184 47,509 $8.00 $380,072

10.55% of the inactive users (who haven’t made a transaction in the last 28 days) made a transaction within two hours of gaming
On average, 15,106 users are reactivated each month

Reactivated users
Platform
Inactive
(Purchase within Conversion rate Cost x user
Total Value per Savings per
users playing platform
2hs) month
Android 405,303 35,503 8,7% $ 1,00 $35,503 $41,874

iOS 739,626 85,341 11,5% $ 4,00 $341,364 Total

Total 1,144,929 120,844 10,55% $376,867
savings per
month
$106,900
 Case Study Super App

On average, a monthly revenue of $76,156.50 is generated from users playing games in the past 2 hours
$21,684.50 is generated each month from users acquired through the gaming platform

653k 12.4M 24 min. +85 min.

Monthly Unique Players Monthly Gameplays Avg. Session Time per Total Play-Time
user Monthly per user
THANK YOU!
“Doing Good Through Gaming”

Nicolas Synnott

+1 819.342.7771

nicolas.synnott@goama.com