Feasibility Study on Establishment of

Warehouse Rack Production Facility by

Step Media Limited
Contents
Synopsis of the Project................................................................................................................................
Logistics & Services.................................................................
Executive Summary.....................................................................................................................................
Chapter 2: Market Opportunity Evaluation of
Industrial Warehouse Racking Production
Project Cost Details.....................................................................................................................................
Facility in Bangladesh.....................................................................
Chapter 1: About Step Media Limited.........................................................................................................
Evolution of Industrialization in Bangladesh...............................
Our Vision................................................................................................................................................
Future of Industrialization in Bangladesh...................................
Our Mission.............................................................................................................................................
Chapter 3: Technical Aspects of Warehouse
Business Policy.........................................................................................................................................
Rack................................................................................................
Core Values Regarding Quality................................................................................................................
Quality Racking Characteristics.............................................
Leadership...............................................................................................................................................
Types of Racking System by the type of
load............................................................................................
Ownership Structure...............................................................................................................................
Types of Industrial Racking for pallets...................................
Audit Committee.....................................................................................................................................
Adjustable Pallet Racking....................................................
Transparency and Proactive Risk Control................................................................................................
Compact Racking.................................................................
Code of Conduct......................................................................................................................................
Live Pallet Racking...............................................................
Employment........................................................................................................................................
Mobile Racking or Mobile Bases System
Services & Training..............................................................................................................................
................................................................................................
Safety & Security.................................................................................................................................
Types of Picking Solutions or Shelving...................................
Health & Medication...........................................................................................................................
Longspan Shelving................................................................
Quality Control & Inspection...............................................................................................................
Multi-Tier Racking...............................................................
Personal Net Worth of the Directors.......................................................................................................
Carton Flow Rack Systems..................................................
Areas of Activities of Media Limited........................................................................................................
AR Light Shelving................................................................
Digital Printing.....................................................................................................................................
Chapter Four: Marketing Aspects of Warehouse
Creative Design....................................................................................................................................
Rack Factory...................................................................................
Event & Activation...............................................................................................................................
Chapter Five: Financial Analysis......................................................
Branding..............................................................................................................................................
Chapter Six: Concluding Remarks...................................................
Synopsis of the Project

Name of the Company: Step Media Limited

Nature of Project: Setting up of a Warehouse Rack Manufacturing Industry

Location:

Promoter of the company: Mr. Mostafa TowhidKhan, Mostafa Shahid Khan & Mostafa Zahid
Khan

Purpose of the Business: For manufacturing Warehouse Rack in Bangladesh which is now being
imported from Other countries and Bangladesh is spending huge foreign currency every year.
Step Media expects to meet 10% of the total demand for warehouse rack in Bangladesh within
next five years.

Total Project Cost: BDT. Crore (including Working Capital

Fixed Capital: BDT Crore
Working Capital: BDT Crore, required during first year of Operation
Executive Summary

Project Cost Details

Chapter 1: About Step Media Limited
Step Media Limited is market leader in print production and one of the most integrated
Printing, Publishing, Signage and Display solution companies in Bangladesh. Our aim is to
give our customers value added solutions that meet the most demanding aspect of their
business needs. We have been supplying quality products for the country over two
decades and have vast industry experience to deal with any requirements as regard to
signage production, publishing, printing of quality products & services our customers
may require.

Step Media Limited was formed in June 1998 and incorporated as a Private Limited
Company with the registrar of Joint Stock Companies of Bangladesh under the
Companies Act 1994.

Initially we started as a Media Development Center, along with a Market Research and
Development wing having computerized digital image printing facility. Then software
development, Event Management & other related functions were added to its flow to
complement the operations. Along with computerized digital image printing facility, we
can provide the most innovative planning, designing & the latest tools in organizing
Event Management Programs and events for locally and internationally.

We believe that we are best demanded company in service and product quality,
delivery, customer service and commitment. Our technology is the best in the industry
which enables Step Media Limited to stay ahead of the competition and guarantee the
finest end result. We provide in printing, digital printing large format, house design,
pre-press services and post press services & A to Z Solutions to the Signage related
works.

Step Media Limited is the only ISO certified company in digital printing company in
Bangladesh. Through providing integrated digital printing, Publishing, Interior and
Display solution services it has become market leader in this sector. The company with
adequate industrial set up has been supplying quality products and services to the most
MNCs and large corporate houses and arranging the National and International events
(like ICC T20 World Cup in 2016) as per their needs in the last 20 years.

Step Media Limited, a name of glory a name of trust; welcomes the customers in the
digital world; making the virtual dreams material. Our goal is to meet and exceed the
expectations of every client by offering outstanding customer service, increase
flexibility, and greater value thus, optimizing system functionality and improving
operational efficiency. Our associates are distinguished by their functional and technical
expertise combined with their hands-on experience, thereby ensuring that our customers
receive the most effective products and professional services and comfort working with
us.

Our Vision

Our Vision is to offer the valuable customers reliable and best quality products & services. Step
Media Limited is connected to a vast network of great companies ensuring illustrious feedback
to its valued clients in the field of Digital Signage & Services, interior-exterior designs &
constructions, technology-based solutions and enterprise communications, organizing events,
publication of Newspaper Supplement, City decoration, Creative Media Solution, Producing TV
program, organizing campaign program etc.

Our Mission

Step Media dedicates its workforce to achieve optimal return on its assets, achieve
leadership in the marketplace and build a stable and profitable enterprise for the
future & improve healthy management system for the betterment of the company
staffs.

Our national economy is expanding in the context of growth and strength. Local
businesses now have an opportunity to perform in an international platform.
Bangladesh has the most opportunity to expand business to a large scale to meet the
domestic demand and proceed beyond the boundary.

Step Media aims to be the best in its area of business.

To achieve the goal, it has some specific objectives which are as follows:

➢ Assuring best quality products and services;

➢ Rendering economical works/ products in competitive price;

Delivering product and services in time;

➢ Getting customers’ satisfaction for outstanding workmanship

as well as for quality products, concept functionality and style;

➢ Being dedicated to continuous quality improvement;

Maintaining long lasting relationship with the customers.

➢ Ensuring employment facilities and creating an effective work

environment.

➢ Establishing an environmentally friendly business house and

to create green business for the future generation.

Business Policy

Step Media always focuses attention on clients’ highest satisfaction and follows the
rule of zero compromise with the quality. The core values are as follows:

 Focused on quality work as part of Company’s corporate culture

 Ensures quality awareness and Practices at all levels

 Make sure good leadership and quality management

 Provide services to achieve Client’s optimum satisfaction

 Endeavour to be a superb entity in the industry

Core Values Regarding Quality

Step Media views corporate governance as the manner in which members of the Board
of Directors, Shareholders, Management and Employees of the company are organized
and run-in practice. The company good corporate governance involves keeping
business practice above reproach and thus retaining the trust and confidence of all the
stakeholders who enable Step Media to operate, thrive and prosper.

Leadership

Step Media Limited is working with a good number of MNCs and local companies in
Bangladesh. We are practicing corporate culture and values to synchronize with our
customers to speak the same language. We are led by best people and technology and
so we are the most respected, reputed and trusted company in Bangladesh.

Step Media Limited provides a complete outsource of technology, infrastructure and

customer support to enable the enterprise to mass-deploy these solutions to its Business
Partners as an affordable service. Company has pioneered a range of innovations setting
new standards of service, which its competitors have subsequently sought to follow.
Despite Step Media Limited's growth, the service still remains customer driven with an
emphasis on value for money, quality, reliability and innovation. Step Media Limited
has 12 branch offices and now employs more than 1000 permanent workforce & a good
many numbers of outsourcing staffs are associated with us. jbb

In the year 1998 Step Media Limited acquired state of the art digital printing machine
HP Scitex XL Jet to deliver premium quality image visibility to satisfy its customers in
Bangladesh. Bangladesh has only one unit of HP Scitex XL Jet(5m) Printers, HP Scitex
XL Jet Printer machine, which is with Step Media Limited and we should be proud of it.

Ownership Structure

Step Media Limited is operated by a team of top management. That is regarded as

Board of Directors. This Board of Directors plays a pivotal role in company’s daily
operation. The Board formulates company’s policies and provides guideline to continue
business operations that assist in leading the company towards growth and
development.
Under the Articles of Association of STEP MEDIA LIMITED, the Board of Directors
consists of four enthusiastic professionals by a Managing Director in leading role and
the number of Directors is determined by shareholder resolution.

Apart from the Board, the Managing Director functions as the Chief Executive of the
company to take charge of the business affairs and other logistic supports. The Board of
Directors is ultimately accountable and responsible for the strategy and business
performance of the company and its subsidiaries.

The specific responsibilities of the Board of Directors are as follows:

➢ Ensures that financial statements accurately disclose Step’s financial

position; Monitors the implementation of strategy by management;

➢ Detects management performance and determines whether to approve

recommendations for the remuneration of senior management;

➢ Convenes and prepares the agenda for shareholders’ meeting;

➢ Observes conflict of interest and prevents abusive party transactions;

➢ Assures equitable treatment of shareholders, including ordinary

shareholders.

The duty of the Board of Directors is required for material matters, including the
business plan and budget for each fiscal year, capital raising, capital markets and
other financing transactions of the company. The management team consists of
several sections and function as operational team of the company.

The overall supervision and control of the business and affairs of the Company
shall be managed by the Managing Director who will exercise all his powers as
mentioned in the memorandum together with such powers which may from Time
to be delegated to him by board of Directors. The Managing Director is the Chief
Executive to look after the business affairs and other logistic support of the
company. The Managing Director will be assisted by the Directors as well as by the
managerial and technical staffs at different levels.
 OWNERSHIP STRUCTURE

Mr. Mostafa Towhid Khan - Managing Director

Mostafa Shahid Khan - Director

Mr. Mustafa Zahid Khan - Director

Mostafa Towhid Khan, Managing Director

Mostafa Towhid Khan is a person with diverse portfolio. He is highly experienced and has got the
Expertise in his line of work to the highest level. It is to be mentioned that he had a business set up in
Moscow and get involved in direct printing business from 1991 to 1997. He was also the member of
FESPA (Federation of European Screen Printers Associations). So, he has got more than 8 years direct
involvement with foreign trading in Europe and leading Step Media for more than 20 years as Managing
Director. Step Media Limited has been a pioneer in this section of work because of his untiring effort and
leadership skills. He has got very vast knowledge and expertise in Digital Printing, Branding, Event
Management, Creative Idea, communication and Sourcing.

Mostafa Shahid Khan, Director Accounts & Factory

Mostafa Shahid Khan, a highly experienced person with outstanding operational capabilities looks after
the accounts and factory operation of the company. He has got 25 Years of Professional experience in
national & International arena His skill sets and experience covers Event management, Social Marketing,
Sports and Cultural activities etc. He is very much committed to his duties and responsibilities.

Mustafa Zahid Khan, Director Marketing

Mustafa Zahid Khan is taking care of the marketing of the company. He has got 25 Years Professional
experience having 15 years work experience of national & International Events Organize Locating in
Bangladesh and abroad. His skill sets and expertise envelopes Marketing, Sports, Event Management,
Creative Idea, Branding & Communication.
Audit Committee

The Board of Directors of Step Media has formed an Audit Committee lead by a director. The Audit
Committee is responsible for the oversight of Step internal audit, external audit, risk management and
compliance functions.

External auditor, the head of the Internal Audit department, the head of Compliance, and the head of
the Risk Management department report to the Audit Committee.

The members of the Audit Committee are appointed by the Board of Directors, and is required to meet
at least four times each fiscal year.

Transparency and Proactive Risk Control

Transparency at STEP MEDIA involves the open and proactive discussion of issues and problems with all
stakeholders. The role and nature of the Board of Directors and its committees and SML’s management
structure are vital elements of framework for mitigating risks, allocating resources and making decisions
with full accountability based on all relevant information.

Code of Conduct

Employment

I. Legal Acts:

The Organization complies with the legal framework of Bangladesh, Namely the
factories Act,

Shops and Establishment comply with all Code of Conducts

II. Personnel Records:

Personal files of worker have a signed copy of Service Contract, which clearly Mention the
Job Title, Employment Terms, Probation Period, Maternity Benefits & Termination Clause.
Workers are screened by doctors within the three days of joining and are given Age
Certificates.

III. Wages & Overtime:

Overtime records for past three months are made available in the factories at all times
and are controlled as per the local legislative requirement .One day rest is mandatory
in one week / seven days .Overtime records indicate the overtime hours and overtime
premium .It is being paid as per local legislative requirements .Copy of payroll is
available at all times and this includes Basic Salary, House Rent, Medical Allowance,
other Benefits and deductions.

IV. Labor: Legislation

The guidelines and implementation of labor, industrial safety and environmental

protection is available in the factory at all times for ready reference.

V. Disciplinary Actions:

There is no provision for monetary or financial penalties to be exercised in the factory.

All records for grievance and actions taken are made available in the factory.
Disciplinary procedures are documented in personal file and are signed by workers
and management Disciplinary actions are communicated to the workers.

VI. Grievance Filling:

Grievance Procedures are documented. A “suggestion box “is readily available to all
workers in the factory and actions taken if any

VII. Worker Welfare Committee:

A worker welfare committee has been formed for better transparency between the
workers and management.
Services & Training

I. Training Center:

As per Step Media Policy training center has been established to enhance and upgrade
workers to multi task and to develop operator skills.

Safety & Security

I. Fire Fighting:

The factories are fully compliant of fire safety standard and have trained in-house fire
fighting Team. In case of fire, smoke detectors, fire alarm and emergency light will activate
in every floor.

II. Fire Fighting Tools & Accessories:

To combat fire, fire-fighting procedure, emergency evacuation procedure, and

evacuation maps are placed in every floor. Fire extinguishers, buckets, beaters, hooks
and fire hydrant are clearly marked every day. All firefighting equipment used are
inspected on a monthly basis for damage, obstruction and audit tags are attached with
each equipment.

III. Fire Drill:

At least one fire drill is conducted every Month and documented in a fire Drill Register,
which is counter signed by the local fire Department. All relevant information, is
available in the Fire Drill Register including ratio of male to female workers and time
taken for evacuation.
 IV. Factory Environment:

The factories provide a safe place of work and adhere to all local laws relating to health and safety. The
factory floors are well ventilated and lighted. Clean toilets / washrooms; proper dining area and potable
drinking water are provided to all the workers of the factory. Drinking Water Test Report is available for
ready reference.

V. Metal Contamination:

The factories do not use any pins and staples in production. Factory has sealed containers in all sections
for metal disposal. An inventory of tools boxes in all sections. Sharp tools inventory control chart for all
department is readily available. All trimmers, points, scissors are secured to the working table .No
hazardous instruments are being used in the work place.

VI. Maintenance of Machinery & plant Fixtures:

To safe guard workers from any accidents / job related injuries, plant equipment such as
electric generator, machine guard, gas boiler, electrical fitting and etc. Are checked
periodically, Emergency lights are tested weekly and records maintained. All boiler
operators are trained by the local bureau and have certificates of training as well as Boiler
Operator’s License.

VII. Protective Gear & Signage:

Machine operators are always wearing gloves for protection. No dangerous chemical
or fire hazardous substance is kept in the Factory. Moreover, personal protective
equipment such as gloves goggles, facemask, etc. are also provided to undertake any
aspect of the work safety. All rotating or movable parts of sewing machines are
pulleys have guards. Management has ensured such machinery / equipment’s are
properly guarded & pictorial signage is posted.
Health & Medication

I. Health Attendants:

Factory has a full time Doctor and Nurse. A proper First Air Team is being trained by
Doctor. Qualification of the Doctor, Nurse & First Aid Team are readily available in the
factory. Furthermore, a registered physician provides health screening, age certification
and counseling on hygiene to all the workers on a routine basis.

II. First Aid:

First Aid box is available in all departments and usage records are kept. Selected
workers and line supervisors have been trained to the factory workers.

III. Injuries and Accidents:

IV. In case of serious injuries / accidents,

workers are taken to the hospitals. Any injury/accident of the workers that take place in
the factory are properly documented in a register with their name, section, date and
cause of the injury/accident and preventive measures are taken and recorded as well.

Quality Control & Inspection

1. Factory has an independent Quality team.

 2. Internal quality control is done before offering goods for inspection.

3. Inspection forms are same as international standards.

4. Factory QC’s conduct inspected immediately after inspection.

5. All goods are inspected after each major stage during production

6. Factory uses AQL 1.5 & 2.5 for final inspections, records are kept.

7. Factory follows definition of Critical, Major, and Minor defects for customers.

Personal Net Worth of the Directors

The management of Step Media Limited believes in transparency and integrity. As such
we are open to the bank and thus, we are providing our personal net worth with the
documents so that the bank can get to know the ins and out of all the directors.

A. Personal Net Worth Statement (PNS) of Mr. Mostafa Towhin Khan

In order to availing and maintaining credit facilities from time to time in any from
whatsoever with NBL, the understanding submit (s) the following Personal Net Worth
Statement which is true and accurate.

Payable to Bank/Financial Institutions:

Name of the Date of Security and

Nature Dew
Bank/Financial Limit Disburse Outstanding value
of Loan Date
Organization ment thereof

Estern Bank Ltd,

 Dhakhin khan Branch, 90,00,000/- 73,00,000/- Flat

Dhaka

Total 73,00,000/-

● Real State (Unencumbered):

Schedule - B

Area of Land
& Mortgage Market Price

Buildin
Location Building With with Lan g Total

detailed
d
Description

49, Chamelibagh 550 sft. Furnished 1,02,50,000/

-
nd
Shanti Nagar, Dhaka Apartment, 2 Floor

Diakhali, Goran,
21.5 Decimal, Un-
Ashulia,
2,15,00,000/
Savar,
-
development Land
Dhaka

Diakhali, 16.24
Goran, Decimal,

Ashulia, 1,62,40,000
Savar, /-
 Development
Land

Dhak
a

4,79,90,000
Total /-
● Real State (Encumbered):
Schedule - C

Area of Land & Market Price

Building With Mortgage
Location
Buildin
detailed d With Land g Total

Description

Bailey Heights, Flat#

6/C, 2, Nawratan 2050 Sft., Full

EBL 3,07,50,000/-
Colony, Bailey Road, Furnished

Dhaka

Total 3,07,50,000/-
 Liabilities Assets

Payable to the Bank/ Financial a

a. Cash in Hand Tk. 1,00,000/-
Institutions ( Schedule-
A) .

b Cash with MBL ( Mercantile

Secure TK.73,00,000 TK. 2,18,000/-
Bank
. Ltd.)

c
In-secured Tk. Cash with other Bank
.

Sub- TK.73,00,00 d Sub-

Total Total TK.3,18,000/-
0 .

e
b. Other Creditors TK. FDR/Financial obligation TK.
.

c. Unpaid Tax TK. f. Investment TK.

Govt. Secuirity TK.

Shares, Debentures, Bond etc TK. 5,00,000/-

Life Insurance Policy TK. 6,50,000/-

g
Business Investment TK. 23,00,000/-
.

h Real Estate (Encumbered)

TK.3,07,50,000-
. Schedule-B
 Real Estate (Un-
Other Liabilities ( Please encumbered)
d. i. TK.4,79,90,000/-
attach detailed) Schedule-C

TK.73,00,00 TK.8,25,08,000/

Total Liabilities Total Assets -

0/-

Areas of Activities of Media Limited

Digital Printing

SOLVENT BASED

Speed and Efficiency: Solvent printers are generally faster than water based at
producing. Usually 25-50% more efficient than water based. Solvent printing is geared
more for production and is an industrial type machine. They also have wider in
diameter and higher in weight media capacity. Cost of Ownership and Consumables:
Solvent printing technology is designed every day, long-term high volume production
runs. They are built to last, total workhorses! Solvent inks cost LESS than water-based
inks; this is a substantial savings considering it's the most expensive consumable you
purchase! Inkjet media like canvas and paper is one more cost savings component. This
varies of course with the quality of the substrate, and if there's an inkjet coating layer
applied to the base. Solvent ink does not require an inkjet receptive coating, but it will
indefinitely improve the output.
No Coating Saves Time and Money: there's no top-coating necessary with so is the most
important advantage solvent inks have over water based! You print onto canvas, you
wrap your prints, you ship the canvas prints. There's no post treatment with top-
coating canvas prints. You eliminate a huge step of production, perhaps the longest step
if you include lamination dry time for every print. And of course, the waste incurred on
canvas with coating rejects, or the trial and error with rolling and spraying liquid
laminates.
WATER BASED

Extremely Soft Print, Cleaner Prints over Seams, or uneven surfaces Eco-friendly,
contains no harsh chemicals, can be used on Foil applications to add color to the design,
Good washable, long lasting, Creates good distress and vintage effects.

UV BASED

UV inks offer many benefits such as being more environmentally friendly than solvent-
based inks, good opacity, light-fastness, resistance to smearing, sharp contrast, and a
nice gloss. The UV inks, again because of the lack of evaporation agents, will maintain
consistency throughout the whole press run, never getting thick or sticky. Even water-
based inks often use chemical catalyst components that require harsh cleaners to
remove, when cleaning the printing equipment. Cleaning must be done on a regular
basis to prevent the plugging of the printing cells, leading to high costs over time. Thus,
UV inks save time, money, and environmental waste by greatly reducing the need for
cleaning.

Information Technology

We use the term information technology or IT to refer to an entire industry. In actuality,

information technology is the use of computers and software to manage information. In
some companies, this is referred to as Management Information Services (or MIS) or
simply as Information Services (or IS). The information technology department of a
large company

would be responsible for storing information, protecting information, processing the

information, transmitting the information as necessary, and later retrieving
information as necessary. We customized it for door to door users. Suppose, you have
thousands of signage of hundred products in nationwide, various visuals on it,
various size of it; how can you manage its information? We can provide you
customize software, manpower of operate it! Is it wonder?
Creative Design

INTERIOR DESIGN

Interior design is the process of shaping the experience of interior space, through the
manipulation of spatial volume as well as surface treatment. Interior Design draws on
aspects of environmental psychology, architecture, product design and furniture design
in

addition to traditional decoration. We have a team to design your dreamed Interior and
also they can execute it really.

EXTERIOR DESIGN

Outside space do not need to be decorated as inside as it's used by us from time to time.
Nonetheless it may be refurbished because it is where sunlight permeates with no
difficulty. We are able to have parties along with other household function within the
space because it provides natural and enjoyable atmosphere to the valuable visitors.
We, the Step Media are using the term Exterior Design and Decoration in sense of
exterior branding. We are the pioneer of branding you through use of the exterior side
of your home.

POP

In the retail world, "POP" is used to refer to point-of-purchase advertising displays.

POP displays can take various forms, including shelf-mounted signs, hanging
posters, and more. Since an estimated 70% of purchase decisions are made within the
retail store itself, effective POP displays can have a dramatic impact on sales for a
particular product category or brand. Recently, static signs have begun to give way to
electronic, dynamically updated point-of-purchase displays that present targeted
product information, instant coupons, and more. Marketing materials or advertising
placed next to the merchandise it is promoting. These items are generally located at
the checkout area or other location where the purchase decision is made. It's Also
known as Kiosks, End caps, Point of Sale Display. We provide you the world class
POP display items by using latest technology and machinery of the era.

GRAPHICS SOLUTIONS

We can provide you the following Graphics Solutions as per your needs:

IDENTITY DESIGN

• Branding
• Logo design
• Visual identity

PRINT DESIGN

• Annual reports & collateral Book

• layout & design
• Brochures & postcards
• Business cards & stationery
• Catalogs & direct mail
• Magazine ads & layouts
• Marketing kit design & layout
• Media packets & Product sheets
• Newsletters & Flyers
• Package design
• Signage & displays Calendar

EVENT DESIGN
 • Event invitation design
• Event promos & marketing
• collateral Multimedia presentations
• Slideshow presentations
• Trade show displays
• Website design & build

CONTENT DEVELOPMENT

• Copy editing services

• Information graphics
• Photography & digital imaging

Event & Activation

Audiences gather for all sorts of reasons in today's business world. Whether your team
is managing the event, working with it as a sponsor, or simply attending as a booth
vendor, our expert staff knows how to encourage, manage, and cultivate the digital
conversation that is relevant to your business. We believe that an event activation
strategy is a three-step process with many tactical elements; pre-event implementation,
on-site execution, and post- event follow-up.

We examine how attendees, sponsors, speakers, industry peers, vendors, and

journalists interact online and offline, looking for methods of distributing your
brand message to specific target audiences and then capturing relevant inquiries for
your business. At the event level this allows us to examine individual components
and match them to like-minded organizations at the event. It also includes
researching how similar events gather audiences to help our client’s strategist around
trending topics and drive attendee interest. At the company level it allows us to
develop strategic plans to capture topical interest, gain additional exposure, and
competitively place themselves into the right opportunity. Our goal is to be faster,
nimbler, and properly positioned with target audiences to win market share.
Branding

BRANDING SOLUTIONS

Solutions for Banners, Advertising Boards, Display Hoardings, Window Graphics, Floor
Graphics, Lamppost Banners, Directional Signage.

SIGNAGE

Signs are any kind of visual graphics created to display information to a particular
audience. This is typically manifested in the form of way finding information in places
such as streets or inside/outside of buildings. We can provide Signage with backlit
reverse print, Non lit signage, Banner sign, Billboard, Channel Letters Sign, Complex
outdoor sign, neon and lettering, Complex outdoor sign, sheet metal with lettering,
reversed impression lettering, Digital Signs on LCD, Plasma, LED or similar forms of
display, Distributors advertising sign, metal, lettered, Distributor advertising sign,
neon, Exterior wall sign, lettered, Handheld sign, Hanging sign, lettered, Hanging sign,
multi-listing, Interior wall sign, lettered, Lettering on glass, Lettering on vehicle side(s),
Vinyl sticker lettering, Wood sign, dimensional: engraved, carved, sandblasted, Wood
sign. We can also brand your product by signage through:

• Way Finding

• Building Branding

• Retail Branding

• Transport Branding
Logistics & Services

Logistics is the management of the flow of resources

between the point of origin and the point of consumption in
order to meet some requirements, for example, of customers
or corporations. The resources managed in logistics can
include physical items, such as food, materials, equipment,
liquids, and staff, as well as abstract items, such as time,
information, particles, and energy. The logistics of physical
items usually involves the integration of information flow,
material handling,

production, packaging, inventory, transportation,

warehousing, and often security.

Step Media can provide you one stop logistics support in

surrounding the business promotion. At the event level this
allows us to examine individual components and match
them to like-minded organizations at the event. It also
includes researching how similar events gather audiences to
help our clients strategize around trending topics and drive
attendee interest.
Chapter 2: Market Opportunity Evaluation of Industrial
Warehouse Racking Production Facility in Bangladesh

Evolution of Industrialization in Bangladesh

In 1947, the Indian subcontinent was divided into two parts. One was India
and the other onewas Pakistan. Pakistan had two parts. One was West
Pakistan and the other one wasEastPakistan,which is now known as
Bangladesh. The government of thenWestPakistan dominatedthe people
of this country in different sectors. In the economic sector, the
discrimination was themost. Mostof the industries of Pakistan were in this
country. However, the profit from them wastaken to West Pakistan.The
progress in jute manufacturing started in that period.Jute manufacturing
sector is one of the oldest traditional manufacturing sectors of
Bangladesh,which emerged in erstwhile East Pakistan in the early 1950s.
During the1960s and 1970s majorshare of the manufacturing sector in
national income and manufacturing employment wasaccounted for by this
sector. Exports of jute and jute goods were the two most important
sourcesof foreign exchange of Pakistan during the1960s.The
Eastwassubjugated, as all the revenuewent to West Pakistan.In
1971,withthe liberation war of 9 months, Bangladesh became
independent.As after the war,the country was left in dire states, the
industrial development was very slow.However,ReadyMade
Garments(RMG)started during thisperiod.And in this sector,Bangladesh
couldlayclaim toconsiderable success. Today garment export is the main
source of foreign exchangeearnings. Its success was not necessarily
influenced by government policy but essentiallybyoutside forces.It
originatedin the 1970s when the investors of other South East Asian
nationsventured to set up garment factories in Bangladeshandto work
around the export quotasimposed on their native countries by the United
States.In the 1980s,the Pharmaceutical Sectormade advancement in
Bangladesh.Itis one of the mostdeveloped hi tech sector which is
contributing in the country's economy. After the circulation ofDrug Control
Ordinance-1982,its development accelerated. During the 80s,other sectors
liketea manufacturing, leather factories etc also gained importance. In
1990s, sectors like shipbreaking,steel, cement and cold storage goods etc
developed and gained momentum. From 2000to 2012, many industries
started theirjourneysuccessfully,andcontributed to the economicgrowth of
Bangladesh. Among them are-electronics, glass,aluminum, plastic, cycle,
andceramic etc.industries. To sum up the whole thing, we can say that
after 1971, Bangladesh isslowly and steadily turning itsattention to
develop its economy, through industrial development,moving away from
the agricultural sector.

The industrial sector has historically been the sector that has driven
growth as countries havemoved from low to middle income status. This is
because industry can provide high-wageemployment for large numbers of
workers and can raise social productivity by producing high-value goods on
a mass scale. Poor countries can earn valuable foreign exchange by
exportingmanufactured products and the foreign exchange can be used to
invest in newer machines andtechnologies so that a rapid move up the
technology ladder becomes possible.The average productivity of industry
is higher than in agriculture or most service-sectoractivities, so as people
move outof agriculture into industry, Gross Domestic Production
(GDP)increases. Bangladesh as a country with a poor land-person ration is
unlikely to prosper throughagricultural growth alone. Agriculture is
unlikely to deliver rapid growth in Bangladesh becauseof the difficulty of
setting up large-scale farms that can compete with countries that
specialize inagriculture such as Australia or
Argentina.Bangladeshhasnatural resourcesbutthat can be exploited, with
the exception of natural gas.Thus, industrialization and specialization in
manufacturing is the obvious way in whichBangladesh can raise its per
capita income and social productivity. The industrial sector consistsof
manufacturing, together with utilities (gas, electricity and water) and
construction mainindustries, textiles and apparel, jute,sugar,tea, leather,
telecommunications, pharmaceuticals,cement, ceramics, shipbuilding,
fertilizer, food processing, paper newsprint, light engineering,etc. Impact
of industrialization in Bangladesh•Play a major role in economic
development•Providea secure basis for a rapid of growth of
income.•Helpin raising the standard of living•Provideemployment,
meeting high income demands•Brings in technological progress and
change in the outlook of the people•Has decreased the dependency on
foreign resources

Since the 1990s, Bangladesh has done well in terms of increasing growth. It is
apparent that the modest growth that we had during the seventies and eighties
has been overtaken by recent growth, especially during the last few decades.
Even though the growth is sustainable, it cannot be taken for granted. 

It is important to mention here that private sector investment used to be the main source of
overall growth. However, since 2010, the private sector input has stagnated, not increasing much.
The amount of overall growth, in relation to the level of private sector investment, is linked to
the latter. We are achieving growth rates now which are not compatible with the amount of
investments we are making into the economy. That is a matter of concern. 

As the country moves upwards in regards to prosperity, technological innovation comes into the
picture, with capital-intensive factors being essential. The incremental capital output ratio which
we needed in the past to generate one unit of income is no longer applicable amidst the current
scenario. For example, farmers nowadays require various equipment in order complete their
tasks, which is a vast difference to common traditional methods. Thus, capital-intensity has
increased in all kinds of sectors in the country. The experiences of China and Korea show that as
they have increased their per capita income, their incremental capital output ratio has increased.
This is because labour becomes costly, therefore substitution of labour results as a natural
phenomenon, as more capital is utilised. 

That is why the garments sector in Bangladesh is facing issues with labour. In order to maintain
momentum of growth, and the fact that the incremental capital output ratio has to increase, much
more investment on capital becomes necessary.

Three sources could give possible solutions to this problem at hand. First, the domestic private
sector is the main part. Second, foreign direct investment is also there, and combined with the
first, they constitute for the whole private sector (foreign and domestic). Third, public sector
investment (government) is also included. However, pertaining to the third factor, it is not
currently providing value for money in Bangladesh. This means the current 7 percent which the
public sector is investing, is possibly seeing returns at 4 percent. Thus, translation to real
investments into the economy is not occurring, and even the present administration would be
aware of it. The bottom line is that we need to increase the efficiency of investment. Which
means that we must increase the intensity of investment. The government sector's efficiency
levels are low, which is also a concern.
We have a higher overall potential. We certainly have done well, but we could have done better.
In many ways we have done quite well compared to many other developing countries. But we
have not done as well as some of the other countries that have been in similar situations to
Bangladesh. So, in my view, if we could have achieved important benchmarks like investment
targets, revenue goals, a successful investment climate in the country and improvement in
governance, we could have actually achieved a growth of 10 percent.

Vis-a-vis such circumstances, we are struggling to even reach eight percent. Even if we do
achieve eight percent, it might not end up being sustainable. Low levels of efficiency, in regards
to investment, is a factor which is related to this barrier.

For a country to sustain its growth, the whole social fabric needs to be improved. Human capital,
education, health, social protection, alleviation of property, and infrastructure are elements of
that and investments are needed in each section. We need to mobilise our revenues significantly.
Bangladesh has miserably failed in revenue mobilisation. Bangladesh's tax-to-GDP ratio has
been a matter of concern in the Five-Year Plans. In fact, since the Sixth Five-Year Plan to
present time, in spite of targets being set in the plans for an increase in the tax-to-GDP ratio, it
has actually decreased. It now stands at 9.2 percent, which is a huge obstacle for the further
development of Bangladesh. It must change in order for us to graduate to an upper middle-class
nation. The government might find it tough, therefore, to maintain a credible fiscal policy.
During the last 10 years, we have actually weakened our whole financial system. All the
indicators show that we are well below the previous levels of 2010 in regards to the financial
sector. That is not something which can provide good support for an increase in Bangladesh's
growth rate. These are fundamental weaknesses we must work on.

We need huge investments in infrastructure. How is it possible to fund it if we do not have the
required revenue? We cannot fund them using borrowed resources. That will create another
problem. The Asian Development Bank, World Bank are fund providers for us. The biggest
finances are usually being provided by them, including Japan. Every year, projects are funded by
such entities. We are growing, in terms of foreign financing, albeit at a slow pace. Projects
should also be implemented quicker, especially those which are being funded by foreign
organisations. However, the scale of total required investments is somewhere in the range of
hundreds of billions of dollars. Nobody is going to give us such amounts, even though many
organisations, as mentioned before, do provide us annual payments.

Our current total annual foreign aid constitutes for about two percent of our total GDP. Our total
investment required in the economy is growing quickly. The government needs to spend and
invest a lot. Health, where 0.6 percent of our GDP is spent on, is something of note. In industrial
countries, this percentage is usually seven, eight or even nine percent. Bangladesh spends about
2 percent of its GDP on education, which is again an indication of our nation's resource-
scarceness. We must be aware of the need to use our resources efficiently. We are not getting the
right quality of services, and in addition, the infrastructures which are being invested on, are of
low quality. We are, thus, not getting value for money. That is an area which needs to be looked
at.
The export-oriented faction of Bangladesh's industrialisation is dominated by the presence of the
RMG sector. Bicycle export had made a mark, but stumbled soon. These cater to the domestic
market, usually not being efficient. That is one type of industrialisation, where costs are high and
the overall quality is usually low. Tariff barriers are usually put onto goods coming into
Bangladesh, where high interest rates and customs duty are major obstacles. Bangladesh has one
of the highest tariff protections in the world. The average effective rate of protection is at 27.5
percent, whereas, rates of other Asian countries linger at about 4 percent. We even have high
protection on biscuits, an industry where we have been active, locally, for more than a hundred
years.

We are at the first level of the industrial ladder. The garments sector is considered to be the very
first step of industrialisation. Vietnam has now moved to the third level of industrial ladder. This
is the level which includes electronics. The second level, in between, is light engineering related,
manufacturing cycles being an example. Bangladesh has stumbled in the second level, where we
have not been able to make much advances. We do not have anything to show for the third level.
Thailand is producing 2 million units of cars every year, out of which they are selling 800,000
units domestically and exporting the rest. They also export automobile parts, on its own billion-
dollar industry. Bangladesh is an import-oriented country. In our country, 30,000 new cars get
registered every year. So, there is a stark difference between countries like Thailand and
Indonesia and us.

We are at the bottom of the industrialisation ladder and we have failed to move upward. We have
had some flickers of success, like the ship-building industry. Historically, the RMG sector has
been the industry which has been depended upon by almost all countries as the first step in the
path to industrialisation. RMG was started in the United Kingdom, then moved to the United
States of America. It then caught on in Eastern Asia (Japan, Korea, China) before arriving in
Bangladesh. But Bangladesh has been stuck in the RMG sector for the last four decades in its
path to industrialisation—we didn't move up the industrial ladder.

Future of Industrialization in Bangladesh

Industry sector is one of the major sectors for incomesource in Bangladesh.

There were manyflaws in this sector but Bangladesh could come up with
phenomenal results for the enrolment ofpeople and to come out
Bangladesh from poverty though this Industry
sector.Somerecommendations to improve the condition of industrialization
in Bangladesh areas follows:Develop and implement a good investment
friendly environment so that foreign directinvestment increases
hereProper industrial environment should be maintained that will increase
the productivitySet up new export processing zonestoimprove
infrastructural facilitiesPolitical stability must be ensuredPolitical issues
should not affect the industrial activityThe human resources should be
made skilled and more trainedTechnical institute should be set up for
training human resourcesScientific method of management should be
introducedIndustries should look for more technologically advanced
equipmentGovernment should takelotsof steps for building up the Industry
sector; they evenshouldthought to build up a city only for the industries, so
that the people can easily getinto the job site easilyThere is a need to
attractmore investment andproduction in our industrial sectorNecessary
arrangements should be taken to make small andmedium enterprises
(SMEs)profitableGovernment should make rule to put a barrier for import
of foreign low quality productThe Industrial Policy should be implemented
properly and effectivelySpecial economic zones should be established in
the underdeveloped region or lessindustrialized districts with some
subsidies

Bangladesh govt. should encourage foreign investment to accumulate

capital and fortechnology transferBackward linkage and forwardlinkage
industries should be set up in garments sectorwith state supportWages of
worker should be increased to contribute to higher value added
activitiesThe emphasis on Public Private Partnership (PPP) in the
proposed industrial policy islaudable but the concept is still in a
rudimentary stage. Government will need to actexpeditiously to devise a
transport mechanism and frame well-defined rules forparticipating in and
mobilizing funds for the PPP projects.

Despite some progress in raising the manufacturing shares in GDP and

employment during 1990 and 2016, Bangladesh has not been successful in
moving to the next phase of industrialisation. The manufacturing sector in
Bangladesh is highly concentrated around low value-added readymade
garments, and the country has not yet been able to move successfully to the
next generation of manufacturing, especially to high value-added
manufacturing.
There are four major issues which need to be in order for a rapid
industrialisation in Bangladesh. First, there are a number of policy-induced
challenges. The first generation of reform of trade and industrial policies in the
1980s and 1990s helped Bangladesh achieve the current level of progress in
manufacturing. However, returns from those reforms have been exhausted, and
also there are now some policies in place towards the wrong directions. There is
a need for second-generation strategic and dynamic industrial policies aiming at
rapid expansion and diversification of manufacturing through large-scale
domestic and foreign investments. Given the changes in the global and regional
trade scenarios, the need for such strategic trade and industrial policies is more
important now than ever.

Second, a number of supply-side constraints in the form of weak infrastructure

and the high cost of doing business need to be addressed within a short time
span. The initiatives taken by the Bangladesh government in setting up 100
special economic zones (SEZ) as well as the development of some infrastructural
projects seem to address these infrastructural and high-cost-of-doing-business
issues. However, the progress in the implementation of the SEZs and the
infrastructural projects is slow and is yet to show the signs of any "regime
change". A major departure is needed in terms of enhancing the government's
institutional efficiency to ensure timely and cost-effective delivery of such
projects.

Third, the current state of human capital is not at all conducive to rapid
industrialisation in Bangladesh. The country needs to attach utmost importance
to improving the existing low level of human capital by enhancing investment
on education, skill development, and health.

Finally, the political economy factors, especially institutional development for

rapid industrialisation, require proper attention. The incentives to maintain the
status-quo are huge in the form of generation of substantial rents from the
existing economic system. The onus now is on the political elites to break this
vicious cycle of rent generation. There is also a need for strong commitments
from the political elites for necessary economic and institutional reforms for a
rapid industrialisation.

Chapter 3: Technical Aspects of Warehouse Rack

Industrial racking systems are metal structures designed to support the goods in a
warehouse or industrial facility. The different types of industrial racking are a key element in the
smooth functioning of a warehouse and play a central role in the logistics and supply chain
operations of companies.

There are types of industrial racking for each situation, storage need or unit load, but all have the
advantage of optimising the available space in the warehouse compared to floor level storage.

Today’s reality, with the growth of online shopping and the need to have an extensive network of
logistics and distribution centres nationwide, makes optimising space key. To meet this need we
have pallet racking systems and picking solutions.

Over the years, the industrial storage systems sector has advanced from adjustable pallet
racking systems to the current reality with versatile, dynamic and adaptable systems to the
needs of each business.

There are various ways of classifying different types of warehouse industrial racking systems;
here we will focus on non-automated storage systems and divide them into two main
categories depending on the type of unit load to be stored: Pallet or Pallet Load Racking and
Picking Solutions for cartons or small items.

Quality Racking Characteristics

It should be remembered that although industrial racking appears to be a simple product with a
standard structure, in reality it is very different.

The design of storage systems from industrial racking is the result of major engineering research
and innovation efforts that make it possible to create efficient structures that optimise the time
and space of companies internationally.

Some key aspects for considering the quality of the different types of industrial racking are:

o Engineering: in the most complex storage systems, the structural calculation, load and
resistance studies and seismic calculation carried out by a specialist technical team are
essential.
o Reliable production process in each element of the structure: An automated
manufacturing process, with control, traceability and quality monitoring in all phases to
offer racking of the highest quality.
o The raw material is the base: using steels of the highest quality standards will make our
racking securer and more durable.
o Compliance with international and local regulations: all global and specific quality
regulations in every country must be complied with both in the manufacture and design
of industrial racking.
 o Tests and simulations: all the above key aspects must undergo field tests to certify the
reliability of the racking elements. In AR Racking, we have a Research and Test
Laboratory for this in collaboration with the University of Mondragón.

Types of Racking System by the type of load

After defining the keys for a quality industrial racking system, we break down the different types
of non-automated industrial racking according to the type of unit load they will have to support.

We divide these storage systems into two main groups: Pallet Racking and heavy loads and
Picking Solutions and light loads.

Types of Industrial Racking for pallets

Pallet racking is a type of industrial racking designed to support large loads that will be lifted by
the handling equipment.

We can divide pallet racking into 4 major categories: adjustable pallet racking, compact pallet
racking, live pallet racking and mobile pallet racking.

Adjustable Pallet Racking

Standard Adjustable Pallet Racking

Adjustable Pallet Racking is a type of industrial racking that stores pallets mechanically using
forklifts.

The forklifts access the goods via the aisles that run parallel to the racking, and have direct and
immediate access to all the unit loads stored.

They have a standard aisle width and store a single pallet at the back of the racking, unlike
the other 2 conventional systems outlined below.
Very Narrow Aisle Pallet Racking

Very Narrow Aisle (VNA) Pallet Racking is a compact version of adjustable pallet racking,
creating a higher density and capacity storage system without the need for more space.

This type of adjustable pallet racking is compacted by narrowing the aisles, resulting in a space
saving of over 40%. The minimum aisle width must be 1.5 m in this type of system.

To be able to work correctly in the warehouse with these VNA racking systems, special handling
equipment for VNA is required.

Double Deep Pallet Racking

Double Deep Pallet Racking is a conventional storage solution, but which shares common
features with compact racking.

In this type of industrial racking system, the pallets are stored at two depths, thus achieving
higher storage density. Unlike standard adjustable pallet racking, in double deep pallet racking
the operator does not have direct access to all the pallets stored.

Double deep pallet racking must also be used with special forklifts equipped with telescopic
forks or a pantograph mechanism to easily and quickly access the second pallet stored.

 
Compact Racking

Compact Racking is a high-density storage system that fully optimises warehouse space and
height by reducing the truck’s work aisles to the maximum.

In these types of warehouse racking systems, parallel aisles are generated inside the structure,
where forklifts can enter and move around for the pallet loading and unloading process.

Compact storage systems are suitable when the problem of space takes priority over direct
access to or selectivity of all the unit loads stored.

There are two main compact racking systems: Drive in and Drive Through.

Drive in Pallet Racking (LIFO)

The Drive In compact system is the most used. It only requires one access aisle for the forklift
and works according to the LIFO (Last in, First out) stock management method, where the
last pallet in is the first one to leave.

This type of compact storage is recommended in warehouses with homogeneous products that
have low rotation of material.

Drive Through Pallet Racking (FIFO)

Drive Through racking needs two work aisle accesses, one on each side of the racking. Works
according to the FIFO (First in, First out) method, where the first pallet in is the first one to
leave.

FIFO is a storage system recommended for warehouses with high rotation products; however,
space optimisation is less than in Drive In racking.
Live Pallet Racking

Live pallet racking is a type of compact storage system that takes advantage of the forces of
gravity and pushing to optimise pallet storage.

Its peculiarity is that using these 2 forces, the pallets are moved inside the racking to their desired
position.

The two main types of live pallet racking are the gravity FIFO Live Storage system and the
Push-Back LIFO system.
Gravity FIFO Live Pallet Racking system

FIFO Live Pallet Racking consist of a compact structure with roller beds at each height that
allow the pallets to slide easily thanks to a slight incline.

This type of system uses the FIFO method (First in, First out), where the loading area is at the
opposite end to the unloading area, with the pallets travelling that distance on a system of rollers
that form a slightly inclined rail.

It is the best system for warehouses that require perfect stock rotation and good use of the
available space.

Push-Back LIFO Racking

Push-Back LIFO Racking is a live storage solution for accumulation of pallets that uses the
LIFO method (Last in, First out) to manage the unit loads.

This type of pallet racking only has one loading and unloading area at the front of the
structure, and the pallets are stored by pushing the previous ones towards the back of the racking
with a small controlled force.

There are 2 types of Push-Back racking systems depending on the method of movement used:
Push-Back with shuttles and Push-Back with rollers.

 
Mobile Racking or Mobile Bases System

Mobile Racking is a storage solution in which the metal structure is mounted on mobile bases
or a chassis which are guided by rails fixed to the floor.

With this movement of the racking bays only one work aisle is opened for forklift access: the
aisle to work in.

This type of industrial racking has electric motors and remote traction elements that enable its
movement from one side to the other.

The characteristics of mobile racking makes it the ideal solution for cold stores, due to reducing
the total volume to be cooled.

Types of Picking Solutions or Shelving

Picking solutions or longspan shelving are storage solutions for generally less heavy and bulky
products, typically cartons, small items or other products.

This type of industrial racking operates without using handling or elevation equipment, although
it is possible to combine picking solutions with pallet racking systems, making them very
versatile solutions for a warehouse.

Picking Solutions are normally located in the warehouse in order preparation areas, filing spaces
or maintenance areas.
Longspan Shelving

Longspan Shelving allows the manual storage of medium and small-size products. This type
of racking is very versatile and adaptable to a wide variety of unit loads and allows direct and
quick access to all stored materials.

It is an easy to assemble system that allows adding various accessories to its basic structure to
adapt to the company’s needs, such as the solutions for the textile sector.

Multi-Tier Racking

Multi-Tier Racking is a type of manual industrial racking that makes it possible to optimise the
available space of a warehouse thanks to use of the height.

In this storage system, aisle levels at different heights are created which are accessed by stairs.
Carton Flow Rack Systems

Carton Flow Rack Systems are a high-density storage system for cartons and light unit loads.
They enable significant space savings and efficient stock control.

The various light unit loads slide along pulley rails or rollers with a slight incline.

You can see here the comparison between the different picking and shelving solutions.

AR Light Shelving
AR Light Shelving is a type of system similar to Longspan Shelving, but designed to store
lighter and smaller loads.

This shelving can be used both in an industrial warehouse and in offices and allows quick
access to the goods stored.
Chapter Four: Marketing Aspects of Warehouse Rack Factory

Chapter Five: Financial Analysis

Chapter Six: Concluding Remarks