Socio cultural factors influencing the colour emotion of buyers:

 Colour can stimulate interest and enhance desire for purchasing a specific product or
service. Colour has been identified as one of most significant factors influencing consumers'
purchasing behaviour.
 yellow is associated with positive emotions, happy, strong feelings.
 The package of vim is yellow in colour.
 Yellow is a powerful color, yellow colour helps to grab the attention of the audience.
 Influence of Socio cultural factors on Color: colour psychology has a effect for the world's
different cultures. Colors evoke various emotions and beliefs, as well as positive and
negative connotations. A color may represent happiness and warmth in one culture but is
associated with betrayal and jealousy in another.
 as per our Indian culture yellow signifies purity and the natural ingredients like lemon and
neem in the vim signifies the powerful medicinal properties. Lemon and neem helps in
removing bacteria . in this way colour emotion influences the buying behaviour.
s