TOURISM

PRACTICAL ASSESSMENT TASK

DAY 2
GRADE 12

2021

This PAT consists of 10 pages.

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Tourism 2 DBE/PAT 2021
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BACKGROUND
As the world faces the devastating consequences of the Covid-19 pandemic, the tourism
sector is among those severely affected. Travel is down, fear is up and the future is uncertain.
Tourism in South Africa can be a platform for overcoming the economic challenges of the
Covid-19 pandemic. Tourism can promote peace and trust by bringing people together – key
elements in overcoming global challenges.
There are many ways in which to rebuild the South African tourism industry. One way would
be to encourage and support young entrepreneurs to start their own businesses (start-ups).
The 2021 PAT focuses on how you, as a young entrepreneur can play a role to Reignite,
Rejuvenate, Rebuild and Reposition South Africa's tourism industry. Through collaboration
(working together), start-ups and innovative tourism projects will contribute to transformation
in the tourism sector.

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What is a start-up?

A start-up is a young company with a limited budget, founded by one or more entrepreneurs to
develop a unique product or service. Start-ups use their own funding and also source (get)
additional funding from public and private investors.

Examples of start-ups: Uber, Airbnb, etc. Innovative start-ups are changing the way in which
we travel, how we plan our trip, where we stay, how we move around, what we do, what we
read and what we eat.

SCENARIO

The 2021 AgriGames

in Mpumalanga
23–26 September 2021

You, as a Grade 12 Tourism learner, have come up with a new business idea, called the
2021 AgriGames. The 2021 AgriGames is the fusion of agriculture tourism with either events
tourism, adventure tourism or sports tourism to create a new, unique tourism experience.

Your start-up business will be in partnership with the farm owners, Nozizwe Mbanjwa* and
Roy Crowden* of the iZintaba Farm* and the local community near Mbombela (Nelspruit) in
Mpumalanga.

Your start-up business will be responsible for organising the 2021 AgriGames and your
partners, the farm owners, have provided the venue and infrastructure on the iZintaba farm.

The 2021 AgriGames

The 2021 AgriGames is an event that focusses on unusual, innovative games and activities
taking place on a working farm in the Mpumalanga province over 4 days. The 2021 AgriGames
will challenge participants' stamina, strength and sense of adventure.

The 2021 AgriGames will use a central area on the farm, called the AgriGames BarnYard for
registration, ticket sales, entertainment, evening programmes, media, big screen live
streaming of the activities and for food and beverage facilities.

The target market is aimed at multi-generational visitors and participants from all over South
Africa and through live streaming, will reach a wider audience.

The local community are the preferred service providers for the event. Visitors will be
encouraged to support the local community.

*Fictitious (does not exist)

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DAY 2

The 2021 AgriGames

TIME: 4 hours (2 hours + 2 hours)

MARKS: 50

INSTRUCTIONS AND INFORMATION TO LEARNERS

For the 2021 PAT you are required to develop a planning portfolio where you expand on the
2021 AgriGames business idea.

 This section of the PAT contains ONE question with THREE subsections to be completed
on Day 2.
 Study the background information and the scenario to answer QUESTIONS 3.1 to 3.3.
 Refer to the relevant resources for each question in the Resource Pack.
 The fact sheet (ADDENDUM A) in the Resource Pack gives an overview of the iZintaba
Farm.
 The glossary in the Resource Pack will help you to understand the concepts and terms used
in the PAT. The underlined words appear in the glossary on pages 5–7.
 Refer to the assessment criteria for each question at the end of this PAT. This will help you
to structure your responses accordingly.

The table on the next page shows the suggested times and references to be used for each
question.

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DAY 2: QUESTION 3
RESOURCE PACK
Content Marks
Suggested Addendum Page
time no.
QUESTION 3 Action Plan of the 2021 AgriGames (continued)
A 9
QUESTION 3.1 The 2021 AgriGames activity 20 1½ hours
F 18
Souvenirs for the 2021 A 9
QUESTION 3.2 10 1 hour
AgriGames G 19
BREAK: 30 MINUTES
The 2021 AgriGames A 9
QUESTION 3.3 20 1½ hours
BarnYard H 21
TOTAL 50 4 hours

QUESTION 3: ACTION PLAN OF THE 2021 AGRIGAMES (50 marks)

In the action plan for the 2021 AgriGames you need to consider each of the following
elements:

QUESTION 3.1: The 2021 AgriGames activity

QUESTION 3.2: Souvenirs for the 2021 AgriGames
QUESTION 3.3: The 2021 AgriGames BarnYard

QUESTION 3.1 The 2021 AgriGames activity (20 marks)

Refer to ADDENDA A and F of the RESOURCE PACK to answer this question.

The activities at the event aim to challenge the participants' stamina (strength) and their sense
of adventure.

Design a competitive activity that will include one or more farm activities, e.g. the picking of
nuts, bird spotting, at the 2021 AgriGames. The activity/activities may include the use of farm
equipment (wheelbarrow, tractor, spade, etc.)

The example given in ADDENDUM F (harvesting of pumpkins) may NOT be used.

The activity must include:

 The name of the activity

 The duration of the activity
 The age/weight restriction for participation
 The details of the activity
 The safety regulations for participating in the activity
 The rules for responsible tourist behaviour
(20)

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QUESTION 3.2 Souvenirs for the 2021 AgriGames (10 marks)

Refer to ADDENDA A and G of the RESOURCE PACK to answer this question.

As part of branding for the 2021 AgriGames, the local community will be involved in
manufacturing souvenirs for the event.

On an A4-page, design an eco-friendly, branded product for the 2021 AgriGames. When
designing the product, keep in mind it must be something that visitors will want to buy as a
reminder of the event.

Include the following:

 A logo for the 2021 AgriGames (design your own logo)

 A simple, clear drawing of the product which includes the logo
 An explanation why the product can be considered eco-friendly
 An explanation of the suitability of the product as a souvenir
(10)

QUESTION 3.3 The 2021 AgriGames BarnYard (20 marks)

Refer to ADDENDA A and H of the RESOURCE PACK to answer this question.

The 2021 AgriGames will use a central area on the farm, called the AgriGames BarnYard, for
registration, ticket sales, entertainment, evening programmes, media, big screen live
streaming of the activities and food and beverage facilities.

A media launch will be held at the AgriGames BarnYard on the day before the event. The
media would like to interview you about the business idea for the 2021 AgriGames. The media
has sent the questions in advance so that you can prepare for the interview.

In a dialogue format, prepare your responses to the questions received from the media.

NOTE: You are given the opportunity to promote your event in the media. Be creative and
original by providing detailed responses to market your event.

EXAMPLE:
Media question When and where will the 2021 AgriGames be held?
Your response The 2021 AgriGames will be held from 23–26 September 2021 on the
iZintaba Farm near Mbombela in Mpumalanga.

Questions received from the media:

1. What is the purpose of the AgriGames BarnYard?
2. What can visitors expect from the evening programmes/entertainment at the AgriGames
BarnYard?
3. Why did you decide to use big screen live streaming at the AgriGames BarnYard?
4. How is drone technology going to be beneficial to the 2021 AgriGames?
5. Covid-19 has had a negative impact on the local tourism industry.
How will the 2021 AgriGames help to Reignite, Rejuvenate, Rebuild and Reposition
South Africa's tourism industry?
(20)

TOTAL DAY 2: 50

Refer to the assessment criteria for each question below, which will help you to structure
your responses.

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 Tourism
Name of learner:
Your answer will be assessed using the assessment criteria below. Use the criteria to plan your responses accordingly.
QUESTION 3.1: THE 2021 AGRIGAMES ACTIVITY
Criteria
1. Design a competitive
activity that includes one or
more farm activities.
(Teacher or moderator must
assess the final product.)
Criteria
2. Details of the activity,
name, duration, age,
weight, etc.
Criteria
3. Safety regulations for
participation in the activity
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ASSESSMENT INSTRUMENT FOR DAY 2 (For use by the teacher and moderator)
0 2–4
No attempt was made A superficial competitive
to design a competitive activity that includes one or
activity that includes more farm activities has
one or more farm been designed but contains
activities. very little substance.
Insufficient information is
given.
0 1–3
No details of the Very little details of the
activity, such as name, activity are given. Some
duration, age, weight, essential information, such
etc. is given. as name, duration, age,
weight, etc. is omitted. The
details may leave the reader
with some questions that
need to be clarified.
0 1–2
Unable to explain the A superficial, incomplete
safety regulations for explanation of safety
participation in the regulations for participation
activity. in the activity is given. The
explanation has very little
substance.
5–6
An acceptable competitive
activity that will include one or
more farm activities has been
designed with moderate
substance. The details may
leave the reader with some
questions about the activity.
4 5
Most of the details of the activity
are given. Essential information,
such as name, duration, age,
weight, etc. is included.
3 4
An acceptable explanation of the
safety regulations for
participation in the activity is
given. The explanation may
leave the reader with questions
that need to be clarified.
Grade 12
(20 marks)
7–8 T M
An excellent, well-structured,
competitive activity with sufficient
information was designed. The
activity creates a sense of
excitement and anticipation.
T M
All details of the activity are given.
Essential information, such as
name, duration, age, weight, etc.
is included. Additional detailed
information is given that leaves no
room for misinterpretation.
T M
An excellent, outstanding,
innovative explanation of the
safety regulations for participation
in the activity is given. All
applicable safety aspects are
included, e.g. Covid-19 safety
protocols.
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Criteria 0 1 2 3 T M
4. Rules for responsible Unable to explain the A superficial, incomplete An acceptable explanation of the An excellent, outstanding,
tourist behaviour rules for responsible explanation of the rules for rules for responsible tourist innovative explanation of the rules
tourist behaviour. responsible tourist behaviour behaviour is given. The for responsible tourist behaviour is
is given. Explanation has explanation may leave the reader given. Additional information to
very little substance. with questions that need to be strengthen the explanation is
clarified. given.
TOTAL:

QUESTION 3.2: SOUVENIRS FOR THE 2021 AGRIGAMES (10 marks)

Your answer will be assessed using the assessment criteria below. Use the criteria to plan your responses accordingly.

Criteria 0 1–2 3 4 T M
1. Design an eco-friendly, No attempt was made A product was designed. An acceptable eco-friendly, An excellent, branded,
branded product for the to design an eco- The product is unsuitable, branded product with a logo was eco-friendly product was designed
2021 AgriGames. friendly, branded OR designed. The product is suitable that most visitors and participants
product for the 2021 is not branded, to be sold as a souvenir of the will want to buy as a reminder of
Logo, clear drawing with AgriGames. OR event. the event. The product is
logo is not eco-friendly, The product may appeal to most attractive, innovative and
OR participants and visitors. interesting and has a unique
the logo was omitted, selling point that makes it stand
OR out from other souvenirs.
a combination of the above.

Criteria 0 1 2 3 T M
2. Explain why the No attempt was made A short, superficial An acceptable explanation with An excellent, well-structured
product can be to explain why the explanation why the product information why the product can explanation with sufficient reasons
considered eco-friendly product can be can be considered be considered eco-friendly, is why the product can be considered
considered eco-friendly, is given. The given. The explanation may leave eco-friendly, is given. Additional
eco-friendly. explanation is incomplete. the reader with some questions information is included that
that need to be clarified. strengthens the explanation.

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Criteria 0 1 2 3 T M
3. Explain the suitability No attempt was made to A short, superficial An acceptable explanation why An excellent, well-structured
of the product as a explain why the product explanation why the product the product is suitable to be sold explanation with sufficient reasons
souvenir. is suitable to be sold as is suitable to be sold as a as a souvenir at the event, is why the product is suitable to be
a souvenir at the event. souvenir at the event, is given. The explanation may leave sold as a souvenir at the event, is
given. The explanation is the reader with questions that given. Additional information is
incomplete. need to be clarified. included that strengthens the
explanation.

QUESTION 3.3: THE 2021 AGRIGAMES BARNYARD (20 marks)

Your answer will be assessed using the assessment criteria below. Use the criteria to plan your responses accordingly.

Criteria 0 1–2 3 4 T M
PREPARE FOR THE Unable to explain the A short, superficial An acceptable, complete An excellent, enthusiastic
MEDIA INTERVIEW. purpose of the explanation is given without explanation is given that will be explanation is given with enough
AgriGames BarnYard. much substance. Very little useful to the media. The purpose elaboration on the purpose to be
Explanation of: reference to the purpose. is stated clearly. useful to the media. The
1. The purpose of the Very little information is explanation can be used verbatim
AgriGames BarnYard provided that will be useful by the media with little or no
to the media. additions.

Criteria 0 1–2 3 4 T M
2. What visitors can Unable to explain what An average explanation is An acceptable explanation was A detailed, enthusiastic
expect from the evening visitors can expect given. The response does given that will be useful to the explanation is given with enough
programmes/ from the evening not evoke excitement, nor media. Some information was interesting facts on the evening
entertainment in the programmes/ will visitors be enticed to visit omitted. programmes to be useful to the
AgriGames BarnYard entertainment. the event. media. The responses create a
sense of excitement.

Criteria 0 1–2 3 4 T M
3. Why big screen live Unable to explain why The reasons given are The reasons given are acceptable The reasons given are complete
streaming will be used big screen live streaming unconvincing or incomplete and give a fair understanding. with an excellent explanation why
at the AgriGames will be used at the or do not give a clear The reasons may leave the big screen live streaming will be
BarnYard AgriGames BarnYard. understanding. reader with some questions that used at the AgriGames BarnYard.
need to be clarified. The responses create a sense of
excitement.

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Criteria 0 1–2 3 4 T M
4. How drone Unable to explain how The explanation given is vague or The explanation given is The explanation given is
technology is going to drone technology is incomplete or does not give a clear acceptable and gives a fair complete and gives excellent
be beneficial for the going to be beneficial understanding of how drone understanding of how drone understanding of how drone
AgriGames BarnYard for the AgriGames technology is going to be beneficial technology is going to be technology is going to be
BarnYard. for the AgriGames BarnYard. beneficial for the AgriGames beneficial for the AgriGames
BarnYard. BarnYard. The responses
create a sense of excitement.

Criteria 0 1–2 3 4 T M
5. Covid-19: How the Unable to explain how The explanation is vague or The explanation given is The explanation given is
2021 AgriGames will the 2021 AgriGames incomplete or does not give a clear acceptable and gives a fair complete and gives excellent
help to reignite, will help to reignite, understanding of how the 2021 understanding of how the 2021 understanding of how the 2021
rejuvenate, rebuild and rejuvenate, rebuild and AgriGames will help to reignite, AgriGames will help reignite, AgriGames will help to reignite;
reposition South reposition South rejuvenate, rebuild and reposition rejuvenate, rebuild and rejuvenate; rebuild and
Africa's tourism Africa's tourism South Africa's tourism industry. reposition South Africa's reposition South Africa's
industry industry. tourism industry. tourism industry.
TOTAL:

GRAND TOTAL DAY 2: 50 MARKS

Signature: Teacher Date: Signature: Moderator Date:

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