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On 1 July 2017, Maruti Suzuki announced that it has passed on the entire benefit of
the goods and services tax (GST) rates on vehicles to its customers and as a result
the ex-showroom prices of Maruti Suzuki models were cut by upto 3% with effect
from 1 July 2017. However, owing to withdrawal of tax concessions on mild hybrid
vehicles, the price of Smart Hybrid Ciaz Diesel model and Smart Hybrid Ertiga
Diesel has increased.
On 7 July 2017, Maruti Suzuki announced that the National Company Law Tribunal
(NCLT) has approved the scheme of amalgamation of Maruti Suzuki India Limited
and seven of its wholly owned subsidiary companies viz. Maruti Insurance Business
Agency Limited, Maruti Insurance Distribution Services Limited, Maruti Insurance
Agency Network Limited, Maruti Insurance Agency Solutions Limited, Maruti
Insurance Agency Services Limited, Maruti Insurance Agency Logistics Limited
and Maruti Insurance Broker Limited.
On 3 August 2017, Maruti Suzuki announced the introduction of auto gear shift
option in its top-end Alpha variant of its premium urban compact vehicle IGNIS. On
10 August 2017, Maruti Suzuki announced a complete revamp of its True Value
operations, designed to make pre-owned cars more attractive and transparent to
customers.
On 30 August 2017, Maruti Suzuki announced transformation of its retail network
across India. The new showrooms, christened Maruti Suzuki ARENA, will sport
modern looks and offer a warm, friendly and comfortable environment to the
customers. On 29 September 2017, Maruti Suzuki announced the launch of parent
Suzuki Motor Corporation's global ECSTAR brand of lubricants, coolants, and car
care products in India.
On 1 October 2017, Maruti Suzuki announced the launch of new version of its
premium urban offering S-Cross. Maruti further said at that time that it has sold over
53,000 units of S-Cross in the domestic market and exported over 4,600 units since
its launch in August 2015.
At the time of approval of Q3 December 2017 results on 25 January 2018, the Board
of Directors of Maruti Suzuki discussed and approved a revision in the method of
calculating royalty payment to Japanese parent Suzuki Motor Corporation that
would result in lower royalty payments for Maruti Suzuki for new model agreements
starting the Ignis. This would be implemented after approval by the Board of Suzuki
Motor Corporation.
STRENGTHS WEAKNESSES
1. The widest brand portfolio 1. Negative publicity
among all automotive companies weakening the whole brand
2. New “TOGETHER – 2025” 2. The highest recall rate in
strategy the U.S. market
3. Di 3. Low market share in
4. versification strategy the U.S. automotive
5. Synergy between brands market
6. Joint ventures with local 4. Little expertise and no
Chinese automakers competence in making battery
driven vehicles
OPPORTUNITIES THREATS
1. Fuel prices are expected to rise in 1. Intense competition
the near future 2. Further fines and damages that
will have to be paid
2. Acquire skills and
3. Increasing government
competences through
regulations
acquisitions
3. Demand for autonomous vehicles
4. Weakening euro exchange rate
5. Focus on significantly
improving sustainability
policies to remedy damaged
brand reputation