Job purpose:

We build distinctive brands and new products that excite our consumers and satisfy their needs
in a highly complex and competitive retail environment, thus, by coming on board, you’ll be
equally excited by the opportunities and excellent rewards of overcoming challenges and
meeting your full potential.

• As a Brand Executive based in BAT Romania, you’ll be responsible to support the Brand
Manager in the development of new and existing brand propositions, from defining
consumer relevant positioning to planning and implementing supporting activities.
• You’ll lead given brand projects, ensuring the execution is within brief, and drive fact-
based decision making through the provision of market analysis and reports with clear
recommendations for action.
• You’ll need to be a strong self-starter, be willing to take responsibility and enjoy getting
things done in a pressured environment. Substantial coaching, on-the-job and functional
training will be provided as part of a clearly defined development plan with tasks being
assigned in line with your competence and development needs.

Key deliverables:

• Assist the Brand Manager in developing and executing brand plans to meet brand
objectives and strategies.
• Work with Trade Marketing in the preparation of engagement programs and cycle plan
activities to ensure brand strategies and objectives are effectively executed and evaluated
at field level.
• Promote brand understanding, insights and commitment throughout the organization and
area markets.
• Employ consumer dialogue principles as the key route to the consumer.
• Differentiate marketing activities according to consumers’ disposition towards the
brands.
• Promote fact-based decision making through data-analysis, reporting and providing
sound recommendations.
• Apply best practice in brand management to optimize efficiency and effectiveness.
• Report and analyses brand performance in a clear, concise manner with focus on required
actions.
• Analyze market research data to understand brand issues and market opportunities.
• Monitor the implementation and results of operational brand plans and recommend
changes to brand programs.
• Monitor and report brand expenditure to ensure it does not exceed budget defined in
operational brand plan.
• Monitor external agencies to ensure brand programs are performed with required quality
and agreed cost & timescales.
Essential requirements:

• Ability to develop relevant and effective in-store communication and promotions and
manage third party suppliers to positively influence consumer buying behaviour
• Creative thinking & Strong analytic skill
• Fast learner
• Good management and interpersonal skills
• Capable to manage stakeholders from different end markets
• Ability to make things happen (pro-active, dynamic, flexible, pragmatic)
• Ability to deal with both internal and external stakeholders
• Commercial approach to all activities
• Presentation skills
• Strong decision-making ability
• Fluent English (oral and written)
• Computer proficiency (Word, Excel, Power-Point)