Entrepreneurial

Mindset
“Motivate, recognize and direct your creativity, sell
it, and prepare for the competition”
 “Orang gila” “Orang nekat”

Entrepeneur
French. Entreprendre (n) – “Risk taker”
“Innovator or inventor who can see opportunities and have creative ideas in form of business.”

“Bosen idup” “Berani mati”

 Richard Cantillon

Steve Jobs

Every bloody living person that create a company (or theory, in nod to
Richard Cantillon,) nurture it and develop it into ‘something’ that we all
know now
Off-the-record slide

It is wrong to think that entrepreneurship is different

from corporate.

Many corporations and big companies are started with a

person, with an idea, with a goal.
Entrepreneurial mindset
Mindset is entity from belief that we have, the criteria are
expectations, attitudes, habits, decisions, and opinions that we
spend in looking at ourselves, others or life... Blah blah blah.

In short, mindset is your faith. Your

belief.
Entrepreneur
A person who is “moving forward” to the
courage, persistence, optimism, perseverance,
and hard-working so their business can grow.
“Around here, however, we don’t look backwards for very long. We
keep moving forward, opening up new doors and doing new things…
And curiosity keeps leading us down new paths.”

–Walt Disney
What makes entrepreneur, entrepreneur?

Knowing and understanding opportunity. Resourceful.

Creative. Visionary. Independent thinking. Hard working.
Optimism. Innovator. Risk taker. A Leader.

Opportunity and “make it happen”

-- Entrepreneur of The Year Magazine
Don’t wait for opportunity. Create it!
Action oriented. Think simple. Always searching for new
opportunity. Chasing opportunity with high discipline. Only
taking the best opportunity. Focus on executions. Energy
focus on running a business.

-- McGraith & McMillan

 Social
Intrapreneur Entrepreneur
Entrepreneur

You are working for You are the business You have your own
somebody else, but you owner. Period. business and you use it
have initiative to start for good cause. In
something new. short, you are everyday
superhero.
Entrepeneurship in millennium Web 2.0 era

Creative, innovative, and able to arise facing

challenges of e-commerce

Development strategy on the Internet

3-P Growth Model by Ernst & Young

Presence. You HAVE TO BE THERE.

People should be able to see you.
People should know you.
Penetration. Your knowledge in the
Internet world (social media) is crucial.
Profitability. How did you get the
money?
Off-the-record slide

“The road to wisdom, my friend, is filled with thorns and rocks.”

Why some online business failed?

Pets.com
Started: 1998. Dead: 2000.
A high profile marketing campaign gave it a widely recognized public presence,
including an appearance in the 1999 Macy's Thanksgiving Day Parade and an
advertisement in the 2000 Super Bowl. Its popular sock puppet advertising
spokespersonality was interviewed by People magazine and appeared on Good
Morning America.

Although sales rose dramatically due to the attention, the company was weak on
fundamentals and actually lost money on most of its sales. Its high public profile
during its brief existence made it one of the more noteworthy failures of the dot-
com bubble of the early 2000s. US$300 million of investment capital vanished
with the company's failure. The company was headquartered
in Emeryville, California, U.S.

-- http://en.wikipedia.org/wiki/Pets.com
Risks of being entrepreneur
Financial risk with the entrepreneur's advantage to motivate the desire to
increase wealth

Be smart and aware with your financial situation. Now you can get credits and
loans from banks and financial institutions. Keep your papers updated and ready.
Do NOT mix up your personal allowance with your business’ money.

Career risks - loss of employment security

Ready or not, you have to be ready. The question now is, “are you ready to get out
from your comfort zone?”
Risks of being entrepreneur
Risk of social life and family environment - the competition between work
and family commitments

BULLSHITS. Entrepreneur or not, you will always have to balance your personal life
and your professional life.

Psychological risk - the psychological impact of failure on the

entrepreneur's welfare

Always, always aware with situation. Be alert. You can pray to God, have somebody
you can trust and “keep moving forward”
 The Entrepreneur’s Ego
Arrogance

Distrust

Major desire to succeed

Optimistic attitude is not realistic

 What makes you a real businessperson or a stupid
dumb-head?

Speculative business Real Business

Wealth = Money Wealth = Well Being

Illusionary wealth, magic. (life can achieve through
speculation)
The assets continue to increase value, the appearance of
excessive (over valued asset, handsome performance)
The rich getting richer, the poor getting poorer
"Do not work for money, make money work for you."
Working today for this day.
Wall Street traditions
Intrinsic wealth (artistic life, spiritual, intelligence,
intellectual)
Long-term economic contribution to human and nature /
habitat
Keeping mutual maintain. (Reduce dependence on
money.) Giving priority values.
The wealth gained from hard work, innovation,
competition
No illusions, Work hard, live frugally, enjoying his time.
"Work now, enjoy old age, and reserving for future
generations.

Sources: Kasali, R. (2009) “Keluar dari krisis: Membangun Kekuatan Baru Melalui Core Believe dan Tata Nilai.” Depok:
Inaugural speech profesor UI
Off-the-record slide

Business Plan
Quite contrary with general
assumption about business
plan, there are success stories in
entrepreneurship coming up from
“just do it”-attitude with no initial
business plan.

The point in this part is:

Understand your market. Be clear

with your objectives.

Most of the times, business plans are

only fancy texts and numbers on
papers. It’s all come back to you.
“Make it happen.”
The importance of business plan
(because sooner or later you will need it anyway)

Business plan created to be the path for new or existing business to gain
profit.

Business plan also a document required by lenders or investors, if you

need external funding.

The main reason to write a business plan is for guidance to run business
Business plan =
5W1H + How many? + Is it unique? +
What’s the benefit? + Outcome +
Vision + Mission + Goal
Interesting stuffs…
Twitter: @mrshananto (for your financial welfare)
Articles: ‘Free!’ by Chris Anderson
Blog: sethgodin.typepad.com
Movie: Walt Disney ‘Meet the Robinsons’