Designation: Digital Marketing Manager

Grade: Manager/Senior Manager

Location: Gurgaon
Campus: Tier 1 only
Educational Qualification: Masters in Digital Marketing /MBA/Marketing
Graduation in Technology / IT / CS
Key Skills: Digital Marketing specialists across industries - Fintech, BFSI, Retail. Marketing,
Online Marketing, Digital Marketing, Demonstrable experience in SEM / SEO implementation,
Social Media, Website Management
Work Experience: 3-10 years

Key responsibilites:

 Online Brand Content Management & Marketing Resource Management

 Advertising, Promotions, Programmatic ads
 Deep understanding of SEO, Google Adwords, Google Analytics, Website Management, etc.
 The position will manage all aspects of current and future digital marketing strategies like
SEO, SEM, Display, Social, Affiliates, Content, email marketing with a clear focus on
maximizing online visibility with increased traffic and conversions
 Undertstanding of Website UI, UX, creating effective journeys
 Coordinating marketing campaigns to attract more leads and ultimate conversions -
Overseeing the company's online marketing budget
 Planning and implementing promotional campaigns across channels
 Website management (SEO, Hyperlocal search, SEM, Google Listings, customer journeys,
etc.) and optimization
 Stay up-to-date with digital technologies developments.
 Experience implementing and optimizing Google Adwords campaigns.- Excellent knowledge
of web analytics tools, online marketing tools and practices
 Excellent verbal and written communication skills
 Automation & integration of processes, customer journeys, etc.
 Detailed analysis and reporting of monthly performance, way forward, benchmarking for all
channels