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Question: THE CRIMSON PRESS CURRICULUM CENTER ...
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Price per item $10 $80 $100 By providing your phone number, you agree to receive a one-time
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Total revenue $8,000 $16,000 $50,000 $74,000
Assignment
�� What is breakeven for the year? What concerns, if any, do you have about this breakeven �gure?
�� Given that its preliminary budget shows a sizable loss, EDI must consider ways to eliminate this loss. What
budgetary options should management consider?
�� EDI thinks it can increase the sales of its products by advertising in local newspapers, and has decided to
spend $1,000 on advertising. To get the most out of its advertising dollar, it has decided to concentrate on
one product only. Given �nancial concerns only, please discuss how it should decide which product to
emphasize?
�� One of the managers of EDI has suggested that, since the company loses so much on shower nozzles, it
should discontinue selling them. What advice would you give EDI about this decision?
Expert Answer
1 of 3 6/15/2021, 12:01 AM
THE CRIMSON PRESS CURRICULUM CENTER THE CRIMSON GR... https://www.chegg.com/homework-help/questions-and-answers/crimson-...
here �xed cost is allocated on the basis of units or number of items. which is wrong since total revenue or
variable cost ( purchase cost ) represents correct way to distribute �xed expenses. eventhough shower
nozzles has the most number of units , the revenue generated from it is the least. therefore it is not
advisable to allocate �xed overheads o the basis of number units. Therefore the breakeven for different
items doesnot represent correct values thereby arriving at a wrong conclusion.
inorder to cut losses, the company have to avoid products with highest loss and have to reduce �xed costs.
Inorder to choose which product to sell and which to discontinue, we have to look on Contribution per
product not on pro�t or loss. Items with highest contribution margin should be continued while items with
lowest contribution margin should be discontinued. Detailed workings is given below
After changing the allocation of �xed cost, the product with least loss , highest contribution margin and
with lowest �xed cost is shower nozzles. therefore opinion of manager is not correct. EDI should continue
selling shower nozzles while discontinuing other two products.
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2 of 3 6/15/2021, 12:01 AM
THE CRIMSON PRESS CURRICULUM CENTER THE CRIMSON GR... https://www.chegg.com/homework-help/questions-and-answers/crimson-...
3 of 3 6/15/2021, 12:01 AM