SYNOPSIS

“M-Commerce”

Sant Gadge Baba Amravati University, Amravati

Vidya Bharati Mahavidyalaya Department of Research

and PG Studies in Science & Management, Amravati

DELIVERED BY :
Ankush R. Gajghate

MCA-II (IV –Semester)

 SYNOPSIS

Topic : M-Commerce
INTRODUCTION:
 Ability to conduct commerce using a mobile device,
 Mobile devices like mobile phones, personal digital assistants (PDAs)
and other devices with a wireless connection.
 Quite different from traditional of E-commerce.
AIM:
The objective is to increase your e-commerce store value over time. Usually
people focus a lot on getting customers. ... But you will see super slow growth if
you focus on one-time customers. So your objective is maintain customers and
keep them happy.

OBJECTIVE:

 To understanding the basic of M-commerce

 Benefit of M-commerce with small business

 Know about technology that based on M-commerce

 How to apply technology of M-commerce for business

 Know about advantage and disadvantage of M-commerce

APPLICATION :

The general m-commerce applications are:

1. Mobile ticketing

2. Mobile vouchers, coupons and loyalty cards

3. Content purchase and delivery

4. Location-based services

5. Information services

6. Mobile Banking

SCOPE:

Electronic Commerce is more than just buying and selling products online. It
also includes the entire online process of developing, marketing, selling,
delivering, servicing and paying for products and services. ... So the scope of
ecommerce is getting high.

Advantages :
M-commerce has several major advantages over its fixed counterparts because
of its specific inbuilt characteristics such as ubiquity, personalization,
flexibility, and distribution, mobile commerce promises exceptional business
market potential, greater efficiency and higher fruitfulness. the advantage of m-
commerce is:

1- providing wider reach.

2- reducing transaction cost

3- streamline business processes.

4- competitive pricing.

5- reducing time to order.

TECHNOLOGY:

 This area is all about those that are related to the uprising
developments on the uses of technology. There are 2 types of
changes in technological uses in general: developments in the
uses of IT, and, developments in IT in specific industry or
market
 In modern days, we have an extension in the PEST analysis
which has added two more factors to take effect in the business.
These are Legal(L) factors and the Environmental(E) factors,
which for instance, stands to be the PESTLE Analysis.

METHODOLOGY:

Models For Mobile Payment

• Premium SMS based transactional payments

• Direct Mobile Billing
 • Mobile web payments (WAP)
• Contactless NFC (Near Field Communication)

OBSERVATION:

PROBABLE OUTPUT :

M-commerce may not explode in the next few years, but it is likely to continue
growing steadily as more advanced wireless handheld accessories become
available, more applications are released to facilitate “anywhere shopping,” and
retailers get on board with the technology. The biggest challenges we will see
with m-commerce over the next few years will be a continuation of the
struggles that retailers have faced thus far: user experience barriers, security
concerns, and negative perceptions about the value of mcommerce investment.

CONCLUSION:

The core of m-commerce is the use of a terminal (telephone, PDA, PC device)

and public mobile network to access information and conduct transactions that
result in the transfer of value in exchange for information, services or goods.
Mobile Commerce refers to any transaction with monetary value that is
conducted via a mobile telecommunications network

References :

 www.wikipedia.org

 www.google.com

 www.e-commerce.com