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  • Case & Readings - Product & Brand Management

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    Konark Aircon
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    The document outlines the course details for a Product and Brand Management course. It lists 3 case studies that will be covered: Chase Sapphire: Creating a Millennial Cult Brand, Birth of the Swatch, and Lenovo: Building a Global Brand. It also provides reading materials for the course, listing 4 readings with their title, author, publisher, code, and link to the case study. The readings are from Harvard Business School and will provide further context and discussion for the 3 case studies.

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    The document outlines the course details for a Product and Brand Management course. It lists 3 case studies that will be covered: Chase Sapphire: Creating a Millennial Cult Brand, Birth of the Swatch, and Lenovo: Building a Global Brand. It also provides reading materials for the course, listing 4 readings with their title, author, publisher, code, and link to the case study. The readings are from Harvard Business School and will provide further context and discussion for the 3 case studies.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    24 views3 pages

    Case & Readings - Product & Brand Management

    Uploaded by

    Konark Aircon
    The document outlines the course details for a Product and Brand Management course. It lists 3 case studies that will be covered: Chase Sapphire: Creating a Millennial Cult Brand, Birth of the Swatch, and Lenovo: Building a Global Brand. It also provides reading materials for the course, listing 4 readings with their title, author, publisher, code, and link to the case study. The readings are from Harvard Business School and will provide further context and discussion for the 3 case studies.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    S.No.

    Course Case Title

    Chase Sapphire: Creating a Millennial Cult


    1
    Brand

    2 Birth of the Swatch


    COURSE NAME: Product and
    Brand Management COURSE
    CODE: MK-618
    Prof. Rohit Vishal Kumar

    3 Lenovo: Building a Global Brand

    Reading Material

    S. No. Title Link

    1 PBM-READ-1 Pls. find Reading Material in O drive> Course


    Material> Concerned Faculty folder

    2 PBM-READ-2 Pls. find Reading Material in O drive> Course


    Material> Concerned Faculty folder

    3 PBM-READ-3 Pls. find Reading Material in O drive> Course


    Material> Concerned Faculty folder

    4 PBM-READ-4 Pls. find Reading Material in O drive> Course


    Material> Concerned Faculty folder
    Author/s Publisher Code

    Shelle Santana, Jill
    HBS 518024-PDF-ENG
    Avery, Christine Snively

    Youngme Moon HBS 504096-PDF-ENG

    John A. Quelch HBS 507014-PDF-ENG


    Link of Case

    https://hbsp.harvard.edu/tu/8f01a7e4

    https://hbsp.harvard.edu/tu/9f495140

    https://hbsp.harvard.edu/tu/c5167fe6 https://hbsp.harvard.edu/tu/0c257a6c https://hbsp.harvard.edu/tu/5993b3cd http

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