BBIT 414: DATA MINING AND WAREHOUSING

ASSIGNMENT TWO

DATE: MARCH 2020 10 MARKS

Define the term Data visualization (2marks)
Data visualization is the graphical representation of information and data. By using visual
elements like charts, graphs, and maps, data visualization tools provide an accessible way to see
and understand trends, outliers, and patterns in data.

Discuss four application areas of Data Visualization in today’s world

Data visualization such as:

Bar charts – are used in comparison of values such as performance for several persons or
businesses in a single time period. For a single variable measured over time a line chart is
preferable.

Histogram – are used in determining frequency of annual stock market percentage returns within
particular ranges (bins) such as 0-10%, 11-20%, etc.

Scatter plot – are used in determining the relationship (e.g., correlation) between unemployment
(x) and inflation (y) for multiple time periods.

Network analysis – are used in determining the most influential nodes in the network (e.g. A
company wants to target a small group of people on Twitter for a marketing campaign).