BAKING AN “ASM CAKE”

by Dr Ben
! Adkins

DR BENJAMIN ADKINS
 FIRST THINGS FIRST…
Can We Make Each other a Promise?

I’m going to show you some stuff that no one gets to

see… all of it completely legal… but some of it a little
bit sneaky…

Can you promise me you won’t share any of this stuff

outside of this room with any of those… other asm
BAKING AN “ASM CAKE”
folks? :)
 FIRST THINGS FIRST…
Can We Make Each other a Promise?

I’m going to show you some stuff that no one gets to

see… all of it completely legal… but some of it a little
bit sneaky…

Can you promise me you won’t share any of this stuff

outside of this room with any of those… other asm
BAKING AN “ASM CAKE”
folks? :) Raise your Hand if YOU PROMISE….
WHAT WE’RE GOING TO BE
COOKING TODAY:
A Facebook Powered Sales Machine that won’t put
your Amazon Ranking at risk and will:

-Sell your item.

-Build your list

BAKING AN “ASM CAKE”
-Sell even if they don’t buy the first time.
 INGREDIENTS:
• 2  Special  Webpages  (Leadpages)  
• 1  Facebook  Ad  (I’ll  give  you  the  template)  
• 1  RetargeBng  Ad  (I’ll  give  you  the  template)  
• The  ASM  Ranker  Tool  
• 2  Special  SoFwares  (Leadlock  and  Timerlay.)  
• 1  Autoresponder  
• Your  Wicked  Cool  Item  on  Amazon.   BAKING AN “ASM CAKE”
!
 WARNING:
• You  can  kill  it  by  doing  20%  of  what  I’m  showing  you  
today.  Once  one  piece  works,  you  start  adding  on  
layers  to  this  and  each  new  layer  adds  on  new  level  of  
power  to  this  “cake  that  we’re  baking”.  
!

• Also  Note…  We  typically  run  these  in  4  day  stretches.  

!

BAKING AN “ASM CAKE”

 HOW WE COOK THIS UP
(What We’re Covering Today)

•Step  1:  Facebook  Ads  to  Amazon  Items  

•Step  2:  IntegraBng  the  Ranker  tool  
•Step  3:  RetargeBng  like  a  pro.  
•Step  4:  Build  the  List  and  Actually  Use  it.  
!

BAKING AN “ASM CAKE”

 AN OVERVIEW
Intro'Facebook'Ad' OpBn'Retarget'

24"Hour"" The'' Retarget'Ad'

“Are'You'Sure”' 3"Hours"Le*"
Timer" Ben'Cummins''
Page' Timer"
Page'

Leadlock'
ASM''
ASM'' RANKER''
Ranker' LINK'
Link' BAKING AN “ASM CAKE”

Amazon'Sales'Page'
STEP 1: FB ADS TO AMAZON ITEMS
It’s All About Targeting and Tweaking…
• What  Do  They  Watch?  
• What  do  They  Read?  
• Who  are  their  Heroes?  
• Who  do  they  want  to  be???  WHY?  
BAKING AN “ASM CAKE”
STEP 1: FB ADS TO AMAZON ITEMS
Let’s Say we want to sell a Peeler… What would we target?

BAKING AN “ASM CAKE”

STEP 1: FB ADS TO AMAZON ITEMS
Sample Ad Graphic….

BAKING AN “ASM CAKE”

 STEP 1: FB ADS TO AMAZON ITEMS

Our Very Own

Deal Site…

A Sample Ad…

BAKING AN “ASM CAKE”

SO WHERE DOES THE AD GO?
STEP 2: INTEGRATING THE RANKER TOOL
The Page that I’m Sending to….

24 Hours on the Timer

(remember this)

BAKING AN “ASM CAKE”

STEP 2: INTEGRATING THE RANKER TOOL
The Flow…

Get the
OPTIN
(RANKER LINK)

BAKING AN “ASM CAKE”

 NOW… JUST DOING THIS

THE RIGHT WAY IS GOING TO

GET YOU SALES AND

INCREASE RANK.
Now Let’s Ad Retargeting…
STEP 2: INTEGRATING THE RANKER TOOL
Ranker Link to Retargeting Cookie Drop…

Ranker Link toLeadlock Link

BAKING AN “ASM CAKE”

Amazon Link into Ranker Tool

STEP 2: INTEGRATING THE RANKER TOOL
Pop Your Leadlock Link in as thank you page…

BAKING AN “ASM CAKE”

 AT THIS POINT…

WE START BUILDING A TARGETED
FACEBOOK CUSTOM AUDIENCE.

(RETARGETING READY)
BAKING AN “ASM CAKE”
 STEP 3: RETARGETING LIKE A PRO.
The Diamond for Retargeting Ads…
Time%Based%Scarcity%

The
Trust%Builder% Retargeting Ad Private%Discount%
(super%sneaky)%
Diamond

BAKING AN “ASM CAKE”

Availability%Based%Scarcity%
STEP 3: RETARGETING LIKE A PRO.
Retargeting Ad Example…

BAKING AN “ASM CAKE”

STEP 3: RETARGETING LIKE A PRO.
That ad Leads to This Page….

This Page has much

less time to buy

BAKING AN “ASM CAKE”

STEP 3: RETARGETING LIKE A PRO.
The Flow…

Push the
Button…
Go to Page.
(no optin)
(RANKER LINK)

BAKING AN “ASM CAKE”

STEP 4: WHAT TO DO WITH YOUR EMAILS
The Flow…
3 EMAILS

1st: Send them to the 3 Hour Page the Next

Day.



2nd: Day 3 of you Sale: Extra Stock Email

(3 Hour Page)

!

3rd: 1Day after 2nd email… Deal Closing…

BAKING AN “ASM CAKE”
(3 Hour Page)
QUESTIONS?
BAKING AN “ASM CAKE”