M1 MM Arpit Chaudhary (J204)

Ans 1:
Saffola enjoys a strong recall value from both, its potential as well as
loyal customers who uphold their faith in this brand due to the fear
marketing concepts it instils in the marketing campaigns for a long
time now.

Saffola targets the consumers by marketing the health factor of their

product. As there has been a increase heart risk diseases in the
country. Saffola places their edible oil product as the oil that will
keep their heart healthy. They want their customers to lead a healty
and a long life. These are key marketing strategies that have helped
the brand maintain its strong brand connect among the audiences.
The brand started with oil products and soon became a versatile,
trusted platform built around the leading edible oil products of
today.

Ans 2:
A value proposition is a promise of value to be delivered,
communicated, and acknowledged. It is also a belief from the
customer about how value will be delivered, experienced and
acquired. A value proposition can apply to an entire organization, or
parts thereof, or customer accounts, or products or services.

When a customer buys Saffola oil, they get the following benefits:

1) A healthy alternative to incumbent products

2) A product designed specifically to combat cardiovascular disease
and,

3) A product that prevents the customer and their loved ones form
reaching a state of risk of such diseases