https://www.henkel-adhesives.

com/vn/en/insights/all-insights/events-webinars/footwear-adhesive-
application-center-opening-by-henkel-vietnam.html

1.Above is the link of an adhesive in Vietnam market which can be one of the use cases for pidilite in
india

https://www.prnewswire.com/news-releases/krazy-glue-challenges-the-worlds-strongest-man-to-a-
competition-of-strength-300753888.html

1. Above is an example of brand communication.

Adhesive Recycling programme – New addition to the existing product of feviquick because of which
we can raise the price of feviquick (more than Rs.5)

https://www.henkel-adhesives.com/us/en/insights/loctite-adhesive-recycling-program.html

Spray Adhesives

https://www.3m.com/3M/en_US/bonding-and-assembly-us/spray-adhesives/

African Market – Use cases that can be introduced in india

https://www.adhesiveplatform.com/mattress-adhesive-south-africa/

About pidilite products in past: -

Simple products for simple people

Spreading happiness

Product that makes life better

Something that will stay with you for life

Products are made for mostly rural and middle-class people e.g., 5Rs. Feviquick