PLACE:

GEOGRAPHICAL DISTRIBTION- Will be available through out india. Mainly in metropolitan cities like
delhi and Mumbai and urban cites such as Chennai Kolkata etc. product can be exported from one
city to another. Aim is to mainly target cities with population who have a rough use of shoes

CHANNEL OF DISTRIBUTION- Tie up with retail sellers as well as wholesalers. Depending on the
response of customers we shall make the product available online where mode of payment would
be cod as well as online payment.

POSITIONING:

TAGLINE- DESIGNED TO MOVE YOU/ HEALTHY SHOES. NATURALLY BEAUTIFUL