Professional Documents
Culture Documents
Q2- What was ‘Engineering of Consent’? How was it sought using psychoanalysis?
Edward Bernays was popularly known as “the father of public relations” and Engineering of
Consent was his brainchild. This idea was motivated by Freud’s understanding of human
beings. According to Freud, human beings are irrational beings and have unconscious evil
desires and irrational thoughts hidden under the surface of the conscious. He viewed
psychoanalysis as a royal road to the unconscious which allows the access to suppressed
desires and primitive irrational thoughts. Freud used psychoanalysis as a way to allow people
to understand themselves better by giving them the access to their unconscious and thereby
treat mental illnesses.
Edward Bernays used the same technique in a different manner. Edward was of the opinion
that one can tap the deep hidden desires and use it to one’s own advantage. According to him,
people did not have a reliable judgment and therefore could be easily manipulated. This
planned process of influencing the public opinion to gain public support to ideas and
programs is called the Engineering of Consent. It mainly functions by tapping into the
irrational forces that drive human behaviour and the same can lead to successful manipulation
of the masses without them even realizing it.
This concept was also used by Edward during cold war to ensure support for democratic form
of government over communism and it had a huge impact on international relations.
During the cold war, the international political scenario was divided into two power groups,
America and USSR were the two main superpowers of that time.
When the world's first atomic bomb was successfully tested by the Soviet Union, the internati
onal atmosphere increased multifold and fear of communism among Americans increased.
Edward believed that instead of decreasing the fear of communism within the American
population, they must focus upon increasing the quantum of this fear. To contain the spread
of communism, the fear of communism within the Americans was an important tool that
Edward used in a very clever manner. Sadly, Gautemala, a small country in Central America
paid a huge price.
The American United Fruit Company owned most of the land in Gautemala and there was a
huge economic disparity due to the same. To effectively deal with this, the democratic
government of Gautemala declared land reforms in the year 1944. The Fruit Company turned
to Edward for help. Edward decided to give this a communism spin. The Guatemala
government was presented as the supporter of communism and therefore a threat to the
America. The American Journalists were sent to Guatemala and during the visit, anti-
American protests were staged by the Edward. All of this was done in order to gain the
support of the Americans to overthrow the government of Gautemala. The CIA then sent
planes and dropped bomb in Guetamala and the head of the state finally fled the country.
Therefore, the rightfully elected government was successfully over-thrown due to the
intervention of Americans.
While the American public saw this as a civil war for liberation of Gautemala with the
support of the freedom fighters of democracy (i.e. Americans), in reality the whole situation
was a live example of Engineering of Consent in practice.
Q3. What condition of the Burlingham family did Anna Freud treat? What principles of
psychoanalysis did she apply?
Sigmund Freud in his works has mentioned extensively that all human beings have internal
forces, and believed that Psychoanalysis would help people understand their unconscious
strives.
Anna Freud daughter of Sigmund Freud believed in this ideology. She wanted to prove that
individuals can be changed and can take control of their inner feelings. To prove the same,
Anna took into account the lives of Burlingham family. Dorothy Burlingham had fled a failed
marriage in the 1920s and had brought her children to Anna Freud in Vienna. Dorothy
Burlingham was an American millionaire and a close friend of Anna Freud. Her children
were majorly suffering from Anxiety and Aggression.
Anna Freud applied the principles she believed on the children. She was of the view that by
simply changing the environment around them she could change the inner drives of these
children. She thought that since the children didn’t have independent thoughts of their own,
she could change their environment by controlling their school, etc. to influence their external
world. Along with psychotherapy, the children were encouraged to adapt to a good social and
family environment, she was convinced that the conscious part of the mind (ego) would be
able to control the unconscious.
This particular technique of Anna Freud had a lot of drawbacks and the major one was that it
did not recognize homosexuality or anything that did not all under the societal definition of
normal. For instance, she had the fear that one of the children would be homosexual which
was then unacceptable to the society, a lot of efforts were made to prevent the homosexuality
of that child. This entire process was a success, and the children went back to America to live
a ‘good’ life. But soon one of the children slipped into alcoholism and eventually died of
excessive drinking. The second on later committed suicide.
This method was eventually used on the entire America population. Anna Freud believed if
children strictly followed the rules of accepted social conduct then as they grew up the
conscious part of their mind, what was called the ego, would be greatly strengthened in its
struggle to control the unconscious. She was of the view that psychoanalytic thinking could
make for the betterment of society. Because you could change the way the mind functioned;
and you could take the ways in which people did hurtful things to themselves and others and
alter them by enlarging their understanding. And this was the vision psychoanalysis brought.
That you could really change people. And you could change them almost in limitless ways.
Q4. What defense mechanisms did you see in this episode? Mention at least 3.
Defense mechanisms are the psychological strategies that are unconsciously used to protect a
person from anxiety from unacceptable thoughts and feelings. The defense mechanisms that I
saw in the episode are: -
Repression
Repression is the process of blocking impulse from the conscious expression. It is basically
an unconscious mechanism that prevents some intolerable psychological material from
entering into the conscious. It is a consciousness lowering process. Looking at the
documentary we see that while repression is a term that is frequently used in psychoanalysis
it is considered to be a loaded and controversial topic. Ana Freud had an idea that she could
change and teach individuals how they could control their emotions and inner drives. Ana
Freud through her experiment on Burlingham kids was of the idea that, if they would adapt to
a good family and the right kind social environment, in that case the ego would be
strengthened and could control the unconscious mind.
But the main issue here is that it is always the psychoanalyst that decides what is the right
environment for the individuals and anything contrary to that was considered to be abnormal.
In the documentary too, there are a number of critics who have questioned the very validity
of this method. Repression is often seen as a way through which the reality of an individual
gets distorted which may then lead to neurosis and dysfunction. It was seen that both the
Burlingham Kids suffered several breakdowns. One of them died of heavy drinking and the
other committed suicide.
This method was also used for advertisements and businesses to create model consumers by
Ernest Dichter. He was of the view that real reasons for buying products was rooted in the
unconscious desires and feelings. An example the same was the Betty Crocker cake mix. He
realised that the housewives felt unconscious guilt from the new image of convenience. He
understood that the barrier to the consumption of the product was the housewives feeling
guilty.
Suppression
Suppression shares similarities with the defense mechanism of repression, but in the latter,
distressing mental contents do not become easily accessible to consciousness, as individuals
more or less involuntarily make efforts for that not to happen, whereas suppression occurs
when a person consciously tries to force these feelings out of awareness.
The Menninger brothers Karl and Will believed that it was possible to apply Ana Freuds idea
on a large scale, and the physiatrists were told to teach the people how to control their
unconscious drives. They were convinced that they could really change people in almost
limitless ways. They were convinced that the road to happiness was in adapting the external
world. They never questioned the reality.
Denial
Freud was of the idea that denial can basically help to ward off pain by ignoring or
disavowing the very existence of it. It means individuals refuse to acknowledge the existence
of problematic reality at hand. In the context of the documentary, where individuals are
supressing their thoughts, they are simultaneously denying the reality.
An example of the same is that Marlyn Monroe was suffering from despair. Her therapist
followed Ana Freuds theory, and believed that a normal family life could solve her despair.
She was taught to confirm what society thought was the ordinary way of life and thereafter
consciously supressed and consequently denied her despair. Eventually she took her own life.