Answer Sheet: Module 3

Course Subject: MM101 (Marketing Management 101)

Name: Ayessa Collette D. Jesalva Course & Block: 2BSBA-MM1

Schedule: Week 1 – Aug.16-20, 2021 Contact Number: 09176312016

Answers:

FOR TRIVIAS

1. The Twitter logo is named after a basketball legend--the sporting idol named Larry T.
Bird. The animal species that was featured in the very first Instagram post was a dog!
2. The one and only, Steve Jobs.
3. It was none other than Simon Sinek.

PRETEST (True / False)

1. True
2. False
3. True
4. False
5. False
1
ACTIVITY 1:

Answers for Activity Questions:

(1) How to build customer satisfaction? Discuss briefly

Building customer satisfaction can be through different ways and tactics. Some of
which is by collecting customer feedbacks and testimonial via surveys then
turning the results and evaluation of customer feedbacks into then continuously
improve product or service while following up with customers. Also, the highlight
of customer satisfaction is consistency of the brand or of the company. There
should be an excellent communication and engagement.
(2) Explain the acronym AIDAS theory.
The AIDAS theory is commonly used in the effectiveness of advertisements or
promotions, its acronym stands for Attention, Interest, Desire, Action and
Satisfaction. First, is the Attention, there should be a well-thought of design to
attract and gain attention from target markets then an ad should spark interest
enough to divert the mere interest to a deeper desire and finally there should be
an added feature in the ad or promotion that calls for an immediate action from
the target market or consumers to generate sales and leads.
(3) What is the concept of Buyer-Marketing-dyads?
Answer Sheet: Module 3
Course Subject: MM101 (Marketing Management 101)

First of all, before we proceed the concept of buyer-marketing-dyads, let us

describe in the words of sociologists the term: “dyad”. A Dyad constitutes two
and describes a situation in which two people interact. Thus, we can model the
concept of buyer-marketing-dyad with a marketer and the prospect, interacting
with each other. Buyer-marketing-dyad’s concept is flexible and efficient, closes
sales, and provides feedback wherein the marketer should be in control of the
situation with right use of techniques of behavioral psychology.

Hook Activity (Done watching)

Reaction paper of the suggested videos:

I was mesmerized with the central theme of the video clips which is on time for
change. The first animated video shocked me with its end plot and made me wonder
how the media who prepared it addressed their effective punch to the viewers, in which
it iconized the medieval sort of looking characters into a much more liberated view on
gender relationships.

Then for the second video clip, I was intrigued by the prominent Steve Jobs and
for the first time, I admired his way of public speaking which is full of insightful
messages about the evolving field of effective and efficient marketing.

VIDEO VIEWING: Reflection

In my overall reflection of the presented importance of marketing management

for industries based on Philip Kotler explained by Management Adda Channel, I have
grasped that marketing management indeed plays a great role as a kingpin that’s sets
the economy revolving. With the remarks explained, it is crystal clear as to how
marketing management keeps a company reputation safe by helping in business
decisions, keeping the business up-to-date, introducing new products, being a source of
new ideas and revenue and being a management that is involved in directing
development of an economy.

ANALYSIS (Making Meaning and brainstorming)

From the short reading based on Philip’s Kotler definition of marketing

management which exemplifies the idea that it is the process and programs for
accomplishing organizational goals and objectives. It can be widely known that it
involves planning, implementation and control of campaigns . Whereas there is also the
explanation of relying heavily on designing the organizations offering in terms of the
target markets needs and desires and using effective pricing, communication and
distribution to inform, motivate and service the market. In analysis, it is rightly stated that
Marketing management is concerned with the chalking out of a definite program, after
Answer Sheet: Module 3
Course Subject: MM101 (Marketing Management 101)

careful analysis and forecasting of the market situations and the ultimate execution of
these plans to achieve the objectives of the organization.

Activity

ACTION

CONCEPT PAPER ON PROMOTING PANDEMIC PRODUCT:

Everlasting Essential Flowers (A Digital Product)

Background of the Product:

Everlasting Essential Flowers (A Digital App) is the very first application in the
market that is fresh from the olfactory research. It is an application that takes a top
notch in the digital market for it is not all about seeing and hearing app but it is centered
on letting its users smell invigorating essential oil scents that remind, renew and revive
the mind and health. This relaxing scent-centered 3D virtual/augmented application is in
synch with the mission of the Essentials Brand Corp. --- ‘To bring in the mindset that
Health is real Wealth that we should not take for granted’. The application may take its
target users to a nice trip down memory lane—renewing the mind and health with good
smell right from their phones. With the vision of being the leading invigorating online spa
and wellness that produces much more affordable essential oils. The app offers a
lifetime access to various scents and flower designs with the VIP and elite badge of
users.

Everlasting Essential Flowers (A Digital App) is all about sharing and spreading
wellness globally and online the relaxing, renewing and reviving essential scents that
are best for the health of the essential consumers (the people who works day in and day
out, who hustles 24hours for running businesses essential for the economy or the
people who runs top executive positions who are constantly drained of energy with
work) especially during this time of pandemic where the online space is highly
encouraged. Everlasting Essential flowers app promotes and envisions the good
mindset towards health straight to the homes of VIP and Elite users of the Essentials
brand.

The design of Everlasting Essential Flowers (A Digital Product) had the

inspiration from the simple, classic and elegant design of dried flowers through a part of
a whole, integrated 3D virtual and augmented reality made available on all IOS and
Android elite group of target market. VIP and Elite users in the Essentials Website will
be given an application that transmits digital scent technology that emits pleasant
scents that are customizable for better health and preference of the personal user, in
Answer Sheet: Module 3
Course Subject: MM101 (Marketing Management 101)

addition with its pleasant digital appeal, the app is backed up by scientific studies on
olfactory research making it safe and proven effective.

Purpose of the Promotion:

The promotion is for the introduction of the very first digital product that transmits
scent that shall be released this pandemic to obtain the stirred mindset of having the
user’s health as the priority. Moreover, the promotion is to link the interest of the
targeted elite and essential group of users

Desired Outcomes:

Successful input, increase in website visits and global engagement.

CLOSURE: SELF-ASSESSMENT OF ONE’S READINESS TO DO PERFORMANCE

TASK

LEARNING Easy, I get it. Well, more OMG, I still need

SKILLS examples please. help…
I can ANALYZE the
Organization of
marketing function
I can DISCUSS the
concept of Marketing
Management and its
factors for mutual gain
I can DISCUSS the
Objectives of
Marketing
Management
I can ELABORATE the
concept of Advertising
and Marketing
Promotion
I can APPLY the
techniques of
advertising and
marketing promotion

POST TEST: Evaluation

QUESTIONS: Discuss briefly.

1. What are the different theories of marketing? Discuss briefly

Answer Sheet: Module 3
Course Subject: MM101 (Marketing Management 101)

Here are just some of the discussed various theories of marketing:

 AIDAS Theory of Marketing – The AIDAS theory is commonly used in the
effectiveness of advertisements or promotions, its acronym stands for
Attention, Interest, Desire, Action and Satisfaction. First, is the Attention,
there should be a well-thought of design to attract and gain attention from
target markets then an ad should spark interest enough to divert the mere
interest to a deeper desire and finally there should be an added feature in
the ad or promotion that calls for an immediate action from the target
market or consumers to generate sales and leads.
 Marketing-oriented theory – this theory emphasizes the importance of the
 marketing-persons controlling the situation, where the marketer should be
seen as a guiding aid in buyer’s purchase decision and should not come
off as a desperate move of sale.
 Buying-formula theory - emphasizes the prospect’s responses
Buying formula by E.K. Strong Jr.:
need (or problem) – solution - purchase
Need (or problem) – solution – purchase - satisfaction
2. Explain the short notes on:
a. Buyer-Marketing-dyads
The buyer-marketing dyad is flexible and efficient in which it closes sales, and
provides customer feedback.
b. Degree of difficulty in marketing
The degree of difficulty in marketing can be found and measured in service
marketing and developmental marketing where challenges and issues are
faced and solved through services-marketing-solutions and strategies
developed.
c. Buying-formula’ theory of marketing
This theory emphasizes the buyer's side of the buyer-marketing-dyad. Buyer's
needs or problems receive the major attention and the marketer’s role is to
find solution. Buying formula is a schematic representation of a group of
responses arranged in a psychological sequence
d. Behavioural-equation theory
This theory is perceivesd as a purchasing decision, a process that is viewed
as phases of learning process. The process is using Stimuli-Response Model.
There are four essentials elements required in this learning process that
explain buying behavior and purchasing decision

3. What are the difficulties in marketing? Explain briefly

Answer Sheet: Module 3
Course Subject: MM101 (Marketing Management 101)

The different difficulties of marketing can be found in service marketing and

developmental marketing where challenges and issues are faced and solved through
services-marketing-solutions and strategies developed.

Additional References Used:

https://survicate.com/customer-satisfaction/tips/

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