Summary

The summary focuses how Nestle faces the business challenges and gets through
the obstacles by their marketing system. Firstly, the biggest challenge faced by the
company is adjusting the taste, nutrition of the products in terms of what a
population needs since these factors are different in different countries. Moreover,
they also prepare the serving communities to take measures in future to distribute
the foods nutritiously and make sure of their availability for the increase’s
population. But the communities should be aware of the mistakes they made, take
them as a learning opportunity instead of being ashamed. Nestle shares their ideas,
work only when they reach near perfection and focuses on educating the customers
using the back of the Nestle products packets. They are also interested in plant-
based products innovation and wants the consumers to earn knowledge about
these. Because nestle believes that the food is not faulty, but the diet is. So,
educating people about food is important. Further advertising can be done using
the YouTube creators to share new messages since it doesn’t focus on pushing new
products rather explain initiative in a detailed manner.