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CB Presntation Sociocultural Factors
CB Presntation Sociocultural Factors
Colour can stimulate interest and enhance desire for purchasing a specific product or
service. Colour has been identified as one of most significant factors influencing consumers'
purchasing behaviour.
yellow is associated with positive emotions, happy, strong feelings.
The package of vim is yellow in colour.
Yellow is a powerful color, yellow colour helps to grab the attention of the audience.
Influence of Socio cultural factors on Color: colour psychology has a effect for the world's
different cultures. Colors evoke various emotions and beliefs, as well as positive and
negative connotations. A color may represent happiness and warmth in one culture but is
associated with betrayal and jealousy in another.
as per our Indian culture yellow signifies purity and the natural ingredients like lemon and
neem in the vim signifies the powerful medicinal properties. Lemon and neem helps in
removing bacteria . in this way colour emotion influences the buying behaviour.
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