MAHARANICLUSTERUNI

VERSI
TY
PALACEROAD,
BENGALURU-
560001

SCHOOLOFCOMMERECEANDMANAGEMENT

DETAI
LSOFLI
VEPROJECTPROGRAMMEFORTHI
RDSEMESTERM.
COM

01.NAMEOFTHESTUDENT :MALASHREE.
M

02.TI
TLEOFTHESTUDY :ANEMPI
RICALSTUDYONTHETURNOVER

OFKOMUL–KOLAR.

03.REGI
STERNUMBER :19MCM043

04.NAMEOFTHEPROJECTGUI
DE:Dr
.ESHWARAPPA.
M
M.
Com,
M Phi
l
,Ph.
D
Associ
atePr
ofessor&Facul
ty
School
ofCommer
ceandManagement
.
05.SEMESTER :THI
RDSEMESTER

06.UNI
VERSI
TY :MAHARANICLUSTERUNI
VERSI
TY

07.PERI
OD :Fr
om JUNE-
JULY2021.

SI
GNATUREOFTHEPROJECTGUI
DE SI
GNATUREOFTHESTUDENT
 SYNOPSI
SONTHEPROPOSEDLI
VEPROJECTI
N

"
ANEMPI
RICALSTUDYONTHETURNOVEROFKOMUL-KOLAR

_
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I
NTRODUCTI
ON

Dai
rysect
orpl
ays an i
mpor
tantr
olei
nIndi
a’
s soci
o-economi
c dev
elopment
,and
const
it
utes an i
mpor
tantsegmentoft
he r
uraleconomy
.Dai
ryi
ndust
ry pr
ovi
des
l
i
vel
i
hoodt
omi
l
li
onsofhomesi
nvi
l
lages,ensur
ingsuppl
yofqual
i
tymi
l
kandmi
l
k
pr
oduct
stopeopl
einbot
hur
banandr
uralar
eas.I
ndi
andai
ryi
ndust
ryhasbeengr
owi
ng
r
api
dly keepi
ng pace wi
thi
ncr
ease i
n mi
l
k consumpt
ion.Thi
s sect
oral
so pl
ays
si
gni
fi
cantr
olei
nsuppl
ement
ingf
ami
l
yincomesandgener
ati
nggai
nfulempl
oymenti
n
t
her
uralsect
or,par
ti
cul
arl
yamongt
hel
andl
essl
abor
ers,smal
landmar
ginalf
armer
s
andwomen,
besi
despr
ovi
dingnut
ri
ti
onal
foodt
omi
l
li
onsofpeopl
eatequi
tabl
epr
ice.

The'
I
ndi
anDai
ryI
ndust
ryhasmader
api
dpr
ogr
esssi
ncei
ndependence.Al
argenumber
ofmoder
n mi
l
kpl
anesand pr
oductf
act
ori
eshav
esi
ncebeenest
abl
i
shed.These
or
gani
zedai
ri
eshav
ebeensuccessf
ull
yengagedi
nther
out
inecommer
cialpr
oduct
ion
ofpast
eur
izedmi
l
kandmi
l
kpr
oduct
s.

I
ndi
aist
hewor
ld'
slar
gestmi
l
kpr
oducercer
ti
fi
edbyt
heI
nter
nat
ionalDai
ryI
ndust
ry.
Thi
sist
her
easonf
ort
her
ecogni
ti
onofI
ndi
aasadai
rygi
antbyt
heUni
tedNat
ion'
s
FoodandAgr
icul
tur
eOr
gani
zat
ion(
FAO)
".

I
ndi
ahasbecomet
hewor
ld'
sNo.1mi
l
kpr
oduci
ngcount
ry,wi
thout
puti
n1999-
2000
(
mar
ket
ingy
earendi
ngMar
ch2000)f
orecast
edat78mi
l
li
ont
ones.Theannualr
ateof
gr
owt
hinmi
l
kpr
oduct
ioni
nIndi
aisbet
ween5-
6percent
,agai
nstt
hewor
ldsat1per
cent
.Indi
a'
sannualmi
l
kpr
oduct
ionhasmor
ethant
rebl
edi
nthel
ast30y
ear
s,r
isi
ng
f
rom 21mi
l
li
ont
onesi
n1968t
oanant
ici
pat
ed80mi
l
li
ont
onesi
n2001.Thi
srapi
d
gr
owt
handmoder
nizat
ioni
slar
gel
ycr
edi
tedt
othecont
ri
but
ionofdai
rycooper
ati
ves,
undert
he Oper
ati
on Fl
ood (
OF)Pr
oject
,assi
sted bymanymul
ti
-l
ater
alagenci
es,
i
ncl
udi
ngt
heEur
opeanUni
on,t
heWor
ldBank,FAOandWFP(
Wor
ldFoodPr
ogr
am)
.In
t
heI
ndi
ancont
extofpov
ert
yandmal
nut
ri
ti
on,mi
l
khasaspeci
alr
olet
opl
ayf
ori
ts
manynut
ri
ti
onaladv
ant
agesaswel
laspr
ovi
dingsuppl
ement
aryi
ncomet
osome70
mi
l
li
onf
armer
sinov
er5,
00,
000r
emot
evi
l
lages.

I
ndi
awi
th204mi
l
li
oncowsand84mi
l
li
onbuf
fal
oeshast
hel
argestpopul
ati
onofcat
tl
e
i
nthewor
ld.Mi
l
kpr
oduct
iongi
vesempl
oymentt
o70mi
l
li
ondai
ryf
armer
s.I
nter
msof
t
otalpr
oduct
ion,
Indi
aranksf
ir
stwi
thapr
oduct
ionof78mi
l
li
ont
onsannual
l
y.Besi
des,
i
tisoneoft
hel
argestpr
oduceraswel
lasconsumerofdai
rypr
oduct
s.Duet
othei
rri
ch
nut
ri
ti
onalqual
i
ties,t
heconsumpt
ionofdai
rypr
oduct
shasbeengr
owi
ngexponent
ial
l
y
i
nthecount
ry.

Kol
ar-
Chi
kkabal
l
apur
aDi
str
ictCo-
oper
ati
veMi
l
kPr
oducer
sUni
onLt
d.,(
KOMUL)Kol
ar-
Chi
kkabal
l
apur
a Di
str
ict Co-
oper
ati
ve Mi
l
k Pr
oducer
s Uni
on Lt
d.,(
KOMUL) i
s
Kar
nat
aka'
s2ndhi
ghestMi
l
kPr
oduci
ngDi
str
ictor
gani
sat
ion.I
tisaDi
str
ictl
evelapex
bodyofmi
l
kcooper
ati
vesi
nKar
nat
aka,whi
chai
mst
opr
ovi
der
emuner
ati
ver
etur
nst
o
t
hef
armer
sbyel
i
minat
ingt
hemi
ddl
emenandal
soser
vet
hei
nter
estofconsumer
sby
pr
ovi
dingqual
i
tyMi
l
k&mi
l
kpr
oduct
s,whi
char
egoodv
aluef
ormoney
.Oncet
heDi
st.
wasnamedasLandofGol
d&Si
l
k,i
smaki
ngi
nroadsi
nQual
i
tyMi
l
kPr
oduct
ion.I
tis
KOMULf
ir
sti
nst
all
ed“Bul
kMi
l
kCool
ers&Communi
tyMi
l
kingMachi
nes"atSoci
ety
l
eveli
nthest
ateofKar
nat
akat
ogett
hequal
i
tymi
l
krequi
redf
orUHTmi
l
kpackedat
Kol
arDai
ryundert
hebr
andnameofnandi
ni"
Good-
Lif
e'.

I
nthi
ser
aofcompet
it
ivebusi
ness,t
hebusi
nessf
ir
msar
etobespeci
ali
zedi
nthe
v
ari
ousof
fer
ingsi
nthef
orm ofpr
oduct
s/ser
vices,whi
char
etobesuccessf
ull
ysol
din
t
hemar
ket
,ther
efor
ethef
ir
msneedt
obedesi
gnedt
her
eof
fer
ingswi
tht
heconsumer
per
cept
ionand expect
ati
onoft
hesoci
etywhi
chcanbestsat
isf
ythecur
rentand
pot
ent
ialconsumer
s,hencet
hest
udyf
ocusedonf
indi
ngsofi
tsbot
tl
enecksandt
o
anal
yzeweat
hert
hebusi
nessf
ir
missat
isf
yingt
heconsumerneedsar
enot
?Ar
ethe
consumer
sper
cept
iont
owar
dst
hepr
oduct
spr
ovi
dedbyKMFar
efav
orabl
e?andHow
bestt
heconsumerper
cept
ionsf
avor
abl
ybr
oughtt
otheat
tent
ionoft
hebusi
nessf
ir
m?.
Ther
efor
e,t
her
esear
chi
sbei
ngconduct
edt
oanswert
heabov
equest
ions/
probl
ems
andsuggestt
hebestpossi
blemeansofr
out
etosucceed.
OBJECTI
VESOFTHESTUDY
 •
Tost
udyont
hekomul
nandi
nipr
oduct
sandi
tsmar
ket
ingst
rat
egi
esatkol
ar.

•
Toascer
tai
ntheconsumerex
pect
ati
onr
egar
dingt
hemi
l
kandi
tspr
oduct
s.

•
Toanal
yset
hepr
ospectofopeni
ngNandi
niout
let
sinandar
oundt
heKol
art
own
pr
emi
ses.

•Toseeksuggest
ionsandopi
nionsf
rom consumer
sregar
dingt
hei
mpr
ovement
sto
bemadef
ort
hebet
tersal
eofNandi
nipr
oduct
s.
SCOPEOFTHESTUDY
Thest
udyi
sconf
inedf
orKol
ardi
str
ictt
hati
spl
acesl
i
keBangar
pet
,KGF,
Kol
arand
Mal
uronl
y.Thest
udyi
sbasedonpr
imar
yandsecondar
ydat
acol
l
ect
edf
rom t
he
r
esponsesofconsumer
s,deal
ers,
textbooksandempl
oyeesofKOMUL.
Thest
udyf
ocusesat
tent
ionmai
nlyont
heconsumerper
cept
ionandexpect
ati
onswi
th
r
egar
dst
otheNandi
nimi
l
kandi
tspr
oduct
spr
oducedbyKol
arMi
l
kUni
onLi
mit
ed
REVI
EW OFLI
TERATURE
D.S.Thakur
’s,
(1975)
Anal
ysi
sonpr
ogr
essofmi
l
ksoci
eti
es,
mil
kuni
onsandt
hei
mpactofmi
l
kco-
oper
ati
ves
ont
heeconomi
ccondi
ti
onsofr
uralpeopl
eincl
udi
ngt
heweakersect
ionsi
ntheGuj
arat
wasr
emar
kabl
eint
ermsofi
ncr
easi
ngnumberofmi
l
ksoci
eti
es;t
otalmember
shi
p,
shar
e30capi
tal
,reser
vef
und,netpr
ofi
t,mi
l
kcol
l
ect
edandt
ransact
ionswer
emade
si
ncet
hei
rincept
ion.
Resear
cheral
so i
ndi
cat
ed t
he i
mpactoft
echni
cali
nput
s di
sbur
sed by mi
l
k co-
oper
ati
ves on pr
oduct
ion and mar
ket
ed sur
plus ofmi
l
k,adopt
ion ofi
mpr
oved
agr
icul
tur
ali
nput
sandt
heannuali
ncomeoft
hemi
l
kpr
oducer
s.Mi
l
kpr
oduct
ionper
ani
malandmar
ket
edsur
plusi
sal
i
ttl
ehi
gheri
ntheexper
iment
alv
il
lagest
hani
nthe
cont
rolv
il
lages.I
nexper
iment
alv
il
lages,
theuseofi
mpr
ovedagr
icul
tur
ali
nputandt
otal
i
ncomesar
efoundt
obehi
gher
.Themar
ket
edsur
plusofmi
l
kishi
gheri
nthecaseof
t
heweakersect
ionscompar
edt
othemedi
um andl
argef
armer
singener
alseemst
obe
t
ooobv
iousaconcl
usi
on.

Si
ngh,
K.andDas.V.M.(
1980)
Theyconduct
edast
udyoni
mpactofoper
ati
onalf
loodatt
hev
il
lagel
evelandf
ound
t
hatt
hepr
opor
ti
onofani
mal
sinmi
l
ktot
otalmi
l
kani
mal
swashi
gheri
ntheco-
oper
ati
vev
il
lagest
hani
nthecont
rolv
il
lages.Theav
eragehousehol
dincomef
rom al
l
sour
ceswassubst
ant
ial
l
yhi
gheri
ntheco-
oper
ati
vev
il
lagest
hannon-
oper
ati
vev
il
lages;
howev
er,
thedi
str
ibut
ionofi
ncomef
rom mi
l
kdi
dnotshowanyt
rend.Thest
udyf
urt
her
obser
ved t
hatt
he av
erage empl
oymentoff
ami
l
ylabouri
n mi
l
k pr
oduct
ion was
mar
ket
edhi
gheri
ntheco-
oper
ati
vev
il
lagest
hani
nthecont
rolv
il
lages.Theawar
eness
ofsci
ent
if
icani
malheal
thcar
eandi
mpr
ovedf
eedi
ngpr
act
icesofr
espondent
sofco-
oper
ati
vev
il
lagear
emor
ethancont
rol
vil
l
ages.
Si
ngh,
M.etal
.(1985)
Conduct
edast
udyonoper
ati
onalef
fi
ciencyofU.
P.mi
l
kco-
oper
ati
vesandf
oundt
hatt
he
ser
vicesl
i
kev
eter
inar
yai
d,cat
tl
efeedandmar
ket
ingf
aci
l
iti
eswer
einsuf
fi
cient
.Inputser
vices
l
i
kear
ti
fi
ciali
nsemi
nat
ion(
AI)
,pr
egnancydi
agnosi
s,bal
ancecat
tl
efeedandv
acci
nat
ionagai
nst
communi
cabl
edi
seasehav
eapposi
ti
vebear
ingont
heef
fi
ciencyofmi
l
kcooper
ati
ves.And
concl
udedt
hatt
hecommuni
cat
ionsy
stem shoul
dbemadest
rongf
orqui
ckt
ransmi
ssi
onof
l
atestt
echnol
ogy
,techni
calknow-
how per
tai
ningt
odai
ryaswel
lasi
nputser
vicesshoul
dbe
st
rengt
henedi
nthest
atet
oat
tai
ndesi
redef
fi
ciencyofmi
l
kco-
oper
ati
vesoci
eti
es.
METHODOLOGY
Descr
ipt
iver
esear
chi
sthemet
hodol
ogyusedt
oconductt
her
esear
chont
hecur
rent
busi
nesspr
obl
em.Descr
ipt
iver
esear
ch,al
soknownasst
ati
sti
calr
esear
ch,descr
ibes
dat
a and char
act
eri
sti
cs about t
he popul
ati
on or phenomenon bei
ng st
udi
ed.
Descr
ipt
iver
esear
chanswer
sthequest
ionswho,
what
,wher
e,whenandhow.
..
I
nshor
tdescr
ipt
iver
esear
chdeal
swi
thev
ery
thi
ngt
hatcanbecount
edandst
udi
ed.But
t
her
ear
eal
way
srest
ri
cti
onst
othat
.Yourr
esear
chmusthav
eani
mpactt
othel
i
vesof
t
hepeopl
ear
oundy
ou.
1)TYPEOFRESEARCHMETHODSTOBEUSED
The pr
oposed st
udymakes use ofdescr
ipt
ive,anal
yti
caland sur
veymet
hods of
r
esear
ch.

2)SAMPLI
NG

1)SAMPLI
NGTECHNI
QUE
Sampl
i
ng t
echni
que used i
s Random Sampl
i
ng wher
e ev
ery one has an equal
oppor
tuni
tyofbei
ngsel
ect
edasasampl
euni
t
2)SAMPLESI
ZE
Col
l
ect
ionoft
hedat
awasmadef
rom deal
ersoft
heKOMULandf
rom i
tsconsumer
s.
Thesampl
esi
zeconsi
stsof100r
espondent
sresi
dingi
nKol
ar,Bangar
pet
,KGFand
Mal
ur.
Af
ew peopl
eorauni
tofpopul
ati
on cal
l
ed assampl
esi
zewast
aken t
o obt
ain
r
epr
esent
ati
ve sampl
e oft
he whol
e uni
ver
se.The chosen sampl
e si
ze was 100
r
espondent
s.Thesampl
i
nguni
tsconsi
stedofpeopl
ewhoconsumeNandi
nipr
oduct
s;
t
hosewer
etheonl
yel
i
gibl
ecandi
dat
esf
ori
nter
view.
Asi
mpl
erandom t
echni
quewasr
esor
tedt
owi
thper
sonaladmi
nist
eredquest
ionnai
re
t
oeachi
ndi
vi
dualasonl
ytot
hepeopl
ewhor
egul
arl
ypur
chaseNandi
nipr
oduct
sin
posi
ti
ont
ogi
veaf
eedbackbasedont
hei
rexper
ience.
3)DATACOLLECTI
ON

1)PRI
MARYDATA
Pr
imar
ydat
awi
l
lbecol
l
ect
edt
hroughquest
ionnai
resandi
nter
viewswi
thbor
rower
s

2)SECONDARYDATA
Secondar
ydat
awi
l
lbecol
l
ect
edt
hroughwebr
esour
ces,magazi
nes,ar
ti
cles,busi
ness
j
our
nal
s,newspaper
s,bookset
c.

4)DATAANALYSI
SANDI
NTERPRETATI
ON
Anal
ysi
sandev
aluat
ionofdat
acol
l
ect
edf
rom r
espondent
sisbasedont
abul
ati
on
met
hod.Gr
aphandchar
twi
l
lbeusedt
osuppor
tthef
indi
ngsandr
ecor
dsbasedont
he
anal
ysi
sandev
aluat
ionsofeachandev
erydat
a.Concl
usi
onsandsuggest
ionswi
l
lbe
pr
ovi
ded.

LI
MITATI
ONSOFTHESTUDY

 Thest
udyr
elat
est
otheav
ail
abl
edat
aofkomul
ofkol
aronl
y.
 Theext
entofAnal
ysi
sandi
nter
pret
ati
onsar
emadeont
heav
ail
abl
esecondar
y
dat
aonl
y.
 Onl
ymi
nimum av
ail
abl
epr
imar
ydat
aisusedf
oranal
ysi
sandi
nter
pret
ati
on.
CHAPTERSCHEME

Thepr
oposedmi
nipr
ojectwi
l
lbepr
esent
edi
nfi
vechapt
ers.Theyar
easf
oll
ows

CHAPTER1:I
NTRODUCTI
ON
CHAPTER2:RESEARCHMETHODOLOGY
CHAPTER 3: STRENGTH,WEAKNESS,OPPORTUNI
TIES,AND CHALLENGES
( (
SWOC)OFTHERESEARCH
CHAPTER4:OUTCOMESOFTHESTUDY
CHAPTER5:LEARNI
NG,
EXPERI
ENCEANDCONCLUSI
ON

REFERENCEANDBI
BLI
OGRAPHY

1)WEBRESOURCES

 ht
tps:
//www.
scr
ibd.
com/
document
/227558388/
KOMUL
 ht
tps:
//www.
komul
.coop/
about
-us/
 ht
tps:
//www.
komul
.coop/
about
-uni
on/
 ht
tps:
//www.
scr
ibd.
com/
document
/409881206/
Ful
l-
proj
ect
-komul
-1-
docx

2)NEWSPAPERS
 THEHI
NDU
 TI
MESOFI
NDI
A
 DECCANHERALD

3)ARTI
CLES
 D.S.Thakur
-Anal
ysi
sonpr
ogr
essofmi
l
ksoci
eti
es,mi
l
kuni
onsandt
he
 i
mpactofmi
l
kco-
oper
ati
vesont
heeconomi
ccondi
ti
ons.
 Si
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