Brief History

The Disney logo was designed by Walt Disney who is the founder of Disney. His passion
for sketching and animation geared him to create a world of fantasy through animation.
This was depicted through the creation of a logo that conveyed the wonder and magic
of a constantly changing world of fantasy.

The new Disney logo captures a shooting star that arcs across a realistic castle with a
moat. There is a characteristic typeface "Disney," under the castle which evokes a sense
of awe while also delivering a subliminal message of "wishes coming true." The initial
wordmark of Disney was a standard and simple type logo which was used for the 'Walt
Disney Company,'. Afterwards they created their own font which they named
waltograph. This eventually made up the letter font used in Disney. Then after, they
created a Walt Disney Script of variations of Waltograph UI which included a Walt
Disney Animation Studio with Mickey Mouse on top. The initial castle in the Disney logo
was inspired by Bavaria's Neuschwanstein Castle. It was afterwards replaced with a
drawing of the Chateau D'usse in France. The Disney logo has grown successful through
appealing to the wishes of the audience. This is made possible through the stories that
they skillfully wield as part of the company's branding and the nostalgia from their
audience contribute a larger portion of Disney's revenue.
The Recognition of the Disney Brandcameos

The concept of the Disney logo depicts childhood pleasure, comfort, and amusement.
The logo represents the "magic" of magnificent works, and the delight for creativity
which is felt by both youngsters and adults. A picture of a lively mouse and his
companions started this entertainment.

Because it was distinctive, shows relevance,and appeals very well to its audience, the
Walt Disney Logo is instantly recognized. This conveyed the owner's intended message
of "wishes coming true." The logo needed to be able to be printed at any scale and in
most circumstances, be successful without color. It came down to two things: a brilliant
concept and a wonderful execution. The Disney emblem has become synonymous with
amusement and whimsical enjoyment in pop culture. From clothes to cameos at the
beginning of every Disney film, the emblem is now ubiquitous and instantly identifiable.

Disney’s Brand worth

Disney has one of the most powerful brands. Its value in the entertainment industry is
because it owns the intellectual property of its own legacy characters, these are Mickey
Mouse, Donald Duck, Goofy etc. In 2009, Disney paid $4 billion for Marvel
Entertainment, as well as the rights to Marvel Universe and Star Wars. these were, and
added to its portfolio. Since then, Disney's Marvel films have grossed more than $22
billion at the worldwide box office. In 2012, Disney paid $4 billion for Lucasfilm, giving
George Lucas half in cash and issuing $40 million of Disney shares to make up the
difference. At the moment, even though Netflix is a rival to disney , they still work
together for business advantage. The company's principal goal is to lead in the
transformation of the entire animation industry. It aims to be one of the most dynamic
and influential company in the industry. Despite a 5% decrease in brand value since
2017, entertainment powerhouse, Disney remains the most valuable media brand this
year, with a brand value of $32.6 billion.
According to this year's Brand Finance Global 500 study, the Walt Disney name brand
alone is worth $45.75 billion dollars in 2019 and it is the most valuable media brand in
the world.Their subsidiary companies are currently valued at $264 billion.(Burns, 2019)
Why Disney Brand was worth of study

The Disney logo was worth studying because it designed to convey the wonder and
magic. Walt Disney, the founder of Disney, had a passion for animation and was
confident to build a fantasy world that would improve overtime.
We've all seen the power of good narrative to elicit powerful emotions, and that's what
makes Disney so special. It's all about the power of narrative at Disney, and being able
to build an universe with a theme and characters, as well as evoke universal emotions.
(Schnoor The secret of Disney's brand )
With the use of Motion pictures, animations, theatrical and musical performances, vast
media networks, interactive websites and games, toys and other merchandise, and a
massive set up of recreational parks and resorts all over the world are all part of the
Walt Disney Company's holistic, memorable, and appealing brand experience.

Reference

Burns, Posted By: Steve. “How Much Is the Disney Brand Worth?” New Trader U, 15
Dec. 2019, www.newtraderu.com/2019/12/15/how-much-is-the-disney-brand-
worth/.

Design, Posted in

Graphic. “The Disney Logo and All There Is to Know about the Walt Disney
Brand.” Design Your Way, 22 Jan. 2021, www.designyourway.net/blog/graphic-
design/the-disney-logo/.

Schnoor, Aaron. “The Secret of Disney's Brand .” Medium, Better Marketing, 17

Mar. 2020, bettermarketing.pub/the-secret-of-disneys-brand-a1e4432cf6fd.

“Disney Built an Empire by Designing Brand Experience.” ZD Blog, 5 Nov. 2020,

www.zilliondesigns.com/blog/disney-brand-experience/.