References Issues/ Problems Technical Knowledge

Page 2, Paragraph Over the last decade, the European SWOT (Opportunity)
1, Line 1 clothing market has grown by almost
20% (as measured by sales revenue).
Page 2, Paragraph The clothing market has suffered from Porter 5 forces (threat of
1, Line 4 strong deflationary pressures due to substitutes, threat of new
the influx of “value” retailers and entrants)
intense competition.
Page 2, Paragraph A further opportunity, and challenge, SWOT (Opportunity)
5, Line 1 was the introduction of online
shopping.
Page 2, Paragraph In European surveys of consumer’s PESTEL (Social)
6, Line 1 clothing wants” four key trends in
consumer behaviour were identified.

Page 2: Industry Overview

Page 8: Financial Results and Business Plan

References Issues/ Problems Technical Knowledge
Page 8, Paragraph Highly profitable business with an SWOT (Strength)
3, Line 1 operating profit margin
Page 8, Paragraph All sales revenue figures exclude any SWOT (Weakness)
4, Line 1 sales tax (such as VAT) and gross
margin are stated after the purchase
cost of the manufactured products
only.
Page 8, Paragraph The latest full year forecast for 2009 SWOT (Strength)
6, Line 1 is not as bad as was first feared,
although it was lower than originally
planned.
Page 8, Paragraph The full year forecast for the year SWOT (Strength)
6, Line 2 ended 31 December 2009 generated
an operating profit (before finance
costs and tax) of $634 million.
Page 8, Paragraph Diane Innes is confident that the SWOT (Strength)
7, Line 2 actual account will reflect the result
shown in this latest full year forecast
for 2009.