Public Speaking : The Key of Selling

Presented by Kevin Brengos (CEO Brengos Company)

Kenalkan,
Fariz Kevin Harlens
@kevinbrengos
Brengos Vibes
"You will never get a
second chance to make
a first impression”
What is Selling?
To satisfy a NEED/WANT with your product with mutual benefits.

To identify / generate / influence a NEED/WANT.

The process of :
Developing customer relationships
Discovering customer needs
Matching appropriate products with these needs and comunicating benefits.
 CONCEPTS

(Civiello & Matthew, 2008: 11)

Method of Selling

Personal selling
Telemarketing-selling
Business to business
Basic Selling Steps

Siddon (2008: 48)

SELLING THEORIES

AIDA concept
SPIN model
FABV approach
etc
SPIN MODEL

AIDA CONCEPT

FABV APPROACH
All of the processes in
selling need a good skill
of public speaking.
“You can take away my
money and my factories.
Leave me my sales staff
and I’ll be back where I
was in two years”
THANK YOU!

Let’s get connected with us on

@brengoscompany.id
@mcbrengos
@brengos.ads
@brengoskrips