To study the consumer buying behaviour towards cadbury chocolate

1.Do you eat chocolate?

Yes No

2.Which brand of chocolate do you prefer?

Cadbury Nestle

Amul Other

3.I f cadbury rank the following chocolate?

Dairy milk Perk

5star Temptation or celebraton

4.Which factor you consider while purchasing chocolate?

Price Quality

Brand endorsement Taste

5.Are you satisfied the quality of the product?

Yes No

6.Does sweetness attract you to purchasethe chocolate?

Strongly agree Agree

Disagree Strongly disagree

Can’t say

7.Does packaging attract you to buy chocolate?

Strongly agree Agree

Disagree Strongly disagree

Can’t say
8.What pack do you purchase?

Small Medium

Large

9.Do you think the pricing done for the chocolate you buy is value for the
money?

Yes No

Can’t say

Personal detail

Name:

Age:

Address:

Contact Number: