PRODUCT POSITIONING STATEMENT TEMPLATE

Customer target or segment for which this product is designed:

The validated needs of this customer type include:

1. ________________________________________________________
2. ________________________________________________________
3. ________________________________________________________

The product meets the needs of this customer with the following features
or attributes:
1. ________________________________________________________
2. ________________________________________________________
3. ________________________________________________________

This customer (target) will benefit from using this product because it
helps them: [How will the customer will be able to achieve some value, either
in qualitative or quantitative terms?]

The product is unique because of the following:

The product compares favorably to competitive products because of

the following: