Framework for developin

Current situation ( the

feedback from the past Program and Project
Communication objective(s)
experience and current objective(s)
trend/ SWOT)
Framework for developing A Communication Plan of AAA Program
Key message for
Target Audience I Target Audience II Channel the target
audience

If you're targeting an external audience - who do you want to get your message across to? Be as specific as possible:

q  Who will best help you achieve your goals?

q  What demographic groups are you trying to reach?
q  What do you know about the best ways to reach them?

Target audiences should be described in terms of:

q  current behaviour
q  level of awareness
q  level of knowledge
q  preferred methods for receiving information
q  motivations/barriers to hearing and believing/accepting the information.

Intended Audiences   (listed in order of priority for this goal)

Consider:   What does each audience want? What do they value?  What sources of
information do they trust? Where can they be reached? What are the barriers to
reaching them? What kinds of stresses do they face? What else do you know about
them?
Program

Timing/ Measurement/
Key spokeperson Safety valve
Timeframe Impact

s specific as possible: