Changing age structure of the population- There has been an increase in the youth population so

the marketers in the fast food industry are have to market their goods and services to different
target markets

Growing Ethnic diversity- Immigration of people from one state to another state has made the
marketers of the fast food industry in understanding the different cultures and tastes of the people.
For example we see many south Indian restaurants or Punjabi dishes being served in Maharashtra.

Technological Fat pace of change- With the rapid development of new technologies it has made
necessary for the companies to be informed at all times.

High R and D budgets- Fast food industry regularly conduct surveys to calculate their brand loyalty
and the market share.

Economic-The major economic factors concerning the marketers are changes in income and changes
in consumer spending patterns.

Political-Greater concern for ethics- Fast food shops have to adhere to certain norms and maintain
the standard. Inspections are regularly conducted by government agencies to ensure the quality of
these products.

Legislation- There are various rules in the fast food industry. The fast food shops have to maintain a
minimum level of hygiene, number of staff, customer service etc.