SVKM’s Narsee Monjee Institute of Management Studies

Name of School -SCHOOL OF BUSINESS MANAGEMENT

Program: MBA-HR Trimester : VI

Course/Module : Strategic Perspectives in Indian Business Module Code:
Teaching Scheme Evaluation Scheme
Term End
Lecture Practical Tutorial Internal Continuous
Examinations (TEE)
(Hours (Hours (Hours per Credit Assessment (ICA)
per week) per week) week)
(Marks- __40_____
(Marks - ___60___)
in Question Paper)
2 3.0 Marks Scaled to Marks Scaled to
__60__ __40__
Pre-requisite: Managing Strategy course in the third trimester for conceptual clarity

Objectives: CLO1 - to enable students to learn about Indian businesses and strategies adopted to survive
and succeed (PLO2a)
CLO2 - to enable students to develop a perspective and connect strategic insights to companies operating
in India (PLO2b)
CLO3 - to apply core strategic concepts to companies in India to develop deep understanding of their
emergence and growth.

Outcomes:
After completion of the course, students would be able to :
Learn to manage and succeed in Indian business environment
- Strategic tools and techniques relevant to Indian businesses
- Indian business, philosophy, culture
- Execution practices and challenges in India

Detailed Syllabus: ( per session plan )

Unit Description Sessions

1 Introduction to business practices in India, India centric business models, Where is 1

India heading to (incredible India)? policy initiatives & reforms such as GST,
Digital India, Make in India and its impact on key sectors in India
2 Roots of Indian Industry - Challenges faced in the licensed era and the 1
transformation during the LPG era. -Unique features of growth
3 Managing Challenges in Indian corporate enterprises - Growth, Innovation, focus, 1
productivity, Quality, talent, execution and mindset.

4 Managing growth in Indian Companies Internal environmental analysis Resource 1

based view of the firm, Capability profile of organizations

5 Managing growth in Indian Companies Internal environmental analysis Resource 1

based view of the firm, – core competence analysis - Focus –awareness about the
companies’ growth and competition
Are they truly Indian companies?
 SVKM’s Narsee Monjee Institute of Management Studies

Name of School -SCHOOL OF BUSINESS MANAGEMENT

Explore their growth story and challenges

6 Managing business execution in India –ownership structures 1
Government partnerships - Private partnerships -Negotiation practices in India

7 Organizational culture in Indian business - Creating a Leadership models - 1

Creating an innovative culture, Customer responsive culture, Culture conducive to
diversity.
8 Managing business relations in India 1

9 Execution challenges in India: Government, Infrastructure, laws, IP, human 1

resources management

10 Challenges of Differentiation in Cluttered Markets 1

11 Competing with Global Giants - Explain the model connecting concepts for doing 1
business globally - Will the advantages which worked in domestic market be
applicable in the international setting?

12 Competing with Global Giants - Explain the model connecting concepts for doing 1
business globally. How to maintain uniqueness in an international setting?
How are emerging market success stories viewed by the international players?

13 Business transformation – Coping with uncertainty 1

14 Repositioning in a liberalized economy –examples Analysis of Indian companies for 1

their growth and sustained advantage
15 Disruptions –examples and lessons for Indian companies 1

16 Growth as a way of Life and opportunities – Indian examples Explore their 1

growth story and challenges
17 Survival and uniqueness aspects, Look at different businesses and explain their 1
growth and creating uniqueness. - Sustaining Partnerships

18 Matching Strategic concepts to Indian examples 1

19 Project work review and feedback 1

20 Presentations and wrap up of the course 1

Total 20

Text Books:
1. No text book for second year elective courses.

Reference Books:
 SVKM’s Narsee Monjee Institute of Management Studies

Name of School -SCHOOL OF BUSINESS MANAGEMENT

1. Strategic Management: Concepts, Skills and Practices (2012) – R. M. Srivastava and Shubhra
Verma, PHI Learning Private Limited, New Delhi, ISBN: 978-81-203-4512-6.

2. Textbook of Strategic Management (2005) – U. C. Mathur, Macmillan India Ltd.,

ISBN:1403926778.

3. Business Strategy in Asia: A Casebook, Second Edition (2004) – Kulwant Singh, Nitin Pangarkar,
Loizos Heracleous, Thomson Learning (a division of Thomson Asia Pte Ltd.), ISBN: 981-243-724-X.

4. Corporate Champions Excellent Companies of India (2012) – B. Karunakar, SAGE Publication

Ltd., ISBN: 978-81-321-0712-5 (PB).

5. Strategic Management and Competitive Advantage Concepts, 3rd Edition (2010) – Jay B. Barney
and William S. Hesterly, Pearson Education Inc., ISBN: 978-81-203-4154-8.

6. Strategic Management, 4th Edition (2015) – Azhar Kazmi & Adela Kazmi, McGraw Hill Education
(India) Private Limited, ISBN: 978-93-392-2183-6

7. World class in India –Sumatra Ghoshal, Gita Piramal & Sudeep Budhiraja -2001 Penguin books
India
Any other information :

Total Marks of Internal Continuous Assessment (ICA) : ________60___ Marks

Distribution of ICA Marks :

Description of ICA Marks

Class Participation 15%
Individual assignment 15%
Group project work 30%
Final exam 40%
Total Marks : 100

_________ ____________
Signature Signature
(Prepared by Concerned Faculty/HOD) (Approved by Dean)