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Owled Media Brand Journey
Owled Media Brand Journey
“Most traditional advertising agencies have been overcharging clients for the
longest time and are difficult to work with. This meant a lot of startups had
to spend a significant overhead and still weren't satisfied with the product.
We believe in bringing that cost down while delivering a personal one-to-one
touch to every client,” Ayush says.
A Red Seer report states that with the number of internet users in India set
to grow to 970 million from the present 600 million in the next five years, the
short-form market is estimated to grow 4X on total time spent and reach
400-450 billion minutes a month from the present 110 billion minutes a
month.
Ujjwal Chaudhry, Associate Partner, Red Seer Consulting, said in the report,
“Earlier, YouTube was the only option available for online entertainment, but
in the last three to four years as data packs became cheaper, smartphone
penetration and Indian language options increased, small-town users have
been shifting to OTT video and short-form apps.”
Achievement
Since inception, Owled Media claims to have created 100+ videos, shot more
than 1,800+ video minutes, and worked with 30+ brands. This includes brand
collaborations with CRED, Ministry of Tourism India, Unacademy (Graphy),
Buy Me A Coffee, Urban Kisaan, MAC Cosmetics, etc.
Refusing to divulge costing details, Ayush says Owled Media typically follows
a fee-for-service model and is “now looking to gain more clients”.