Inexpensive- . It saves not only your money but your efforts.

In
comparison with primary research where you have to design and
conduct a whole primary study process from the beginning,
secondary research allows you to gather data without having to
put any money on the table
Available and speedy (explanation) - The biggest advantage of
using secondary data is Someone else has already collected the
data, so the researcher does not have to devote money, time,
energy, and other resources to this phase of research.

2
May be obsolete- obsolete or out of date
May lack sustainability- this is the major disadvantage of using
secondary data is that it may not answer the researcher's specific
research questions or contain specific information that the
researcher would like to have.
Primary Data
Advantages (overall explanation)
- Data collected is up-to-date, relevant and specific to your
research objectives. Primary research can deliver ‘trade
secrets’ – competitors have no access to your data, giving
you a competitive edge
Disadvantages
-It can be expensive, time-consuming and take a long time to
complete if it involves face-to-face contact with customers.

Primary data diagram.

Primary data has 3 types these are the survey, observation and
experimental. Survey could be done by the means of telephone,
internet or mail it could also be through 1 on 1 interview.
On the other hand observation involves human and mechanical
The observation method is mostly used in studies related to
behavioral science, observation is used as a scientific tool and
method of data collection.