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Understanding Exploratory Research Methods

Exploratory research is conducted for problems that have not been clearly defined in order to help determine the best research design and data collection methods. It relies on secondary research like literature reviews and qualitative approaches like interviews and focus groups. The results of exploratory research alone are not usually useful for decision-making but can provide insight. Exploratory research is not generally generalizable to the overall population.

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Chhaya Chouhan
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105 views1 page

Understanding Exploratory Research Methods

Exploratory research is conducted for problems that have not been clearly defined in order to help determine the best research design and data collection methods. It relies on secondary research like literature reviews and qualitative approaches like interviews and focus groups. The results of exploratory research alone are not usually useful for decision-making but can provide insight. Exploratory research is not generally generalizable to the overall population.

Uploaded by

Chhaya Chouhan
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Exploratory research 

is a type of research conducted for a problem


that has not been clearly defined. Exploratory research helps determine
the best research design, data collectionmethod and selection of
subjects. It should draw definitive conclusions only with extreme caution.
Given its fundamental nature, exploratory research often concludes that
a perceived problem does not actually exist.
Exploratory research often relies on secondary research such as
reviewing available literature and/or data, or qualitative approaches such
as informal discussions with consumers, employees, management or
competitors, and more formal approaches through in-depth
interviews, focus groups, projective methods, case studies or pilot
studies. The Internet allows for research methods that are more
interactive in nature. For example, RSS feeds efficiently supply
researchers with up-to-date information; major search engine search
results may be sent by email to researchers by services such as Google
Alerts; comprehensive search results are tracked over lengthy periods of
time by services such as Google Trends; and websites may be created
to attract worldwide feedback on any subject.
The results of exploratory research are not usually useful for decision-
making by themselves, but they can provide significant insight into a
given situation. Although the results ofqualitative research can give
some indication as to the "why", "how" and "when" something occurs, it
cannot tell us "how often" or "how many".
Exploratory research is not typically generalizable to the population at
large.

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