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WHITE PAPER

TELEHEALTH: BREAKING DOWN


ADOPTION BARRIERS
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Table of Contents:

Executive Summary: .......................................................................................................................................................................................................................................... XX

Introduction: ........................................................................................................................................................................................................................................................ XX

• Slow & varying telehealth adoption ............................................................................................................................................................................................. XX

Telehealth adoption barriers: ......................................................................................................................................................................................................................... XX

Recommendations: Measures to foster lucrative growth in telehealth adoption: ..................................................................................................................... XX

Enablers that can revitalize telehealth adoption: ................................................................................................................................................................................... XX

Telehealth Success stories: .............................................................................................................................................................................................................................. XX

• Infosys Value proposition: ................................................................................................................................................................................................................. XX

Conclusion: ........................................................................................................................................................................................................................................................... XX

List of abbreviations: ......................................................................................................................................................................................................................................... XX

References: ............................................................................................................................................................................................................................................................ XX

External Document © 2019 Infosys Limited


Executive Summary:
“It is not the strongest of the species much capable of achieving healthcare’s paper we are covering in detailed manner
that survives, nor the most intelligent triple aim of providing improved patient some of these barriers affecting telehealth
that survives, but the one that’s is most outcomes, enhanced access to care acceptance on larger scales and in the end
adaptable to change”- Charles Darwin and substantial cost savings. However, we have presented our recommended
many adoption barriers including but solutions that could enhance the adoption
Across the globe countries are looking
not limited to- financing the technology, of telehealth across complete value chain.
for optimal healthcare solutions to create
practice structure, Licensure complexity, Additionally, we have tried to capture some
an efficient health ecosystem. Due to
reimbursement policies and acceptance of the enablers that we foresee will play
ever rising healthcare costs and widening
among patients etc. present challenges for an important part in promoting telehealth
incapacities in existing healthcare
implementing and sustaining telehealth for services among the end users.
models, telehealth is promising to be a
office-based physicians(physicians). In this
sustainable healthcare delivery model

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Introduction:
In totality, telehealth has at least
theoretically shown tremendous potential
in fulfilling the Triple Aim of Healthcare
which in essence promotes improving
the patient care experience through
better quality and satisfaction, improving
the health and treatment outcomes of
populations, and reducing the per capita
costs in doing so.

Despite this promise, telehealth


applications have achieved varying
levels of success. In less developed and
developing countries, telehealth has
yet to be consistently employed in the
healthcare system to deliver routine
services. In developed economies like
US, EU telehealth is still lagging primarily
due to multitude of barriers diluting the
adoption rates among physicians, patients
and other stakeholders. For reference
in US (in 2015) only 80,000 of the total
doctors’ visits were e-visits which is less
than 1% of total doctors’ (930 million)
visits. As per American Medical Association
approx. 75% of all doctors’ visits could
be handled through telehealth, clearly
suggesting the low penetration levels.(1)
Telehealth implementation in outpatient
facilities grew at a meagre 5% from 2017
to 2018 (44.8 percent to 49.4 percent).
(2) Although 90% of the physicians
in US see the benefits of telehealth
technologies however only 14% have
video visit capabilities available with
them.(3) However, on the positive outlook
telehealth (specifically adoption of video
visits) has witnessed staggering growth by
340% in the last few years (from 5% in 2015
to 22% in 2019).(4)

The scope of this paper is to analyze


some of the key factors marring adoption
rates of Telehealth and what necessary
solutions we recommend that can foster a
sustainable promising growth in adoption
of Telehealth.

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Factors affecting slow adoption of telehealth.
Even though telehealth looks lucrative Technical problems & network
1d)  and responsibilities have kept both
for all the major stakeholders of patients, bandwidth issues: Insufficient users reluctant to embrace new
physicians, insurance providers, the funding and poor investment in approaches.
adoption of telehealth has faced multitude modern equipment for hospitals
2b) L
 ack of Simplified integrated
of challenges across geographies. However, & other providers do not permit
workflow & Interactive user
for our analysis we will keep our focus to bridge the gap between the
experience: Telehealth services are
more on the US Telehealth landscape. innovative and advanced telehealth
broadly extended using (internet of
products/services and the existing
The key concerns impacting the slow medical technology) IOMT -devices,
infrastructure.
adoption of telehealth can be further screens & panels that are relatively
categorized as Technical barriers, 1e) L
 ow Interoperability- Lack of new to both providers & patients
Behavioral barriers, System barriers and standards and guidelines: The Although workflow may not be the
Financial barriers lack of widely adopted standards most obvious barrier to adoption, yet
and procedures represents a further it can be a significant barrier to usage.
1. Technical Barriers: Lacking obstacle & limits trust in the quality However, there still exists lack of
technical capabilities, and reliability of telehealth solutions. standards, interoperability,
knowledge, data privacy & Interoperability is fundamental
Potential for fraud and abuse:
2c) 
interoperability to avoid legal obstacles (various
There exists the risk of fraud & abuse
telehealth laws), operational obstacles
1a) L
 ack of knowledge & access to in telehealth services too. Telehealth
(various methods for data collection)
technical capabilities: currently affiliation arrangements have the
or language obstacles (various
most providers/PCPs lack technical potential, with requisite intent to
terminology or translation issues).
knowledge & are less-trained in induce improper referrals, and trigger
As per one survey, interoperability of
telehealth modalities thus slowing the kickbacks. (6)
telehealth technologies is the most
overall growth of this sector 2d) P
 atient awareness of and trust
prominent factor (67%) desired to
1b) R
 eliability on account of medical increase the adoption of telehealth in virtual care quality offerings:
errors possibilities via telehealth across physicians. (5) Patients globally have shown
mode: Independent studies are still concerns about receiving an accurate
being conducted to measure the 2. Behavioral Barriers: diagnosis via telehealth or quality
success of telehealth services over Hindrances pertaining to of care will not be the same or
the regular physician-patient model perception and mindsets that health outcomes might suffer,
which still lacks a standardized view. although the proportion of such
2a) P
 hysicians & patients’ reluctance behaviors would greatly vary across
1c) D
 ata security & privacy issues: to adopt telehealth (resistance geographies & structures- urban, sub-
People are not eager to store and to change): Lack of familiarity with urban & rural areas.
share their medical data online the equipment, disruptions to the
because they fear that their personal existing workflows, skepticism about
information might be disclosed to new approaches, and changing roles
third parties

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3. HealthCare System Barriers: they are worried about being made 4. Financial Barriers:
Legal & regulatory shackles, responsible for failing to act.
4a) H
 igh initial set up costs of
varying policies & services 3e) V
 arying insurance coverages for delivering telehealth: A major
structure among states & telehealth across payers: Variations obstacle to telehealth uptake is the
players. in the reimbursement structures prohibitive upfront costs to hospitals,
Lack of uniform reimbursement
3a)  vary from state to state which makes healthcare providers, and individual
regulations across states: To make the telehealth landscape quiet patients, including the investment in
telehealth adoption more complex complicated. This has induced varying expensive equipment, costly network
there are variations across state and insurance coverage for telehealth infrastructure, intricate maintenance
federal guidelines as to what all services offered by private players requirements, dedicated technical
services constitute within the scope of (insurance companies) thus further skills, and specialized training.
telehealth reimbursements. As per the confusing the end subscribers.
4b) C
 ost of availing telehealth & the
GAO report (April 2017) Healthcare Fragmentation between
3f )  need of monetary incentives:
providers in US aren’t embracing primary and secondary care: The Multiple independent surveys suggest
telehealth and remote patient fragmentation between primary and that patients would need some extra
monitoring because they aren’t secondary health care is also slowing monetary level incentives, certainly
being reimbursed (or reimbursed down the adoption of telehealth at initial stages, to try out the services
inadequately) for those services solutions. covered under telehealth in place of
Thus, non-transparent and complex There is a lack of coordination availing in-person medical services.
reimbursement models confuse between primary and secondary care On the contrary, the providers would
patients who are not able to professionals, who shift the blame need either good volume of users
understand which services are onto each other regarding the slow to justify their additional initial
reimbursable and to what extent. deployment of telehealth investments made for extending
According to one report uncertainty telehealth services or financial
around reimbursements is ranked as 3g) F
 ragmentation of the solutions: The subsidies from government. Most
the most prominent barrier (77%) for solutions developed by the various countries however are still lagging
physicians to adopt telehealth. (7) companies are generally fragmented behind on their strategic fronts to
& not interoperable enough in propel a sustainable growth trajectory
Complex licensing requirements &
3b)  relation to how data is structured, for telehealth sector.
credentialing varying across states: stored, transmitted and accessed. As a
Archaic licensure laws in the U.S. make consequence, the telehealth solutions
practicing telehealth across state lines implemented in a country’s hospitals
extremely cumbersome. Clinicians or regions might be completely
are required to become licensed in ineffective elsewhere
multiple states, with some clinicians
maintaining licenses in all 50 states.
This results in higher overheads for
clinicians and thus results in slower
adoption of telehealth services across
all states uniformly.

Practice difference across states:


3c) 
Most state practice acts are silent or
unclear on the use of telehealth and
what all services are covered under it.
This leaves providers with no choice
but to practice telehealth at their own
risks.

3d) Liability concerns: Legislations


are not clear regarding liability and
accountability of practitioners in
telehealth. Therefore, physicians are
reluctant to embrace telehealth since

External Document © 2019 Infosys Limited


Recommended solutions to enhance telehealth adoption:
To ensure that engagement in telehealth Launch appropriate awareness confident in using it in the care delivery.
is a long-term trend as opposed to a short- campaigns This can be enabled by: -
term fad, healthcare stakeholders across • A
 nother way to overcome this barrier • I ntegrate practical training in the
whole value chain will have to address and is to set up suitable communication curricula of medical schools to
overcome these challenges adopting a programs to raise awareness of ensure an acceptable degree of
uniform telehealth strategy. telehealth benefits as an integral technological skills development.
part of national healthcare strategies. • S trengthen human capital so that the
Actions to overcome behavioral Some of the critically important medical workforce meets the current
barriers nodes for spreading awareness about telehealth requirements.
Triggering pressure from the demand such programs could be using the
• N
 ational & International healthcare
side: educational institutions of schools &
agencies (CMS, CCHP, WHO etc.) need
• W
 ith the mobile technologies becoming colleges.
to promote scientific-based evidence of
ubiquitous it is inevitable that more Creating a trust across value chain- telehealth benefits. through the right
and more newer users are open to try • H
 ealthcare organizations must cultivate communication channels to reach the
out healthcare services via telehealth trust by educating patients on offerings entire population.
modalities. and what they can anticipate during • G
 overnments should plan funds
• A
 nother important hook could be virtual visits. Independent reports by the meant for additional training courses
incentivizing both users & providers accredited agencies on the telehealth in telehealth for GPs who are the
in some way to accelerate the growth sector covering key aspects of current main contact points for patients and
of telehealth adoption. For an end statistics, results of any pilot programs, thus are able to convince the latter to
user there has to be some monetary trends etc. should be published publicly use telehealth solutions to treat their
incentive to try out telehealth services to foster more adoption & acceptance. diseases.
to defeat the initial hiccups, similarly Introducing 5G broadband to tackle
providers would also need some Actions to overcome technical
technical problems & network
subsidization at the macro level to invest barriers
bandwidth issues-
in telehealth delivery mechanism. The Training for healthcare professionals • A
 uniform and standardized IT
payers could also have built-in special
• I ntegrating technologies in doctors’ infrastructure would provide network
discounts to attracts more utilization of
in-service training would enable the synergies and bring significant
telehealth benefits covered in health
workforce to become more familiar improvements in information and
plans.
with telehealth and thus to be more resource flows. Thus, importance of
favorable macro policies at government
level is critical for improving the
broadband access uniformly, more
importantly to rural & remote geo-
locations. Adding a high-speed 5G
network to existing architectures can
help quickly and reliably transport huge
data files of medical imagery, which can
improve both access to care and the
quality of care
Integrating new age IOTs & powerful
computing:
• W
 ith the rise of cloud computing
and obvious ubiquity of high-speed
mobile devices one foresee the higher
possibilities of implementing low cost
and easy-to-use mobile healthcare
solutions. Integrating these solutions in
the existing telehealth services could
only enhance adoption on larger scale.

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Increased interoperability & document for states to use as guidance. patient satisfaction benchmarks in
standardization, enhanced data security The solution for this particular barrier is telehealth.
& regulations: a grass roots movement by therapists of • G
 overnments should steer suitable
• A
 s with any other IT implementations, bringing this to their Chapter’s attention. investment to relevant initiatives in
thorough security protocols and routine order to guarantee cost-effectiveness
audits should be put in place to guard Actions to overcome financial and sustainability. States need to
against the real-time exposure of barriers favor multi-source financing and
protected health information (PHI). The • T o get healthcare professionals involved public-private partnerships to spread
Member States must allow effective in the development of telehealth, the initial financial burden and the
collection, storage, processing and countries could implement pay-for- risk of investment associated with
sharing of health data and set up a performance (P4P), value for outcomes the development of new telehealth
clear data protection legal framework schemes to reward doctors (bonuses, solutions.
& governance mechanism, with a add-on payments) when they meet
simple and workable patient consent
procedure.
• G
 overnment could establish funding
eligibility criteria: projects that
show significant advances towards
interoperability must receive assistance
in priority.

Actions to overcome healthcare


system barriers
Uniform reimbursement
• N
 eed of this hour is to bring in
innovative payment models which are
formulated under laws. Few changes
have been proposed already but
much is still needs to be done to being
in uniformity and transparency on
telehealth reimbursements models
applicable for each states.
Streamlining the licensure requirements
across states
• O
 ne major issue marring the growth of
healthcare accessibility is the limitation
of practice of health professionals
which restrict professionals to not cater
to population outside their licensed
territory. This problem however has its’
possible solution in the form of licensure
compact which allows clinicians’
interoperability to work in another state
without the need to obtain licensure in
that state.
Standard practices across states:
• T he good news is that more states
(US) are addressing this important
practice barrier. Additionally, in April
2015, Federation for State Boards of
Physical Therapy (FSBPT) issued a policy

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Enablers to our recommendations:
Blockchain technology at the helm: analytical platforms could be relied on response ambulances, logistical support
As healthcare systems continue to face recommending accurate treatments for delivering medical supplies-medicines,
roadblocks in the exchange of healthcare with more accuracy and less human Blood products, supplies, laboratory
data, blockchain technology seemingly effort. samples, remote patient monitoring
offers several solutions for the protection & nursing and possibilities of a mobile
• T
 ackling logistical challenges: One key
and management of patient information. telehealth polyclinic.
area where AI finds it’s utility is reducing
Blockchain technology and smart
hospital wait times & improving M-Health & IOT penetration in
contracts in a sense remove the third-
efficiency in other administrative telehealth: M-health applications in
party, empowering more of the direct to
workloads. For example- The time to telehealth range from a simple single
consumer philosophy, just like telehealth.
nearest ambulance services, routing purpose per user applications like tracking
Cloud Computing: Alleviating the initial patients to the available providers diet, wellness and exercise which later
set up cost barriers: Cloud computing optimally basis outcomes, assigning progressed into social m-health health
offers transparent service, good scalability beds to patients, managing complete initiatives keeping the users & connected
and elasticity, support for the pay-as-you- patient inflow management would all community engaged via gamification,
go service model, omni-accessibility, and be improved utilizing AI. Predictive competitions integrated through other
other features. This paradigm not only analytics will be able to recommend social media channels. This allowed further
lets users enjoy convenient, versatile, doctors for telehealth needs of patients integrations opportunities within existing
efficient services but also relieves them of more efficiently. healthcare systems extending telehealth
maintenance. Integrated with smart mobile services of storing & sharing e-health
Preventing burnouts of doctors: On an
• 
devices, the telehealth cloud is a promising information between patients & providers,
average most physicians usually spend
approach to pervasive and cost-effective tele-monitoring health data specifically
approx. 40-50% of their time completing
health services. useful for chronic care management
the documentation formalities for
using these smart m-health devices,
The rise of Artificial Intelligence: EMR (8). Much of this time can be
smartphones.
Telehealth coupled with AI certainly saved using the AI powered devices
looks like a match made in healthcare used in telehealth that is capable Virtual reality & Augmented reality:
heaven as both aimed at cutting costs self-documenting EMRs as per defined VR/AR finds great potential in healthcare
and diagnosing illnesses faster and more formats. The amount of time saved industry in aspects of healthcare
accurately. Some of the critical areas where can be judiciously utilized in better professionals’ training, patient education &
AI can add more value in telehealth would engagements with patients and fulfilling treatment. Although, applications utilizing
include: - a better health outcome for patients. VR/AR are still in nascent stages however
the huge potential specifically once AI,
• M
 aking better diagnoses: Clinicians Medical drones: The application of
bio-sensors etc gets integrated could be
using current technologies are able to medical drones (both autonomous
immense.
diagnose, monitor and treat diabetic flying and driven) has gained a huge
retinopathy via telehealth which can momentum in the last few years with many Big data & Analytics: Big data analytics
further be enhanced utilizing machine independent agencies successfully testing processes data collected from telehealth
learning. their prototypes. The key areas where modality including both objective data
drones find their applications in telehealth (e.g. vital signs, ambient environment) and
Recommending accurate treatments
• 
services would include but not be limited subjective data (e.g. symptoms, patient
Another aspect of utilizing AI & machine
to-Search & rescue operations, disaster behavior) along with historical data to
learning is that going forward intelligent
enable risk prediction and management.
Big data Analytics integrated with
mobile health devices, wearables and
other non-conventional sources of data
collection could help design a far more
powerful & effective wellness programs.
These programs will help provide better
outcomes catering to all group of
individuals specifically including the high
risk individuals prone to chronic ailments.

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Telehealth success:
1. The Los Angeles county department services (2012) to approx. 150,000 respiratory infections (influenza and
of Health services implemented a beneficiaries as a part of its’ journey strep throat); allergies; asthma; cuts and
primary care-based telemedicine towards patient-centered care program scrapes; fever; earaches; pinkeye; rash
screening project (2013-2015) for which resulted in a 25% reduction in and skin irritations; and head lice Based
diabetic retinopathy that helped number of bed days of care and 19% on parent/caregiver satisfaction surveys
reduced the waiting times for screening reduction in hospital admissions across reported in 2017 by Children’s Health
by 90% (earlier 8 months or longer all patients using the telehealth services. School Telehealth Program Texas (CHST),
to about 17 days). Among the 21,222 VA estimated an approx. savings pf Over 70% of the caregivers reported
patients who participated in this $6,500 per patient accumulating to savings of upto 4 hours with this program
program, almost 70% of patients had nearly $ 1bn in system-wide savings. (10) and further 67% reported savings of upto
normal results and did not require 25 miles of travel resulting in $13.75 on
3. Children’s Health School Telehealth
specialist referral (Approx 14,000 visits monetary value.(11)
Program (Dallas, Texas): This School
to eye care clinics were now not needed
based Telehealth Program which started
anymore). (9)
in 2013 with two preschool pilots,
2. Patient centered care for VA’s (US reached 97 schools by 2017 and 112
Department of Veterans Affairs) via schools in 2018.The program currently
telehealth: VA extended telehealth treats children in schools with upper

Infosys value proposition & expertise in telehealth:


Infosys developed a web-based patient Initially the program was created (started At Infosys we are continuously redefining
management tool for US based university in 2004) for treating patients with chronic the healthcare ecosystem for our clients
to help extend healthcare access to rural hepatitis C virus (HCV) infection covering worldwide in their journey towards digital
and underserved patients. The initiate 205 Hepatitis-C knowledge network clinics transformation. Leveraging from our
being a part of project ECHO (Extension for and 2316 consultations for patients. This domain & business solutions expertise we
Community Healthcare Outcomes) allows program has expanded (as on Dec 2018) possess dynamic capabilities to custom-
real-time flow and access of interoperable to 254 sites representing 577 distinct built innovative digital telehealth solutions
clinical data among participating health programs addressing one or more of 66 and offerings to help provide strategic
providers. health conditions and now has a goal to differentiation and operational superiority
reach lives of One billion people by 2025. to our customers.

Conclusion
The Telehealth industry is at the cusp scalability of available solutions. Data
of economical, structural, cultural and management solutions and intelligence-
financial changes that will revolutionize based, predictive engagement tools, when
the way in which we access and provide married with evidence-based medicine,
healthcare. Lawmakers at the federal wrapped under an effective holistic user
and state levels have an opportunity to experience design integrally integrated with
expand coverage, remove restrictions the new age digital solutions & secured by
and standardize regulatory requirements decentralized & transparent frameworks
so that providers, patients and other key like Blockchain are certainly the Telehealth’s
stakeholders are incentivized to make Holy Grail. Players applying the above
the shift toward Telehealth. Those inside mentioned core telehealth strategies can
the Telehealth industry also need to hope to see an enormous adoption of their
help facilitate this change by educating telehealth offerings & become the leaders in
providers and patients about the benefits healthcare value-chain with an unassailable
of Telehealth and the number, scope and sustainable competitive advantage.

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Authors
Yogesh Puranik, Principal Consultant, Infosys Ltd.
Gaurav Sharma, Consultant, Infosys Ltd.

Mentors/Guide
Seema Pandey, Senior Industry Principal, Infosys Ltd.

List of Abbreviations
ICT Information and Communication Technology

GP General Practitioner

CCHP CENTER FOR CONNECTED HEALTH POLICY

IOT/IOMT Internet of (Medical) Devices

VR Virtual Reality

VE Virtual Environment

AI Artificial intelligence

ML Machine Learning

PCP Primary Care Physician

CMS Centers for Medicare & Medicaid Services

CCHP Center for Connected Health Policy’s

WHO World Health Organization

VA US Department of Veterans Affairs

References
(1) https://medium.com/@guidohegener/telemedicine-in-europe-battle-mode-on-b6ff4076ba5c
(2) https://blog.definitivehc.com/us-telehealth-adoption-2019
(3) Deloitte 2018 Surveys of US Health Care Consumers and Physicians
(4) American Well- Telehealth Index: 2019 Physician Survey
(5) Deloitte 2018 Surveys of US Health Care Consumers and Physicians
(6) OIG
 Advisory Opinions No. 98-18, No. 99-14, No. 04-07, No. 11-12) (https://www.foley.com/en/insights/publications/2011/09/oig-
issues-new telemedicine-advisory-opinion)
(7) American Well- Telehealth Index: 2019 Physician Survey
(8) Physicians Burnout findings
(9) https://jamanetwork.com/journals/jamainternalmedicine/article-abstract/2612116
(10) https://news.aamc.org/patient-care/article/veterans-telehealth-offers-access-convenience/ (study)
(11) Roadmap-For-Action-Advancing-the-Adoption-of-Telehealth

For more information, contact askus@infosys.com

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