INTO UEA Foundation - Marking Descriptors for individual Essay
% Argument and understanding Sources and evidence
80-100 Shows excellent insights and
Exceptionally high originality
standard
Displays a depth of
understanding which is directly
addressed to the question
A very good synthesis of ideas
showing a level approaching
subject mastery
Critical and thorough
understanding of key concepts
70-79 Displaying evidence of good
Excellent insights and / or originality
standard Displays a depth of
understanding which is directly
addressed to the question
A good synthesis of ideas
communicated well
Critical understanding
displayed of key concepts
60-69 Good understanding mostly
Proficient directly addressing the question
standard A good synthesis of ideas
A good understanding of key
concepts shown
50-59 Competent understanding
Competent shown generally addressing
standard the question
A fair understanding of key
concepts
Some weaknesses of
understanding and knowledge
evident but not in significant
areas
40-49 Only partly addresses the
Barely Acceptable question and / or some
standard irrelevance
Little if any synthesis of ideas
More descriptive than
analytical with some
irrelevance
Limited understanding of key
concepts
30-39 Poor overall structure and / or
Unacceptable frequent irrelevance
standard Mainly descriptive
Misunderstanding of some key
concepts
Much irrelevance and / or
20-29 misunderstanding of key
Well below concepts
passable
standard
0 No work submitted
Comments
Written communication
A wide and balanced range
of appropriate sources
consulted
Sound judgement shown in
assessing evidence and use
of examples
A wide and / or balanced
range of appropriate
sources consulted
Shows evidence of
judgement in assessing
evidence and use of
Examples
A good range of sources
consulted
Careful assessment of
evidence
Good use of examples
A range of sources
consulted
Some assessment of
evidence and / or
appropriate examples
demonstrated
Minimal sources
consulted
A basic understanding of
evidence
Any examples offered may
be inappropriate
Very limited understanding
shown
Minimal, if any, examples
used
Only very basic sources
consulted if at all e.g.
paraphrasing of lectures or
web pages.
Only basic sources e.g.
paraphrasing of lectures or
web pages consulted
Journal
Professional (near-) native level of
layout, vocabulary and grammar
Time Management
Excellently structured Each part of the
journal completed
Professionally and correctly referenced before or by the date
according to a standard convention required.
Minimal errors of layout, vocabulary, Each stage of the
grammar and academic style journal completed
by the required time.
Very well structured
Accurately referenced according to a
standard convention
Good layout, vocabulary and grammar Some slight delay on
some (1 or 2) parts of the
Generally well-structured and journal.
reasonably well-referenced.
Meaning is generally understandable Some slight delay on 3 or
despite errors of grammar and / or 4 parts of the journal
vocabulary
Referencing and bibliography
inconsistencies and / or omissions
noticeable
Poor layout and / or a considerable Either significant delay
number of grammatical errors in 1 or more parts of
the journal or
Limited vocabulary slight delay on all
parts.
Inaccurate citation and bibliography
with significant omissions
Poor presentation Poor time
management
Many serious grammatical errors throughout journal
occasionally impeding meaning
Inadequate vocabulary, referencing and
bibliography
NO REFERENCING
Meaning often difficult to decipher no Empty journal
relevant referencing and / or
bibliography
This Business student was asked to write about the process of setting up a business in
the UK, in this case a bakery. This is the first section of the essay.

The company I chose is a bakery. The reason is that bread is the only food ofthe four
options. Food is necessary for people to live, and there are people inmore than half
of the world who eat bread as their staple food. And in Japan, thenumber of people
who eat bread as breakfast or snacks is increasing, and Ithought that the fashion
would never go away. The name of my store is "smile".The reason is that I want to
make bread that makes customers who come to myshop happy and smile by eating
the bread in my shop. My store is not too bigand has a total area of 30 square
meters, of which two-thirds are kitchens andone-third are customer space and sales
space. The kitchen will be glass-walledso that customers can see the bread making
process inside from the outside,which is called an open kitchen. One reason for
using glass is that customerscan check the production process inside with their own
eyes, so they can enjoythe bread in my shop with more peace of mind, and another
reason is to use theopen kitchen. By doing so, we can make the bakery different
from other shops,so I think we can attract more customers.

We will use ¥ 10000000 as the initialfund to open this shop. (£ 64392) Of which →
Store property income costs areabout 500,000 yen Internal and external construction
costs 4.5 million yenCooking equipment such as ovens 3.5 million yen Purchasing
costs, advertisingcosts 1.5 million yen Others 500,000 yen Total about 10 million
Circle. This fundis procured from the Japan Finance Corporation. My shop is open
from 6:00 to18:00. The required number of people is 4 people in the kitchen (bakery)
+ 3people in the hall (accounting, customer information, drinking place).
Amongthem, the shop will open at 6:00, so we will prepare from 4:00. Therefore,
Iexpect that many people will come to buy bread in the morning between 4:00
and9:00, so I increased the number of people who make bread from 4:00 to 9:00 to
5and 14:00. It will be calm between 18:00, so I will leave only two people. Thereare
only two people in the hall between 14:00 and 18:00. The sales target of thestore is
about 350,000 yen a day.Now I would like to talk about the benefits of bread. White
rice is the staple foodof many people in Japan. You may often hear this again. Do
you often hear that"bread is full of carbohydrates and easy to gain weight"?
Research has shownthat this is not the case. First of all, there are various types of
staple foods suchas bread, rice and noodles, but in fact, bread has nutritional value
comparable toother staple foods.In particular, rye bread and whole wheat bread are
high in
nutrients such as proteins, vitamins, and dietary fiber, and are excellent foodsthat
play an important role in a healthy diet. Originally, the human brain isdesigned to
maximize its power in the morning.According to the opinion of Kenichiro Mogi, a
brain scientist famous for his ahaexperience, the brain is designed to reset the
tiredness of the previous day bysleeping, so it seems to be the most active after
waking up.Immediately afterwaking up, the amygdala of the cerebrum becomes
active and you canconcentrate.The three hours after waking up this morning are
called "Morning Golden Time".If you make good use of the golden time in the
morning, you will be able tomaximize your ability even when creating materials and
meetings that requireconcentration. There is no way not to take advantage of this
bonus chance.However, if you skip breakfast, you will run out of energy and lose
your goldentime in the morning. However, it is essential to get into the habit of
havingbreakfast so as not to waste the time you can work. Breakfast is often
skippedwhen you are busy with work and tired.If you're busy working overtime, you'll
feel like sleeping until the last minute in themorning. However, if you want to sleep
slowly and prepare for work and skipbreakfast, you will not be able to demonstrate
your abilities from the morning.The reason is that if you don't eat breakfast, your
brain won't work. Here aresome examples of the benefits of eating bread for
breakfast.1.It's easy toprepare, so you don't have to have time.If you buy bread the
day before, youcan eat it immediately in the morning. 2.Easy to change the taste.
Many peoplewant to eat sweets in the morning.Bread goes great with jam, so you
can easily make a sweet breakfast menusuch as jam toast.On the other hand, if you
want a little more saltiness, you can toast it withcheese, or you can eat it with butter.