Visual

Information and
Media

Unit 13
 Visual Media

source of data and information in the form of

visual representation
through visual media comes visual information
 the artistic or creative representation or
interpretation of an idea, concept, or emotion
requires interpretation of data gatherer
Types of Visual Information

painting
photo/images
sculpture
cartoon or comic strip
graphs and charts
billboard and poster
 Formally and informally produced Visual
Media and Information

considered formally produced visual media

and information are produced by formal
organizations such as schools, government,
and established media/publishing outfits
other visual media and information are
considered informally produced.
Some Format and Types of Visual Media
Main Purpose of Visual Information

gain attention
create meaning
facilitate retention
 Some Examples of Visual Media

Photography comic strips/cartoons

Video Memes
Infographics Visual note-taking
Data visualization Screenshots
 charts and graphs
 Principles of Visual Design

Consistency Directional movement

Center of interest Rhythm
Balance Perspective
Harmony Dominance
Contrast
Some Elements of Visual Designs

Line
Shape
Value
Texture
Color
Form