Kingfisher

SCHOOL OF BUSINESS AND FINANCE

Mc Arthur Highway, Lucao District, Dagupan City, Pangasinan

Market Day 2020:

“JAPANGASINAN”
Case Study

Submitted by:
Calicdan, Mary Jo
Pangilinan, Ervin Kier
Rapayrapay, Maria Christine B.
Ravara, Jan Christian C.
Javier, Ma. Rona Zaira P.
Soriano, Allysa Mae V.
Soriano, Raquel V.

Group 2
Block 6

Submitted to:
Ms. Sheen Alliah May S. Felix
BME 12 Instructor
I. COMPANY BACKGROUND
JAPANGASINAN is a Japanese-inspired restaurant established by
(Name of Leader) and fourteen colleagues on ( diba dapat during dun sa pag
plaplan nila) February 21, 2020. As a participating company in the recent
Kingfisher Market Day 2020, their business is located at the basketball court of
Kingfisher School of Business and Finance, Lucao District, Dagupan City. Having
working hours that start at ten in the morning and end at nine in the evening,
customers can enjoy variety of Japanese cuisines and quality services offered by
this company. Having the starting capital of (amount), the business owners
decided to bring the famous Japanese cultures and cuisines in Pangasinan with
the aim of providing excellent products to customers of all ages or economic
levels and earning profits from their business operations. Their menu includes
affordable Japanese cuisines such as Japanese cake, Harumaki, Ikafurai, Choco
Mochi, Sushi, Ramen, Tornado Potato, Tonkatsu, Miso Chicken, and three
different bundles of Japanese cuisines. With their booth decorated with Japanese
decorations, this restaurant provides a pleasant ambience for their valued
customers. The fifteen-working force of this restaurant is divided into their
specific roles: seven cooks and dishwashers, five waiters or waitress or servers,
and the remaining are in the maintenance and marketing team. With each
member participating in the teamwork and cooperation, the management and the
owners give their best efforts to satisfy their customers amidst the challenges
that they have encountered.

II. PROBLEM
What solution does Japangasinan should have done to alleviate the net loss
incurred after the market day?

III. OBJECTIVE
 IV. SWOT ANALYSIS

STRENGTHS WEAKNESSES
• Good and Mesmerizing Ambiance that •Location
offers Japanese themed Merchant •Lack of Concrete Plan

•Fun and Exciting Indoor Games •Menu

• Efficient and highly motivated workforce

OPPORTUNITIES THREATS
• Lead in promoting Japanese Restaurant • Preference of customer
in Dagupan City • Companies offering cheaper price
• Social trends-growing anime fanatics • Bandwagon Effect
• Populated Area-Many Possible Customers
A. Strengths
 Good and Mesmerizing Ambiance that offers Japanese themed Merchant
One of Japangasinan’s strength is that they differ to the other group in a
way that they made their plan focus not just locally but also globally
competitive. The good ambiance that made each customer feel the place of
Japan by the design of their booth and the way their staff dress in a Japanese
style costume.

 Fun and Exciting Indoor Games

Indoor Games can be fun and efficient way to boost sales adding indoor
games to their merchant is easy, cheap, and space efficient that helped
Japangasinan effectively market their business. While the customer is waiting
for their food to come it is better to keep them on their seats while having fun
through indoor games to avoid customers’ boredom. A better way also for a
group of people to socialize effectively.

 Efficient and highly motivated workforce

The group’s main goal which is to win and to have a high grade is what
makes each and every one work productively. They keep each other
motivated in a way that they appreciate each and everyone’s effort. Their
good and organize teamwork makes them serve well their customers; on how
they market their product given the fact that their location is not easily
reachable.
B. Weakness
 Location
The Japangasinan booth is located at the end of the market area,
when entering to that market many booths will market their own dish right
away to your target customer, competitors can offer a lot before the customer
can reach the end and by that the target customer can be lessen because
they have a lot of choices before they reach the area of Japangasinan. Some
customers also are very hungry and they will just choose the front booths
rather than the booths far from the entrance.

 Lack of concrete plan

Before starting the business, you must need a concrete and precise plan.
Planning is the first and foremost step to achieve your goal. The
Japangasinan team is lack of concrete plan before starting the business so in
the end they keep saying "I thought it was ready". Lack of concrete plan can
also affect their performance; they can feel pressure in the middle of the
business operations and can cause misunderstanding either to their own
team or customers that can lead to negative feedback.

 Menu
A menu is one of the most important internal advertising tools that can be
used to educate a guest about the experience they are about to have. An
instant snapshot of a restaurant and the one piece of advertising every guest
will read, having an appealing, realistic, clean menu is essential to
communicating your business. The menu of Japangasinan is not that
appealing, they need to improve it by putting actual photos of the dish that
can attract the customer and they must add rice meals because that will
surely be the main thing that each customer will search for in every menu.

C. Opportunities
 Lead in promoting Japanese Restaurant in Dagupan City
They gave their customer chance to experince Japanese cuisine in a low
cost. Around Dagupan City Japanese restaurant is infrequent and most of it
are expensive like tokyo tokyo in this case it can open ideas to the vistors
who are interested in establishing this kind of business. There are also a lot
of people who are curious what is the taste of japanese cuisine that makes
them want to buy in their restaurant.

 Social trends-growing anime fanatics

 Most of the Millennials today were fan of anime which can give japanese
restaurants lot of customer especially teenagers. Fans not only want their idol
but they also want to be part or experince the things they have watched.
through this trend it opens up opportunities for the entrepreneurs.Having this
kind of restaurant here in dagupan connect us to other country about thier
culture and a chance of getting income through it. student from diffent
schools and universities attended and a lot of them were watching anime
,and they called Otaku.

 Populated Area-Many Possible Customers

Dagupan City is populous place that give incentives in the the business
because there are a lot of possible customers. There are many establishment
near by just like CSI, Ford, BPI, etc. as well as school and universities that
can go eat with their friends, families, and co-workers. It is also the opening

and closing of the store were it is right time to eat lunch and dinner.

D. Threats
 Preference of Customers
Compared to the authentic Filipino dishes and cuisines offered by
other competing companies, Japangasinan can hardly attract customers
because potential customers may choose Filipino cuisines over Japanese
cuisines. It is true because the target customers has a greater preference
on such local foods.

 Companies offering cheaper price

Among the competing companies on the market day 2020, other
companies are probably offering cheaper prices compared to the prices
set by Japangasinan. Other companies may get this as an advantage in
attracting customers to patronize their produucts instead.

 Bandwagon Effect
When some potential customers observe that a particular
company is being patronized by large number of customers, it is possible
 that they easily get attracted to try their offer – it is the phenomenon
called bandwagon effect. Because of the fact that a particular company
has a good reputation, they have the higher chances of attracting the
highest percentage of potential customers.

V. ALTERNATIVE COURSES OF ACTIONS

1. Improve their service by effectively and productivity choose their management team
The leader will allocate the jobs to each member based on their willingness and skills. In
actual market day, the leader will monitor the performance of each member and guide
them more in terms of doing their job productively It might lead to a misunderstanding, not
enough skills for the job needed and disobedience of a member but it may also improve
their work force, team work and coordination that will satisfy the needs of the customers.
As being proposed by the Dean, the departments would be reduced from 6 to 3. The heads
of existing departments were paid a special allowance, ranging from 800 to 1,200 pesos per
month depending on their rank. Department heads also had a full load of four courses, as
compared to 5 courses for a regular full-time faculty.
2.
3. Change the feature and price of the menu by adding around 20 to 30 pesos
each item
Advantage
 Since the earnings will increase due to changing the price of the product in
the menu the net loss can be eliminated.
 The look of the food in the menu will be catchy to the customer if it is realistic
food unlike if it is look like a cartoon.
Disadvantage
 The price of the food will become expensive.
 There will be a lot of other expenses in preparing a real food just for the
pictorial for the menu.

VI. RECOMMENDATION