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    5 views1 page

    Hello

    Uploaded by

    yogica3537

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    © All Rights Reserved
    Download as PDF or read online from Scribd
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    raat, 11:10 PM Scribe Millions of books, audiobooks, magazines, documents, sheet music, and more for free. Five forces analysis of Pakistan FMCG industry: Threat of new entrants. Because of the large size of the Pakistani market and the high |r Pakistan should be considered attractive for most major internati producers. Such firms not yet in the country should thus be cons entrants. In addition to the major international players on the FM has a large number of regional producers serving narrow geogra to the poor infrastructure in rural areas. These regional firms hav specific demands of consumers and the difficult conditions for ef: less developed areas. As the infrastructure in rural areas is unlik: significantly in the foreseeable future due to investments being c highway construction and urban areas, such producers can cont offer considerable competition locally. While Pakistan's poor infrastructure leads to an increased threa entrants to the FMCG market in the country, it is on the other har dampen the eagerness of foreign companies who are considerin the same time, the lack of an organized retail sector is also likely international entrants out since this can make it necessary to dez number of small retailers. These problems as well as the probler infrastructure can be amended by entering major metropolitan ar the so-called market hotspots. 2 ofs

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